Events DAM in the Modern Workplace: From Startups to Global Brands

This course has now ended and is available to purchase on-demand here.

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Events Webinar Speaker Shayla Nastasi

Shayla Nastasi is a librarian and digital asset specialist who thrives where creativity meets organization. As the Digital Asset Associate at Helen of Troy, she draws on ten years of experience in data and operations to support the company’s creative work. She completed her MLS at Queens College in 2021 with a focus on digital preservation and archives. Shayla lives in Queens, New York with her family, and when she’s not immersed in metadata, she’s usually out for a run or experimenting with new baking projects. 

Events Webinar How Helen of Troy Prepared Their Content Operations for AI at Scale

Managing content operations across global brands like OXO, Hydro Flask, Drybar, Braun, PUR, and Hot Tools is complex enough. Adding AI into the mix raises the stakes even higher.

Helen of Troy faced a challenge many enterprise organizations are now confronting: rapidly increasing content demand, fragmented workflows, pressure to personalize experiences faster, and the need to operationalize AI without sacrificing governance, discoverability, or brand control.

Events Event Speaker Roseanne Lau

Roseanne is a creative technology leader with 15 years spanning the full content lifecycle - from production to editorial business to enterprise DAM strategy.

At the Estée Lauder Companies in New York, she leads global DAM operations within the Tech, Data & Analytics organization, driving AI-ready content infrastructure and generative AI enablement across a portfolio of iconic beauty brands. Prior to her current role, she built creative effectiveness frameworks across 15+ ELC brands in the Asia Pacific region.

Events Event Speaker Chris Maxwell

Chris Maxwell is a senior marketer and business leader with 20 years’ experience across Australia, Asia Pacifi c and North American markets. Chris is founder and CEO of -lution, Australia’s leading marketing transformation consultancy focused on in-house and hybrid agency models. Through -lution Chris and his team have built, run and optimised more in-house agencies than anyone in Australia. Chris is also Executive Chairman of the In-House Agency Council (IHAC), Asia’s leading industry body for in-house and hybrid agencies.

Events Event Speaker Claire Hentschker

Claire Hentschker is a Brooklyn-based artist, educator, and creative technologist interested in using and misusing emerging technology for sculptural artworks, community events, and participatory experiences.

She teaches at NYU's Integrated Digital Media program and co-founded LARPA, a DIY artist-run space in Bushwick dedicated to experimental digital culture.

Her artworks have been shown at places like the Carnegie Museum of Art, Santa Barbara Museum of Art, and the Fotomuseum Winterthur.

Events Event Speaker Sylvia Carolina

Sylvia Carolina has spent the past seven years in the Design Operations space, building frameworks that help design teams scale without losing clarity, quality, or momentum.

With a background spanning graphic design and front-end development, her work sits at the intersection of product delivery, operations, and design systems, from leading 0-to-1initiatives to scaling shared Figma libraries, contribution models, and enterprise design patterns across teams.