Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Nina is a multidisciplinary designer and product design leader with over 12 years of experience building apps, brands, complex B2B platforms, design systems, and stellar teams.

She works as Principal Product Designer at Zalando, where she helps shape the strategy and experience vision at ZEOS, their multi-channel logistics solution for fashion and lifestyle brands, and oversees its design system.

Dan Perez is the President of Aquent Cloud, the SaaS division behind RoboHead—the project-management platform built specifically for in-house marketing and creative teams. With early experience as a web developer at the University of Georgia, where he helped build one of the nation’s first web-based course-registration systems, followed by roles at Lotus and IBM designing applications for Fortune 500 clients, Dan brings a deep technical foundation and architectural mindset to creative operations.

Jeff Tousignant is the Head of Marketing at Air, where he leads brand, product, and growth marketing initiatives for the next generation of creative operations software. Previously, he led product marketing at Figma and was early at Duolingo, shaping some of the most recognizable consumer and SaaS brands. Jeff specializes in scaling category-defining products and building high-impact marketing teams.

We’re entering a new era of creative work—one where the limiting factor isn’t talent or tools, but how well teams shape the systems around them. Inspired by the ethos of the Warhol Factory, this session explores how taste, iteration, and workflow design have become the new creative superpowers. You’ll learn why leaders who can direct complexity, build momentum, and turn volume into value are the ones who will define the next decade of creativity. This talk is a call to reimagine creative leadership for a world where everyone can create—but not everyone can lead.

Will Harvey, Senior Global Digital Innovation Manager, is responsible for testing and learning from new innovations and technologies that are disrupting the consumer space.