This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Lariana Cordero is a Creative Operations professional at Universal Music Group, where she works across video production, workflow design, and AI adoption initiatives within the creative organization. Over the past year, she has worked closely with creative leadership to research workflows, explore opportunities for AI adoption, and contribute to a practical, human-centered approach to integrating AI into creative operations.