Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

With a curious nature and over a decade of experience spanning both in-house and agency environments, Jess excels at taking action from ambiguity and building from the ground up. She is passionate about creative work, solving problems, and helping people by making things easier.

Corey loves operations, processes, and creating order to help others achieve their goals. With a hair shy of 20 years spent in the Creative Operations domain, he’s had almost as many successes as failures and genuinely loves life. He believes that the shortest way to get to where we’re going involves collaboration and empathy, that brevity matters and that you might as well be nice. Also, as an Apprentice Shinrin Yoku guide, you can usually find him in a forest.

Luis Clark helps teams work better by showing them a smarter way to run work - giving people time back for creativity, strategic thinking, and the work that actually makes a difference.

An ex-media and radio leader with 20+ years’ experience, he’s led creative teams and transformation projects across some of the UK’s biggest audio, radio, and digital advertising brands, blending creative ambition with operational discipline.

Viktor Mayer-Schönberger is professor of internet governance and regulation at the University of Oxford. He is the (co)author of over a dozen books, including the awards winning “Delete”, “Reinventing Capitalism”, and “Framers”, as well as the international bestseller “Big Data”. Science called his recent book “Guardrails” a “must read.” His work on data access has influenced national and EU legislation.

 

In addition to teaching and research, he advises governments, international organizations, and corporations on the role (and governance) of data.