Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

AI is rapidly transforming how retailers manage and distribute product visuals, campaign content, and brand assets. While the promise is significant, the path to adoption isn’t always straightforward.

In this webinar, independent DAM consultant Kristina Huddart will share insights from her AI in DAM 2025 research, along with learnings from retail organizations already implementing AI. She will explore what’s working, what isn’t, and what every retailer should consider before getting started.

As AI becomes embedded across content operations and begins making more autonomous decisions, Digital Asset Management platforms are evolving beyond automation toward agentic models, where AI systems can act independently within defined guardrails.

In an agentic DAM environment, AI agents do more than assist. They monitor content quality, enrich and normalize metadata, manage asset lifecycles, and proactively surface opportunities for reuse and optimization. The result is not just efficiency, but greater consistency, trust, and control at scale.

Michelle Cortese is an XR designer, educator and author. She splits her professional time between Metaverse design leadership at Meta Reality Labs and teaching VR design at NYU. Her work explores immersive interaction systems; the ethical implications of embodied technology on end users; and the transmutation of human expression across new technologies and formats.

 

Michelle has authored AR and VR design research published via Bloomsbury, Meta, IEEE, OneZero, MIT's Immerse Journal and more; she has also exhibited work at CES, Tribeca Film Festival, SXSW, and Sundance.