This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Tim is an Solutions Consultant with over 20 years of experience helping organisations realize value from their content supply chain and DAM investments across many industries and around the world. Tim works with teams to improve workflows, increase adoption leading to real business result. More recently, he has helped organizations adopt agentic workflows, putting AI agents to work in the content lifecycle focused on the customer's outcome rather than the technology itself.

Jen Moreno is a seasoned marketing leader with 20 years of experience across both client and agency environments. She specializes in building and scaling high-performing account management and operations teams that enable integrated, top-caliber marketing and creative. Currently, Jen leads Account Management and Operations for the award-winning in-house agency, Creative Studio, at Dexcom.

Al Wadey is Global Head of Technology & Innovation at ICP, where he leads the Technical Services, AI and Automation teams helping enterprise clients build and scale their content operations. A familiar face across the DAM community, Al has spent his career at the intersection of technology and transformation, working with some of the world's most complex organisations to turn ambitious digital strategies into measurable reality. 

Andy Hammond leads Bannerflow's US business. Over the past two decades, his career has spanned publishing, programmatic advertising, connected TV and creative automation, helping advertisers navigate some of the biggest shifts in digital marketing.

Gary Goldsmith has spent 7+ years as a Design Program Manager at Meta, where he leads Design Operations for Instagram's Trust & Safety organization. His work focuses on building operational systems for youth safety and regulatory compliance—navigating the kind of ambiguity and pace of change that no template can fully account for.

David is a creative operations and technology leader whose career has been shaped by a simple belief: that the right infrastructure, built thoughtfully, makes creative people free to do their best work.

His path into DAM began in the early 2000s at The Marketing Store, one of the world's largest promotional marketing agencies, where he first encountered the challenges of managing digital assets at enterprise scale. That experience planted a deep technical fluency that has only grown with time.

Caroline McKay drives the execution of creative operations initiatives across a portfolio of iconic retail brands including JCPenney, Brooks Brothers, Lucky Brand, Nautica, and Aeropostale. She manages the Digital Asset Management, Print Production, and Post Production teams while driving the transformation of the technology ecosystem, workflows, and processes that power content delivery at speed and scale.