Events DAM in the Modern Workplace: From Startups to Global Brands

This course has now ended and is available to purchase on-demand here.

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Events DAM Masterclass 2027: What's Next for DAM Pricing & How to Register

Pricing & How to Register

To celebrate the launch of this series, we're offering the first 10 people to book a 20% discount! Enter the code FIRST20 when registering to receive this exclusive rate. 

For Payment in US Dollars (Price includes access to the full recordings):

Fees for the 6-part course: $499

Events DAM Masterclass 2027: What's Next for DAM

Six expert-led sessions exploring the next generation of Digital Asset Management, and designed for experienced DAM professionals ready to take their practice to the next level.

As Digital Asset Management continues to evolve, organizations are facing new challenges around governance, enterprise integration, AI, scalability, and content operations. DAM Masterclass 2027: What's Next for DAM is designed for practitioners who already understand the fundamentals and want to build more sophisticated, future-ready DAM programmes.

Events Event Speaker Michelle Zustin

Michelle Zustin is a Senior Product Manager at The Estée Lauder Companies, where she leads enterprise Product Experience Management (PXM) initiatives focused on product information management, data governance, content enrichment, syndication, and digital commerce enablement.

Events Event Speaker Michelle Zustin

Michelle Zustin is a Senior Product Manager at The Estée Lauder Companies, where she leads enterprise Product Experience Management (PXM) initiatives focused on product information management, data governance, content enrichment, syndication, and digital commerce enablement.

Events PIM New York 2026 From Static Catalog to Conversational Knowledge System

Context:

  • For over a decade, Product Information Management (PIM) systems have served as the system of record for commerce - reliable repositories of SKUs, attributes, and digital assets feeding catalogs, channels, and storefronts.
  • The rise of generative AI and conversational interfaces are reframing both needs and relationships.
  • Buyers no longer just browse - they ask, in their own words, expecting a direct answer.

Answering: