Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Myron Nilsson is President of AdPipe Studio, where he helps enterprise brands unlock the full value of their content through modular libraries, in-house content systems, and Human Touch AI. He specializes in designing scalable video ecosystems that improve governance, speed, and reuse while keeping the work emotionally resonant and unmistakably human. His focus is helping teams move from one-off campaigns to repeatable content engines that support personalization, localization, and always-on execution without losing brand control.

The challenges

Operating across multiple languages while navigating strong localisation demands and tightening legal scrutiny is increasingly complex. Environmental and carbon data are no longer optional - they are core product information.

The reality

The challenges can’t be met without good technology, good governance and effective procedures. The need for manual workarounds undermines the efficacy of a PIM system. One dataset for all markets is unrealistic.

The good news

With a curious nature and over a decade of experience spanning both in-house and agency environments, Jess excels at taking action from ambiguity and building from the ground up. She is passionate about creative work, solving problems, and helping people by making things easier.

Corey loves operations, processes, and creating order to help others achieve their goals. With a hair shy of 20 years spent in the Creative Operations domain, he’s had almost as many successes as failures and genuinely loves life. He believes that the shortest way to get to where we’re going involves collaboration and empathy, that brevity matters and that you might as well be nice. Also, as an Apprentice Shinrin Yoku guide, you can usually find him in a forest.

Luis Clark helps teams work better by showing them a smarter way to run work - giving people time back for creativity, strategic thinking, and the work that actually makes a difference.

An ex-media and radio leader with 20+ years’ experience, he’s led creative teams and transformation projects across some of the UK’s biggest audio, radio, and digital advertising brands, blending creative ambition with operational discipline.