Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Jewell R. Morson serves as a Frontend Web Development Support Specialist at Bandai Namco Toys & Collectibles America, where she brings nearly two decades of technology and e-commerce experience to one of the world's most iconic entertainment brands. A rare blend of technologist and artist, Jewell's perspective is uniquely shaped by her parallel career as founder of graffikceramiks, her design and ceramics studio, a creative practice that has quietly informed her approach to digital commerce since 2008.

 

Baylie is currently the Head of UX Operations at Twitch, with previous leadership roles at Disney and J.P. Morgan Chase. She brings deep experience in scaling design, product and engineering orgs, building design systems, and leading strategy across complex environments. She has a diverse background in M&A, data analytics and machine learning as well as large-scale change management. Baylie has been featured in Design Shots- How to Design an Organization, and her career path is memorialized in the book Chief Design Officers.

The Creative Operations Summit London 2026 Reading List
 

As Creative Operations Summit London 2026 approaches, we’ve curated an essential reading list to get you inspired and ready for the event. These hand-picked blogs and resources from our speakers and sponsors offer a sneak peek into the innovative ideas, real-world strategies, and forward-thinking conversations you’ll experience at the summit.
 

Casey Templeton is the founder and CEO of Stacks, a DAM profesional services firm, and the creator of MQS (Metadata Quality Score), a structural governance scoring standard for digital asset metadata. After eight years of building custom assessment frameworks for enterprise DAM clients, Casey recognized the industry needed a shared, transparent measurement model. MQS is the result: nine signals, two dimensions, one published standard available to any organization or practitioner.

Shelley Meeks is a strategic product leader with over 25 years of experience delivering metadata-driven digital content solutions in enterprise environments. At Stacks, she leads operations and co-designed the MQS scoring model, translating real-world metadata governance challenges into the nine signals that drive the standard. Her background spans product roadmap ownership, taxonomy design, AI-powered tagging, and workflow automation across global organizations.