Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Fundamentals of Metadata and Taxonomy for DAM Professionals

Wednesday September 30, 10.15am-1.15pm

This tutorial teaches the fundamentals of metadata and taxonomy, including standards, best practices, and governance needed to manage your content in your DAM. Metadata matters because not only does it define us at any given point in time, but it also gives structure and meaning to the data associated with all that we do in our business. Metadata is the foundation of any digital strategy. 

A Principal Creative Ops Manager with 14 years in the industry, Kerry has led operations for everything from high-end retail, real estate and food delivery tech. With her team, she has a wealth of knowledge in building the behind-the-scenes infrastructure that keeps complex, multi-channel teams moving. For Kerry, good operations should be felt in the results, not seen in the process. She is dedicated to elevating operations as a vital, strategic partner to the creative process.