This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Savannah Scofield runs Creative Operations at Sur La Table, where she was brought in four years ago to build process infrastructure for a creative team that had been running without it. Since then, she's turned a fragmented operation with no central system of record into the operating backbone of a national retail creative function. She's a two-time recipient of Sur La Table's Golden Whisk award, a member of the 2026 Wrike Elite 100, and winner of the 2026 Wrike AI Strategy Award.

Richard Blatcher leads Industry Solutions at Wrike, bringing 30+ years of experience across media, marketing, and SaaS. He’s held global roles at Autodesk and PROS, driving GTM for disruptive solutions across strategic industries.

Barry is leading Takeda's enterprise strategy for AI-driven content generation and digital asset management, bridging the gap between complex business needs and scalable technical execution. With over 20 years of digital and MarTech experience, he brings a unique perspective shaped by dyslexic thinking to solve problems creatively across highly regulated environments.