Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Alexandru Radavoi is Global Director of Digital Commerce and Digital Product Catalog at Vertiv, where he is redefining the role of the product information and corporate website in an AI-driven world. He leads the transformation of Vertiv.com from a traditional web presence into a scalable digital growth platform powered by structured product data, intelligent content, and AI.

Most Digital Asset Management systems are good (or good enough).

They store assets.

They support workflows.

They help teams find what they need.

But only a few achieve greatness—systems that people trust, adopt naturally, and that clearly enhance how organizations create, manage, and deliver content, producing great outcomes for the organization.

What makes the difference? And, more importantly, can these decisions improve how the entire content ecosystem operates?

Fundamentals of Metadata and Taxonomy for DAM Professionals

Wednesday September 30, 10.15am-1.15pm

This tutorial teaches the fundamentals of metadata and taxonomy, including standards, best practices, and governance needed to manage your content in your DAM. Metadata matters because not only does it define us at any given point in time, but it also gives structure and meaning to the data associated with all that we do in our business. Metadata is the foundation of any digital strategy.