With AI now embedded in the metadata tagging process, the DAM librarian’s role is shifting from gatekeeper to experience architect, AI trainer, and brand steward. This session explores how librarians can expand their skills - from machine learning literacy to deep collection knowledge - and lead the cultural change that makes metadata a shared responsibility.
Learn practical ways to balance machine tagging with human enrichment, champion brand alignment, and keep metadata accurate, meaningful, and ready for intelligent discovery.
Learn the skills, strategies, and cultural shifts you need to thrive as an AI-savvy metadata leader and true brand steward.