Yulia Shmeleva is a senior software engineer with over 15 years of experience at companies including Oracle, Intuit, MasterClass, and currently Netflix. Her career has centered on one throughline: making complex technical systems simple enough for non-technical users to confidently own — a focus that led her to patent UX approaches for defining geospatial rules at Oracle.

Jennifer is the Senior Manager of Digital Collections at the Carnegie Hall Rose Archives where she oversees the strategic, administrative, and technical ownership of Carnegie Hall’s Digital Collections. Her work in the Digital Collections supports the broader mission of preserving and making publicly accessible the documents and materials related to the origins, history, activities, growth, and development of Carnegie Hall. 

Ruoyun Zheng is a software engineer on the Knowledge Foundations team at Netflix.

Timothy Kasper lives and works in Columbus, OH where he leads a Marketing Operations team at Nationwide. In this role, he oversees the people, platforms, and partnerships that keep enterprise marketing content moving. In 2025, he led Nationwide’s Aprimo DAM implementation from RFP through launch--migrating 1.4 million assets and training more than 600 users--so content is easier to find, govern, and put to work.

Justin Alvis is VP of Sales at Ntara, where he has spent the past 12 years helping manufacturers, brands, distributors, and retailers modernize how they manage and deliver product information. Over more than a decade in the product experience management (PXM) space, Justin has partnered with organizations across product information management (PIM), digital asset management (DAM), and digital commerce, helping them turn complex product data into a real competitive advantage.