Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Viktor Mayer-Schönberger is professor of internet governance and regulation at the University of Oxford. He is the (co)author of over a dozen books, including the awards winning “Delete”, “Reinventing Capitalism”, and “Framers”, as well as the international bestseller “Big Data”. Science called his recent book “Guardrails” a “must read.” His work on data access has influenced national and EU legislation.

 

In addition to teaching and research, he advises governments, international organizations, and corporations on the role (and governance) of data.

AI is rapidly transforming how retailers manage and distribute product visuals, campaign content, and brand assets. While the promise is significant, the path to adoption isn’t always straightforward.

In this webinar, independent DAM consultant Kristina Huddart will share insights from her AI in DAM 2025 research, along with learnings from retail organizations already implementing AI. She will explore what’s working, what isn’t, and what every retailer should consider before getting started.