Edward is spearheading a pivotal DAM transformation. With 15 years of experience leading DAM initiatives for a diverse portfolio within media production, content distribution, legal & business affairs and e-commerce within prominent global organizations, Arc’teryx, Spin Master and Canadian Tire.

Owen is a media management professional specializing in organizing, preserving, and optimizing large-scale digital content libraries. He is currently the Senior Media Asset Manager at Harris Blitzer Sports & Entertainment (HBSE), where he helped implement a scalable, hybrid-cloud media infrastructure and enterprise MAM platform for the Philadelphia 76ers and New Jersey Devils.

Prior to joining HBSE, Owen was at Paramount Global. 

How Listening to Users Changed Everything

When your users say, “the DAM is broken,” what they’re really telling you is that the system doesn’t work for them. At Deutsch Family Wine & Spirits, that feedback became the catalyst for a full-scale DAM transformation – one grounded in user research, technical auditing, and scalable design.

Exploring Video in DAM – Expanding Video Capabilities and Managing Successful Workflows

In organizations, video is being used to share stories and is being rolled out in many marketing and content strategies. How can you ensure that you are ready to expand video capabilities in your organization, and to increase the storing of assets and the wider use of video?

The panel discusses how to look at maximizing video workflows, the successes and opportunities including:

John Briggs is a seasoned technology leader, AI innovator, and co-founder of Screendragon. With over 25 years of experience in enterprise software development, John has been at the forefront of digital transformation, shaping the way global businesses leverage AI-driven solutions to enhance operational efficiency, marketing execution, and business growth.

Loie Maxwell has built her career as a creative force for some of the world’s most famous brands by building trust, connection, and brand love—one customer touchpoint at a time.

She was a creative force behind the first-ever Barbie flagship store in Shanghai, a brand experience that redefined what it means to reimagine storytelling. She’s led global expansion and content systems for Starbucks, built in-store brand ecosystems at CVS, and brought brand clarity to Amazon’s grocery operations.

Loie’s leadership centres on one thing: creating brand experiences that stick.

As the Director of Product Marketing at Vertesia Mary Kaplan drives brand awareness and platform adoption. She architects and executes impactful go-to-market strategies for Vertesia's generative AI solutions. 

Jonny McFadden is a Solutions Engineer at Vertesia, where he partners with enterprise clients to design and implement AI-driven solutions that streamline operations and unlock business value. Based in Phoenix, Arizona, Jonny brings a strong foundation in data engineering and technology consulting, with experience that spans AI strategy, large-scale data systems, and enterprise software integration.

Is this your reality?

Tired of your Digital Asset Management (DAM) system feeling like a digital black hole, consuming time and talent with endless manual tasks?

If you're a DAM Manager, Digital Librarian, or Creative Director, you know the struggle: finding the right assets, ensuring compliance, and localizing content for global campaigns. It can be a massive drain on resources. 

But life could be better!