The Great MAM Bake Off is a fast-paced showcase where leading Media Asset Management (MAM), Video Asset Management (VAM), and video workflow platform vendors go head-to-head in a series of live, seven-minute demos.
Context: Rights management has long been a fundamental capability of DAM but the rise of AI has elevated it from an operational requirement to a strategic priority.
Nevertheless, ‘Rights Management’ doesn't always get the attention it deserves. Today's questions extend far beyond simply asking, "Can we use this asset?".
To celebrate the launch of this series, we're offering the first 10 people to book a 20% discount! Enter the code FIRST20 when registeringto receive this exclusive rate.
DAM isn't just a technology implementation: treat it as an operating model and use it in business transformation - what that means for ownership and leadership.
Building the connected content ecosystem: how DAM fits into the broader content supply chain across planning, creative operations, studio/production, workflow, CMS and downstream channels.
Creating belief in the future state: getting people to see and buy into what's possible before you've built it.
What if moving content between systems was as simple as describing what you want to accomplish? AI is changing how DAM teams automate workflows, connect business systems, and manage digital assets without requiring complex development projects. This session demonstrates practical ways AI can help streamline metadata enrichment, automate content distribution, orchestrate workflows, and simplify integrations with PIM, CMS, Collection Management Systems, and other business applications.
As organizations scale AI initiatives, expand omnichannel experiences, and manage growing volumes of content, DAM is being pushed far beyond its traditional role as a repository for files.
Leading enterprises are discovering that legacy DAM architectures can no longer support the speed, complexity, and intelligence required by modern content operations.