Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Iqvinder is a passionate and driven product owner/manager and content management professional with technical background and experience successfully launching products across multiple industries, including media, retail, and eCommerce. Extensive experience leading teams in cross-platform digital media initiatives in the domestic and international retail and entertainment space. He loves building products and discovering solutions that create efficiency, automation, and make internal and external users’ lives easier.

Abhilasha Sinha is a Creative Director and AI-forward creative leader based in New York, with extensive experience leading global creative teams across WPP agencies, including Hogarth, Wunderman Thompson, and Ogilvy. She is currently shaping AI experiences at Meta, exploring how generative tools can enhance workflows, foster ethical representation, and preserve human originality.

Dr. Vera Brozzoni is a classical music metadata manager and a musician with broad work experience in the classical music industry. Hailing from Italy, she holds a PhD in Music Composition from Newcastle University. Being acutely aware of the technological challenges and innovations that the world of music is facing, she is committed to use her knowledge and problem-solving skills to improve the experience of classical music for the BBC audiences by bringing forward fresh ideas and projects, bridging the knowledge gap between art and data.

Leila Sierra is a Creative and Business Operations leader and nonprofit advocate specializing in building scalable creative systems that amplify mission-driven impact. Over the past three years, she has focused her work on helping a nonprofit organization strengthen creative operations, implement sustainable workflows, and align storytelling with strategic objectives to maximize visibility, efficiency, and donor engagement.

As Head of Creative at PureGym Group, Karl leads a global in-house studio spanning multiple markets, delivering high-impact brand, campaign and digital work at scale. Karl specialises in bridging strategy and execution — shaping brand platforms, creative systems and ways of working that unlock both commercial impact and emotional connection. Passionate about inclusive, human-centred creativity, he champions work that makes people feel good, builds trust, and drives meaningful change.

Diana Davalos, Account Director at Storyteq, bridges technology expertise with long‑term partnership building across a broad portfolio of industries. With nearly a decade of experience across Europe, North America, and APAC in SaaS, martech, and media, she helps enterprise teams adopt smarter, scalable, and sustainable solutions, partnering with global brands to accelerate digital transformation and modernize complex creative ecosystems for more efficient, technology‑driven content production.

Erin Kent is a creative operations leader with a background in creative direction who challenges traditional ideas of workplace performance and productivity. Her work blends mindset, nervous system awareness, and unconventional leadership to help teams navigate change, expand creative thinking, and produce meaningful results. She is passionate about redefining what sustainable, human-centered productivity looks like inside modern organizations.