Events DAM in the Modern Workplace: From Startups to Global Brands

This course has now ended and is available to purchase on-demand here.

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Events Creative Operations Australia 2026 The Content Is Cheap Now: Rebuilding Creative Ops for the Age of Infinite Assets

Generative AI has quietly inverted the economics of creative work. Producing an asset is now nearly free, which means the bottleneck has moved downstream to everything that happens after creation: reviewing, approving, versioning, localising, tracking rights, and simply finding the right file six months later. Australian and APAC creative teams are discovering that ten times the output creates ten times the chaos, and that traditional ops models built for scarcity buckle under abundance.

Events Creative Operations Australia 2026 Getting Real About What AI Can and Can’t Do for Creative Operations

Learning from Losing with AI

Context

AI is moving quickly from experimentation to expectation inside creative and marketing teams. But behind the headlines, many of the most useful lessons are coming not from flawless success stories, but from the pilots that stalled, the tools that under-delivered, the workflows that proved harder to automate than expected, and the moments where human judgement remained essential.

This Panel