As Pixar celebrates Toy Story’s 30th anniversary and approaches 20 years of Cars:

  • Insights on maintaining the integrity of company IP and character lore amid the proliferation of AI-generated and user-created content.
  • How archivists safeguard what's "real" when assets themselves are constantly evolving.
  • Preserving authenticity in an era of rapid technological change.

Amazon MGM Studios creates and produces original movies and series for a global audience. With theatrical releases and original content premiering on Prime Video – available in more than 240 countries and territories worldwide – the studio's robust DAM foundations are critical to a media supply chain that connects millions of viewers with their favorite content.

Every metadata professional has built their own audit framework. Every audit measures different things. Two consultants can look at the same dataset and come back with two completely different answers. That is not a standard. That is a consulting opinion.

Digital Asset Management professionals are bombarded with conflicting messages: “AI will solve all your metadata problems,” or “If the AI isn't native to your DAM, it doesn't count.” The reality is far more nuanced.

Join Jake Athey and Rachel Kohl from Acquia as they dismantle the myths defining the current landscape. We will move beyond the binary of “AI vs. Manual” workflows to explore the practical spectrum of modern DAM management.

This session will guide you through: