This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Gary Goldsmith has spent 7+ years as a Design Program Manager at Meta, where he leads Design Operations for Instagram's Trust & Safety organization. His work focuses on building operational systems for youth safety and regulatory compliance—navigating the kind of ambiguity and pace of change that no template can fully account for.

David is a creative operations and technology leader whose career has been shaped by a simple belief: that the right infrastructure, built thoughtfully, makes creative people free to do their best work.

His path into DAM began in the early 2000s at The Marketing Store, one of the world's largest promotional marketing agencies, where he first encountered the challenges of managing digital assets at enterprise scale. That experience planted a deep technical fluency that has only grown with time.

Caroline McKay drives the execution of creative operations initiatives across a portfolio of iconic retail brands including JCPenney, Brooks Brothers, Lucky Brand, Nautica, and Aeropostale. She manages the Digital Asset Management, Print Production, and Post Production teams while driving the transformation of the technology ecosystem, workflows, and processes that power content delivery at speed and scale.
 

Sharon is a global brand and growth leader with 20+ years of experience shaping outcomes at the intersection of creative, media, culture and AI innovation. From New York to London, Hong Kong to Singapore, she's led teams to unlock brand and business growth in the new communications economy. Sharon brings a unique blend of strategic rigor and activation know-how — shaped by leadership roles in both management consultancies and global advertising agencies.

Anthony Viviano is Head of UX Design & Research Operations at Bloomberg, where he leads the operational strategy and infrastructure that support Bloomberg’s UX organization. His team spans design operations, research operations, design process, and organizational learning, with a focus on helping the UX team collaborate effectively and access the tools, systems, and information they need to do their best work.

Kate is a metadata specialist at the National Gallery of Art with more than 15 years of experience in digital asset management, metadata strategy, and museum imaging workflows. She leads development of the Gallery’s enterprise metadata schema and collaborates across departments to improve access, organization, and preservation of digital collections. Her work focuses on controlled vocabularies, cataloging standards, rights management, and user-centered DAM system design and support.