Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

How to Use AI in Day-to-Day Management

Best Practices for Prompting, Tool Overview, and Applied AI in Business
 

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Mordecai is a senior global executive defining the value of innovation with a track record of reimagining organisational direction, driving commercial results, and leading complex companies through transformation and growth. She has held executive roles across multiple regions and sectors, including leading Hyundai’s global growth and future-focused mandate, where she delivered significant revenue gains, expanded international operations, and established new profit-driving business models through innovation. 

How to Use AI in Day-to-Day Management

Best Practices for Prompting, Tool Overview, and Applied AI in Business
 

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Jeremy Bright is Global Solutions Specialist at ICP, helping enterprise brands design and optimize high-performing content operations programs. He works at the intersection of technology, process, and governance, supporting organisations to build scalable management ecosystems and future-ready operating models.

 Since joining ICP in 2019, Jeremy has advised global teams on DAM & PIM strategies, workflow optimisation, taxonomy & metadata frameworks, and change management, guiding businesses through complex transformation programmes with clarity and confidence.