This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Aigars Tukāns is a Brand Operations Manager at Vinted. In addition to managing brand campaigns, he oversees brand asset management, ensuring that stakeholders both inside and outside the company use assets consistently and in line with brand guidelines. Before joining Vinted's in-house Brand Studio, Aigars gained experience as a project manager and brand strategist at creative agencies.

Duncan works with content creators, business users, and system specialists to develop a new DAMS. The system supports access to Historic England’s archive of over one million digital images, and is used across the organisation for publications, media, marketing, education, and web content.

 

Duncan’s role focuses on interpreting between business need and technical capabilities to provide a platform that enables teams to find, access, and reuse shared imagery that is ready for wider use. Still a work in progress!

 

Michal Kubin is a Senior Ontologist at zooplus SE, with 13 years of experience in eCommerce taxonomy, ontology, and largescale product classification, always with a strong focus on customer experience and shop navigation. At zooplus, he has been deeply involved in upgrading the legacy taxonomy of a 25yearold company into a modern, standardized system that enables automated category assignments for both 1P and 3P sellers through facetbased classification.

Danila Arminio is a Taxonomist and Ontologist at zooplus SE,with over 20 years of experience bringing order to complex digital product worlds. During her 12 years at Amazon, she helped build the Unified Taxonomy model, contributed to the launch of the Italian and Spanish Amazon shops, and supported Knowledge Graph initiatives, always with one goal: making sure products, systems, and customers were all speaking the same language.

Back by popular demand and following its success in Hollywood (at DAM LA 2026), a dynamic session bringing together leading voices in the DAM world to unpick the biggest innovations, content strategies, creative shifts and game-changing trends defining 2026.

Fast-paced, punchy, insightful and interactive - this is not a typical panel - expect bold perspectives, unfiltered and candid conversations, and real-time interaction with lots of audience participation. Raise your expectations for this fun, end of event, wrap-up.

Context:

Most organisations have moved beyond asking whether they should integrate their DAM – the question now is how to scale those integrations intelligently across the enterprise.

As the ecosystem surrounding DAM expands to include PIMs, CDPs, CRMs, marketing automation, eCommerce platforms and AI services, the point-to-point connections that worked for two or three systems quickly become unmanageable at scale.

The Integration Maturity Curve: