Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Mark Holmes is a Senior Digital Librarian and Digital Asset Manager on Herbalife’s Global Marketing team, with over 10.5 years of experience leading DAM governance, operations, and global enablement. He has overseen two enterprise DAM platforms, led global asset migrations, managed corporate marketing asset processing and publication, delivered global DAM training, and supported 95+ international markets through asset lifecycle management.

Matt serves as the Director of Content Production at Living Spaces, where he is currently leading a next-generation enterprise DAM implementation. A rare "Business Creative," Matt bridges the gap between high-level strategy and hands-on execution, leveraging deep corporate experience from Oracle Retail, Accenture, and Amazon alongside a 12-year career as a commercial director and editor for magazine, TV, and streaming services.

Pricing & How to Register

 

 

 

Unemployed and can't afford a ticket? Please don't let that stop you from attending. Get in touch and we'll work something out.

 

*I am a GLAM professional or I work for a Non-Profit
This is the pass for Galleries, Libraries, Archives and Museum professionals, or for charities and organizations with a purpose of not profiting from the activities they carry.