Events DAM in the Modern Workplace: From Startups to Global Brands

This course has now ended and is available to purchase on-demand here.

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Events Event Speaker Via Tendon

Via Tendon is a leader with over 13 years experience across global agencies and in-house brands, working with Bupa, ANZ, Disney, Lenovo and Dentsu. A B&T 30 Under 30 recipient, she is known for building high-performing teams through compassionate, strategic, and inclusive leadership.

 

Events Event Speaker Aaron Michie

Aaron is a transformative operations leader with over two decades of experience in leading innovation, strategy and operations programs for some of Australia's most recognised businesses.

Currently serving as Director of Global Marketing Operations and Strategic Programs at Foxtel/DAZN, Aaron leads the planning and execution of programs that drive innovation and operational efficiency while maintaining high-quality output across and creative and marketing functions.

Events On Demand Content A Strategic Framework for Selecting the Right DAM Course Summary

Session 1: The Problem with Traditional Technology Selections

Traditional approaches to selecting technology often led to misaligned tools, wasted resources, and low adoption rates. In this session, we’ll explore common pitfalls—such as vendor-driven decisions, siloed planning, and failure to understand end-user needs.
Learn why these approaches fall short and what’s at stake if we don’t adopt better methods.

Session 2: Empathize: Understanding Your Users and Stakeholders

Events On Demand Content A Strategic Framework for Selecting the Right DAM

A Strategic Framework for Selecting the Right DAM

Choosing the right Digital Asset Management (DAM) system is a critical decision that impacts your organization’s ability to manage and deliver content effectively. This 4-part workshop presents a strategic, multi-principles approach—including design thinking, stakeholder alignment, user-centered evaluation, and long-term scalability—that guides you through the DAM selection process.

Events Event Speaker George Kilpatrick

George is Chief Revenue Officer and board member for Overcast HQ Ltd. He is responsible for all go-to-market activities in the company, including marketing, sales operations and product management. He has worked with Overcast HQ for nearly 4 years and has seen Annual Recurring Revenue growth of over 60%. George is also Chair of Snicket Labs, and a consultant specialising in digital media and technology adoption and has extensive business turnaround experience.

Events Webinar Speaker Grant Hofmann

As Orange Logic’s first AI Solutions Architect, Grant leads the expansion of AI use cases across the platform, helping organizations unlock the full potential of their DAM and MAM systems through agentic AI - applied in a way that is powerful, practical, and responsible.

Events Event Speaker Sally Barton

Sally leads Marketing Growth Strategy for Mondelez International in the US, focused on embedding the company’s ambitious growth agenda and building the capabilities required for the fast-evolving future of marketing.

A UK native, she has built an international career across a range of senior marketing roles, leading iconic global brands including Finish, Cadbury, Halls, OREO, and Triscuit. Her work sits at the intersection of brand, performance, and organizational transformation, with a track record of turning strategy into sustained commercial impact.