Events Governance Made Practical: Ensuring DAM Success – Whatever the Scale of the Operation Course Summary

Registration for this series includes access to all sessions to view live and watch again on demand.

 

Session 1: Governance Foundations
Wednesday September 3, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

  • The purpose and goals of governance - what is at stake
  • Defining governance and key concepts
  • The difference between data governance and IT governance, and how these concepts intersect in DAM
  • Governance and AI

 

Events Governance Made Practical: Ensuring DAM Success – Whatever the Scale of the Operation

Good governance is essential for DAM success, but what does that mean in practice?

A course on how you can ensure your governance framework is intentional, effective, and aligned with your organization's needs.

The course demystifies DAM governance, breaking it down into actionable components that enables clear decision-making, streamlines workflows, and fosters collaboration—ultimately reducing ambiguity, securing assets, improving data quality, and boosting productivity.

Events Event Speaker Kristi Morrison-Clear

Kristi has spent over a decade in the world of Digital Asset Management, bringing her expertise and passion for organization to her role as Digital Asset Manager at SharkNinja. She loves how DAM brings people together – both within the company and across the broader DAM community – and finds joy in making the chaos of digital files beautifully organized.

Kristi’s favorite part of her job is the constant collaboration, working with nearly every team to ensure the right content is always at the right place at the right time. 

Events DAM LA 2025 Day 2 Track 2 ‘Top Ten’ Things to Know About Metadata – YOUR Content and YOUR DAM Strategy Depend on it

Metadata matters because it gives structure and meaning to data associated with all that we do in our business and personal transactions. It records:

  • Where your content came from.
  • To whom the content belongs.
  • Where your content is going.
  • How the content may be used. 

Metadata is the foundation supporting your content – without it, your digital assets might be inaccessible, and your DAM useless.

Events DAM LA 2025 Day 2 Track 2 Mastering Video in Your DAM: Your Questions Answered

With video taking center stage in content strategies, many organizations are asking: How do we manage it effectively in our DAM?

A session devoted to answering your questions.

This dynamic, interactive panel is all about tackling your challenges, your concerns, your wish for answers. 

The expert panel is here to provide the insights you seek - fully prepared for questions about:

Events DAM LA 2025 Day 2 Track 2 Teeing up the MAM at TGL

Launching a MAM and a Golf League - Simultaneously

At TMRW Sports, we needed to address the growing challenge of implementing a new MAM. Largely to deal with where to put the 20,000 assets but mainly to ensure we were able to reach the growing demand from launching a new sports league, TGL, across multiple broadcasting platforms. 

Delivery required several key challenges to be met - all within 120 days.  

Challenges and objectives: