Rebecca Hirsch is the Associate Director for Digital Library at the University of Edinburgh. There, she has a large digital remit that includes library digital strategy, library systems, cultural heritage digitisation, and makerspaces. Through her work at Edinburgh and previous roles at Yale University, she has experience overseeing the provision of digital collections access and discovery systems, as well as overseeing the management of digital collections from digitisation to digital preservation.

Strategic product and marketing executive who excels at guiding startups and later stage companies to transformational growth.  Successful in bringing new solutions to market, revitalizing product portfolios and go-to-market strategies, and scaling operations across a broad set of industries. Collaborative leader and team player, with experience building and managing high performing global teams. 
 

Kira is the DAM Lead for Snap Inc.’s Creative + Marketing team, where she has built and grown a comprehensive Digital Asset Management program from its infancy. She defines and implements metadata standards, taxonomy structures, and tagging conventions to optimize asset search, rights compliance, and lifecycle management. Operating in an environment that demands speed and accuracy, Kira works to engage DAM users at every step of the creative process, using those insights to guide future creative work, operational reorganization, and the development of best practices.