Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Rachel is the Founder of Ilan Studio, an independent studio partner for startups and tech companies. After spending 8 years building Chrome and Search at Google, she scaled UX from 4-20 people as Director of UX at Multiverse and built the product from 0-1 as Founding Designer at software generation startup Tessl. 

Sam is the Founder of DSRPTN, a production strategy and growth consultancy helping agencies and brands rethink how production works in a tech-accelerated world.

With over 20 years at the forefront of creative production, Sam has built and transformed production ecosystems across global networks, including Cheil Worldwide, Publicis Groupe and Havas. He’s partnered with some of the world's largest brands such as LinkedIn, L’Oréal, Samsung, Adidas, Nike, Carlsberg and GSK — delivering ambitious creative at scale while embedding smarter, future-facing ways of working.

Matan is the Design Operations Manager at Monday.com, where he leads the Design Ops practice and drives AI adoption across the product design guild. With a background in VFX and motion graphics and seven years of industry experience, he specialises in technical enablement and cross-functional problem-solving. Before joining Monday.com, Matan served as the Head of Design Operations and AI Labs at Lightricks. He is passionate about helping teams scale excellence by integrating AI into every layer of their operations.

Bradley Tangonan is a director and creative technologist with 12+ years of experience crafting documentary and narrative films for leading brands and agencies. A Stanford-educated cell biologist turned filmmaker, he brings a systems approach to storytelling, connecting technical ideas and human emotion through compelling visuals and clear narrative design.

A Google Labs’ Flow Sessions artist, in which ten filmmakers worldwide collaborated with mentors from Google Labs, Creative Lab, and DeepMind to create a short film using Google’s generative AI video tool Flow.