This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

In this conversational session, MJ, Creative Technologist at Google Labs, explores the evolving meaning of Creative Technology. MJ will unpack her journey into the field, her approach to creative practice, and how personal definitions of ‘Creative Tech’ shape the work we choose to make and the futures we imagine building.

AI Across the Modern Creative Pipeline

From branded content pipelines to Hollywood studio productions, AI is rewriting the rules of creative execution.

As creative teams race to integrate new tools into everyday workflows, the industry faces fundamental questions: