This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Drew Wanczowski is a Senior Principal Solutions Engineer at Progress with over 20 years of experience spanning Enterprise R&D, Media and Publishing platforms, and Semantic Technologies. He specializes in Knowledge Graphs, GenAI‑ready architectures, and search‑driven systems, helping organizations make complex data into actionable knowledge.

For over two decades, Jeremy Strootman has served as a dedicated media workflow consultant, driven by a singular mission: to maximize efficiency and productivity for content creators. His expertise spans the entire media lifecycle, from ingest to archive, offering solutions that directly address the complex challenges facing media professionals today. With a foundational background in storage and archiving, he quickly realized the critical importance of asset management, media processing, and automation in bringing stories to life.

Rachel is a Learning Technologist in the University's Library and Learning Services, specialising in online learning design and digital accessibility. She has been centrally involved in supporting HyFlex teaching initiatives across the institution, contributing expertise in digital pedagogy and learning design. Rachel collaborates across academic departments and her work focuses on embedding inclusive digital practices, improving accessibility in online learning environments, and developing innovative approaches to curriculum design.

Sherif is the C2PA product lead at Google, managing the core libraries and infrastructure that all Google products - Search, YouTube, Gemini, Google Photos, Pixel, and more use to integrate the technology. He is also the co-chair of the Conformance Task Force within the C2PA standards organization, which is chartered with ensuring interoperability and trust across the C2PA ecosystem. He has been involved in the media authenticity space since 2018, helping co-found the C2PA organization itself, and sat on its first Steering Committee.

Olivia is a Commercial Specialist leading business development across North America for Reuters Imagen. With 15+ years driving enterprise client relationships, Olivia partners with media organizations and broadcasters to identify how connected content platforms unlock operational efficiency and revenue growth.