Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Rodrigo Falcão is a Global Operations Director at VML, part of WPP, with over 20 years of experience leading project management and operational transformation in the global advertising industry. He has worked with iconic brands including Coca-Cola, Volkswagen, Colgate, and M&M’s, helping organizations improve execution, scale creative production, and deliver measurable business results. His work has contributed to internationally recognized agencies, including Cannes Lions Agency of the Year and Agency of the Decade winners.

Eric Magne is the Enterprise Sales Director at Air, leading enterprise revenue strategy and partnering with global brands to scale digital asset management across complex tech stacks. With experience at Air, Wix, and Impact, he has helped high-growth SaaS companies align go-to-market strategy with evolving technology infrastructure. Eric brings strategic insight on DAM's role in the modern ecosystem and how AI is reshaping content operations, data connectivity, and workflow automation.

Mark Holmes is a Senior Digital Librarian and Digital Asset Manager on Herbalife’s Global Marketing team, with over 10.5 years of experience leading DAM governance, operations, and global enablement. He has overseen two enterprise DAM platforms, led global asset migrations, managed corporate marketing asset processing and publication, delivered global DAM training, and supported 95+ international markets through asset lifecycle management.

Matt serves as the Director of Content Production at Living Spaces, where he is currently leading a next-generation enterprise DAM implementation. A rare "Business Creative," Matt bridges the gap between high-level strategy and hands-on execution, leveraging deep corporate experience from Oracle Retail, Accenture, and Amazon alongside a 12-year career as a commercial director and editor for magazine, TV, and streaming services.