This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

HSBC’s Global Digital Archive (GDA) is an ‘online vault’ and type of DAM that preserves and provides access to the Global Archives catalogue, spanning over 177,000 digital files and more than 200,000 catalogue entries across all regions.

Following the 2023 move to a new DAM platform, the Digital Archives team has continued to improve usability and efficiency for day-to-day archival work by deploying sophisticated Python scripts that, behind the scenes, automate high-volume, repetitive tasks.

Describing:

Dannie is a seasoned digital transformation leader and Partner at Deloitte Digital with over 25 years of international experience driving large-scale digital and marketing transformation initiatives. She specializes in leading complex, global Content Supply Chain and DAM implementations for the world's major brands across the Consumer, Retail, and CPG sectors.

Amanda leads Bacardi’s Content Hub (DAM/PIM) and wider MarTech product portfolio, focused on turning content, product data, and brand guidelines into scalable, reusable assets across markets and channels.

She works at the intersection of marketing and technology, helping teams move from fragmented ways of working to a more product-led model where governance is built into platforms and content can actually flow, not stall.

James is the Chief Customer Officer at ResourceSpace. He oversees product strategy, customer success, sales and marketing and helps organisations implement effective, scalable DAM solutions. James combines a practical, hands-on approach with clear leadership and communication skills, fostering collaboration and long-term client relationships. Outside of work James enjoys travelling, CrossFit and lots of good food.

Stijn Verest is the CEO and co-founder of Digital Herd, a consultancy and product company specialized in Digital Asset Management (DAM) ecosystems, integrations and workflow optimization. Through partnerships with platforms such as Sitecore Content Hub, Orange Logic and CHILI Publish, Digital Herd helps organizations extend the value of their DAM environments through tailored services, integrations and supporting products.

Via Tendon is a leader with over 13 years experience across global agencies and in-house brands, working with Bupa, ANZ, Disney, Lenovo and Dentsu. A B&T 30 Under 30 recipient, she is known for building high-performing teams through compassionate, strategic, and inclusive leadership.