This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Context

The creative brief is the most important document in any creative workflow, and the most misunderstood. 

Too often, briefs become checklists of mandatories rather than tools that inspire great work.

The result? Misaligned teams, wasted rounds of revision, and creative output that falls flat.

Jaquay Saintil is a Creative Director modernizing how creative organizations operate at the intersection of culture, AI, and virtual production. He's led global campaigns for American Express, Nike, Sony, and others across top-tier agencies, supported major agency-winning pitches, and co-founded Vega Studio, a creative partner to major agencies helping them modernize how they create and tell stories.

 

John Elworthy is Chief of Staff at inriver with responsibilities over company strategy & execution. 

John has more than 25 years experience in software. Prior to inriver John served in various leadership positions within Danaher, where most recently he served as global commercial leader at Linx, and VP Deployment at Esko.

Daria is the DAMS Manager at the Ashmolean Museum in Oxford, where she has worked since 2019 in the Digital Collections department. She has 10 years’ experience working in digital asset management, and particularly rights management, at the Ashmolean and in commercial picture libraries. She has an MA in Social Anthropology and is interested in the role of digital for museums in balancing public access alongside custodianship of creator and source community rights. Outside of work she can be found visiting other museums, at the bouldering wall, or digging things up on her allotment.