This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Attending HS Design Operations was an incredibly valuable experience. It was refreshing to be surrounded by such a talented group of peers and leaders. The discussions were high-energy, intellectually stimulating and well-aligned with the current challenges we’re facing in the field. I’m walking away not only with new perspectives but also with some great connections. 

HS Design Operations events provide me with the opportunity to connect with peers, and expand my network. In a more face to face environment, to share and collaborate. As far as conferences go, it feels they have embodied a human centered ideology that can be felt by attendees. 

I've always believed the most exciting work happens where disciplines overlap. HS Creative Tech brought together designers, technologists, strategists, artists, and entrepreneurs who all share that mindset. It wasn't about technology for technology's sake—it was about how technology can elevate creativity, storytelling, and human experience. I left energized, inspired, and with several meaningful new relationships.

Session 1 - The Future of DAM: Navigating AI, Trust, and the Next Generation of Content

Thursday February 11, 2027
8AM PST / 11AM EST / 4PM GMT / 5PM CET

Digital Asset Management is entering a defining moment.

AI is transforming how content is created, discovered, governed, adapted, and delivered. As platforms evolve rapidly, DAM professionals must make strategic decisions before the technology landscape has settled.

But adding AI to a DAM does not make an organization AI-ready.

Donna is the Digital Asset Officer at the Australian National Maritime Museum, where she manages the museum’s digital asset management system and practices. Her work spans metadata, rights management, consent, governance and staff adoption, with a focus on creating practical and sustainable processes that make digital assets easier to find, manage and reuse responsibly.