Patrizia Bertini is Managing Partner at Euler Associates, where she transforms regulatory complexity into competitive advantage. She helps organisations operationalise compliance, embedding AI governance, GDPR, and accessibility directly into product development to turn obligation into opportunity.
With more than 25 years' experience leading digital transformation, user research, design operations, and enterprise agility, Patrizia has pushed DesignOps into the domain of business transformation, demonstrating that compliance can be a catalyst for innovation rather than a constraint. She shows how regulation, when operationalised effectively, can accelerate delivery, reduce risk, and build lasting trust.
As founder of Euler Associates, Patrizia reframes compliance as a strategic enabler that opens markets and drives sustainable growth.