This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Debbie Kiederer is a veteran of the retail industry with more than two decades of experience repositioning and marketing premium consumer brands in the digital space with a strong global sensibility.

Twenty five years ago, Debbie founded ChalkDust Consulting, a strategic digital consulting practice with a client list of Fortune 500 companies including beauty, fashion, consumer packaging goods, media companies, not-for-profits and start-ups. Ninety-eight percent of the ChalkDust client base is referral based.

Madi Bjorgvinsson brings 20+ years of experience implementing and launching innovative technologies and managing web-based business solutions for Fortune 500 companies as well as startups in the fashion, cosmetics and other retail sectors. Her technical expertise is in e-Commerce platforms and global rollouts, the development of digital asset & rights management systems, and sustainable digital supply chain workflows.

The Creative Tech and Design Ops Reading List

Dive into our curated selection of articles and resources inspired by the Creative Tech and Design Operations events. Sourced from speakers and sponsors, these insights reflect the key themes, emerging trends, and practical thinking driving the industry forward.

 

Ashante is Air's Onboarding Lead and Product Expert, specializing in helping creative teams achieve value faster. 
She spent the last three years rebuilding how enterprise and growth customers learn, adopt, and grow with Air. 

I’ve delivered financial expertise and support to agencies and service-based businesses for over 25 years. One thing I’ve learned is that a key to unlocking financial stability and growth is through really getting under the skin of a business and being part of the team.  

With over 20 years in agency operations, I’ve spent my career building, refining and scaling the processes that make businesses work smarter. From ways of working and capacity planning to board-level decision-making and commercial strategy, I create operational structures that drive profitability, efficiency and sustainable growth.

Ryan Day is a Senior Manager of Creative Technology at Wayfair, focused on building the infrastructure behind modern creative organizations. He works across disciplines to introduce AI, automation, and scalable workflows that empower teams to produce more, move faster, and adapt to changing demands. His approach emphasizes democratizing creative capabilities, upskilling teams, and creating systems that make high-quality output more accessible across the business.