Robust governance is essential for effective PXM. Treating data as a strategic asset, because that’s what it is. To do so, we need to apply what we have learnt over the years from best practice product management. The outcome of this approach is the ‘Data Product’.  

Product names, marketing descriptions, technical specifications, and catalogs can all be managed like products. 

This session covers: 

• What a “Data Product” is. 

Selecting the right Product Information Management (PIM) and/or Product Experience Management (PXM) solution for YOUR organization is THE KEY for success. Making the optimal solution can revolutionize how that organization manages and improves product data AND drives syndication. Your Digital Shelf can be enhanced - massively. 

The challenge: 

Context and challenges:

Your chance to visit the exhibition and network.

Managing product information at scale is no small feat. Many organizations struggle with fragmented data, manual processes, and inefficiencies that hinder growth and innovation. In this session, we’ll tackle these challenges head-on, showcasing how modern approaches to product information management can drive meaningful change.

Through live demos, we’ll cover:

Brands face increasing pressure to align their offerings with diverse retailer requirements while managing efficiency and scale. 
To set the stage, the presentation will begin with providing ground norms and approaches for success when brands consider their marketplace strategy across platforms. This segment will cover:

• Key principles that brands should follow, including: 

In this forward-looking session, Chuck Gahun from Forrester will unveil data, insights and forward-looking trends to highlight the critical role of product experiences in the future of commerce. Anchored around 3 key tenets of our commerce evolution, his latest research will be launched in market at this keynote session – aiming to provide product, commerce and digital leaders with a 24- to 36-month outlook on how commerce is poised for exponential growth – with product experiences becoming a key contributor to the growth agenda. 

Start your day with a bite to eat and a chance to visit the exhibition.