This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Jesse White is the Global Sports Lead at TwelveLabs, a video understanding AI company helping sports organizations unlock the full value of their video assets. With 10+ years of experience across sports, live events, media, and AI, he works at the intersection of go-to-market strategy, business development, and strategic partnerships — translating multimodal AI into measurable outcomes for leagues, teams, and broadcasters.

Bailie is an eCommerce and digital product leader with 15+ years in consumer packaged goods and more than 6 years specializing in digital commerce, marketing technology, and product experience management. Her background blends technology, creativity, and consumer engagement, with a strong focus on building scalable, commerce-forward ecosystems that drive both revenue and brand impact.