This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Chris Tinsley is a Program Director at SharkNinja, where he leads creative production and program management across global teams, workstreams, and go-to-market initiatives. His work sits at the intersection of creative operations, portfolio management, and enterprise work systems, helping teams bring more structure, visibility, and clarity to high-volume creative production. With more than a decade of experience building scalable workflows and operational infrastructure, Chris focuses on making complex creative work easier to plan, manage, and deliver.

Madison Brooks is Senior Director of Brand Marketing Strategy and Operations at Fabletics, where she leads the creative systems and infrastructure behind one of activewear's fastest-scaling brands. Over the past four years she has helped grow Fabletics to billion-dollar brand status, managing creative output of more than 24 launches a year while contributing to the brand systems and workflows behind the company's international and wholesale expansion.

Michael Saffan is Technical Lead at Pentland Group, where he leads digital archive and content management initiatives across a portfolio of global brands. With expertise spanning DAM, PIM, creative technology, and enterprise platforms, he specializes in connecting people, processes, and technology to drive digital transformation and operational efficiency.

Digital Curation for GLAMP Professionals - Stewardship in the Age of AI

The course explores the concepts (including the DCC Curation Lifecycle model) and frameworks (for example IIIF, metadata standards, publishing tools, and strategies) that support public access, aggregation, and reuse of digital collections in an environment increasingly shaped by automation, data reuse, and artificial intelligence. 

Adriana is a brand and creative operations leader who has spent over a decade bridging the gap between vision and execution. She currently serves as Head of Brand Operations at Etsy, and has built her career across creative, marketing, and production at places like Ralph Lauren, Stuart Weitzman, and Young & Rubicam. She's the person behind the scenes who makes sure the vision doesn't just get dreamed. It gets done.

Anne Cogan is a marketing leader with over 20 years of experience in B2B marketing, specializing in marketing operations, digital transformation, and process optimization.