Events DAM in the Modern Workplace: From Startups to Global Brands

This course has now ended and is available to purchase on-demand here.

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Events Event Speaker Jennifer Pearson

Jennifer Pearson is a Digital Archivist at HSBC, where she supports and maintains the digital preservation system for the bank’s global archives team. Her particular focus is catalogue metadata management and automation of processes using scripts.

Events Event Speaker Ekaterina Erschowa

Ekaterina “Kat” Erschowa is a Creative Director specializing in luxury beauty, skincare, and fashion storytelling across global markets. She has led brand development, creative, and campaign strategy for prestige brands, with a focus on elevating visuals and experiences across flagship, e‑commerce, and social channels. At the intersection of creativity and emerging technology, Kat explores how AI can augment brand worlds, accelerate content creation, and unlock new forms of visual expression while preserving craft, taste, and a distinct point of view.

Events Webinar Speaker Luis Clark

Luis Clark helps teams work better by showing them a smarter way to run work - giving people time back for creativity, strategic thinking, and the work that actually makes a difference.

An ex-media and radio leader with 20+ years’ experience, he’s led creative teams and transformation projects across some of the UK’s biggest audio, radio, and digital advertising brands, blending creative ambition with operational discipline.

Events Webinar Back to Big Ideas: Making Space for Creative Work Again

Modern campaigns have evolved, but Creative Operations hasn't. 

Creativity is being crushed by a "content explosion" and the ambiguity of bad briefs. 

This session is a blueprint for Creative Ops leaders to move from being "order-takers" to "strategic architects." We’ll discuss how you can strip away the administrative noise, leverage AI to reclaim your team's time, and build a scalable engine that prioritises big ideas over repetitive tasks.

Events Creative Operations Summit New York 2026 Track 2 From Chaos to Craft: How Operational Leadership Unlocks Creative Scale

High-performing creative teams often reach a tipping point, where output is strong, but the lack of structure, visibility, and alignment begins to limit both efficiency and creativity.

Wajmah Strange and Jeff Costello explain what it really takes to move from that state of controlled chaos to a more scalable, sustainable Creative Operation.

Drawing on shared experience across organizations including AOL, ABC News, and CBS/Paramount Global, this session reflects years of navigating these challenges in different environments.