This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Session 1 - The VALUE Framework: Prioritize, Protect Capacity, Prove Impact
Tuesday September 1, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Context

In-house creative teams lose strategic ground one unvetted request at a time. Without a structured system for deciding what deserves their attention, teams end up treating every project as equally urgent - which leads to constant firefighting, mounting burnout, and creative output that never quite connects to business goals. 

DAM Los Angeles 2027 will be held at the Sheraton Grand in Downtown LA


Address: 711 S Hope St, Los Angeles, CA 90017, United States

For a map please click here.

Located in the centre of the Los Angeles downtown financial district, this full-service business and convention hotel is an inviting and contemporary retreat for any lifestyle. 

Selva is the Founder & CEO of FileSpin, a media operations platform that runs end-to-end media workflows from a single AI prompt. Informa (Cannes Lions, Black Hat, Money20/20) and XXL (sports retailer, Nordics) use FileSpin Cloud for global delivery, Teleport at the edge, and the MCP Connector with Claude and ChatGPT.

Shayla Nastasi is a librarian and digital asset specialist who thrives where creativity meets organization. As the Digital Asset Associate at Helen of Troy, she draws on ten years of experience in data and operations to support the company’s creative work. She completed her MLS at Queens College in 2021 with a focus on digital preservation and archives. Shayla lives in Queens, New York with her family, and when she’s not immersed in metadata, she’s usually out for a run or experimenting with new baking projects.