Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Mastering Taxonomy and Metadata:  Build Smart Systems, Empower Users, Drive Success

In today’s digital landscape, enterprises generate and manage vast amounts of content across multiple platforms, often without a unified organizational schema. Without a structured approach to organizing this information, finding and utilizing content efficiently becomes a challenge and impacts the ability to consume and reuse content.

Rachel is the Founder of Ilan Studio, an independent studio partner for startups and tech companies. After spending 8 years building Chrome and Search at Google, she scaled UX from 4-20 people as Director of UX at Multiverse and built the product from 0-1 as Founding Designer at software generation startup Tessl. 

Sam is the Founder of DSRPTN, a production strategy and growth consultancy helping agencies and brands rethink how production works in a tech-accelerated world.

With over 20 years at the forefront of creative production, Sam has built and transformed production ecosystems across global networks, including Cheil Worldwide, Publicis Groupe and Havas. He’s partnered with some of the world's largest brands such as LinkedIn, L’Oréal, Samsung, Adidas, Nike, Carlsberg and GSK — delivering ambitious creative at scale while embedding smarter, future-facing ways of working.