Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Joakim has over 25 years experience in people, sales and business management, helping brands and business increase their presence, sales and profit. With deep knowledge in retail sales and intelligence to consumer behavior to global sales, he is familiar with both B2C and B2B - no matter the size, industry or location of company.

From content generation to trusted, agentic commerce.

AI is rapidly reshaping omnichannel product experiences—from how products are created and described to how they’re discovered, compared, and trusted by AI-driven systems. As commerce moves toward agentic models where machines increasingly decide what customers see, success depends less on generating more content and more on delivering consistent, governed, and high-quality product information at scale. 

Social Events

Pre-Event Meet Up

March 17, 5:30 PM – 7:30 PM

Elevate your conference experience at the pre-event meet up! Join us in the stylish heart of Downtown Los Angeles at Shoo Shoo Baby, a vibrant 1940s-inspired bar and lounge known for its craft cocktails, intimate speakeasy vibes, and lively atmosphere.