This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

With more than 30 years of marketing experience, James Mercer helps businesses and investors develop and implement profitable, accountable marketing strategies. A former IPA Effectiveness Award winner at KFC, he has spent the past decade advising organisations on marketing effectiveness, operational efficiency, technology, and budget optimisation, helping clients save more than £25 million while improving business performance.

Morgan has built and connected global creative, production and media teams for famous brands in a career spanning ad-tech start-ups, innovative Indy’s and major hold co’s. He specialises in blending multi-disciplinary teams and technologies within creative cultures. He oversees our consulting approach to identify the highest value areas for AI adoption and sets clients teams up with the right operational strategies to realise them.

Julie Poulter is Executive Creative Director at Boombox, the in-house creative agency at Moose Toys. With more than 20 years of experience across agency and in-house creative roles, she is passionate about building teams and turning ambitious ideas into real-world results. Her work has been recognised at Cannes, D&AD, AWARD and MADC across a range of categories including FMCG, sport and automotive. A strong advocate for in-house creativity, Julie is known for her enthusiasm, positivity and ability to balance creative excellence with commercial impact.