This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

NetX AuthorityAI turns an organization's own archives and content into a governed authority network, so AI-generated answers are explainable, cited, and defensible, not generic AI output pulled from anywhere. From there, CI HUB closes the loop, showing use cases for how that verified content can move through your existing integrations into the creative and publishing tools teams already use (social platforms, design tools, etc.).

A link to the recording will be shared post-webinar with all registrants.

Penny leads global marketing at NetX, shaping brand strategy, positioning and market visibility. Formerly Chief Marketing Officer at IEG, a WPP company, Penny brings deep expertise in sponsorship, audience strategy and go-to-market execution for high-growth enterprise solutions.

Jessica Bargenquast is a Program & Project Manager on the Marketing team at Blue Yonder, where she leads large-scale, cross-functional initiatives spanning rebrands, website builds, tool implementations, and campaign coordination. She specializes in turning complex programs into clear, actionable plans and building AI-powered workflows that drive efficiency across marketing teams, including the creative operations that keep them running.

Richard Blatcher leads Industry Solutions at Wrike, bringing 30+ years of experience across media, marketing, and SaaS. He’s held global roles at Autodesk and PROS, driving GTM for disruptive solutions across strategic industries.

The demand for content isn't slowing down and neither are the deadlines. Today's marketing and creative operations teams must balance speed, scale, and collaboration while keeping work organized and creativity flowing. 

How do the best teams make it happen?