The focus:

This masterclass equips you with the core principles and practical skills needed to build and manage effective product information systems. Stephan Spijkers brings real-world experience to help you understand what makes PIM systems work and where they typically fail. Exploring data modeling, attribute management, and workflow design through concrete examples. 

 

Covering:

Sam LeGassick is a multidisciplinary creative with roots in Film & TV, later leading commercial content teams delivering campaigns for the world’s biggest brands. At Maker Studios, he bridged the gap between global YouTube creators, brands and top-tier IP, eventually integrating into Disney. Now at Twitch, Sam helps brands and creators unlock real-time engagement through live streaming. Passionate about digital culture and emerging trends, he continues to drive innovation in a fast-evolving media landscape.

Angelina is an enrolled member of the Eastern Band of Cherokee and currently serves as the Cultural Resources Supervisor for the tribe. In her role at the Junaluska Museum, she is responsible for managing archival inventories, conducting research on Cherokee resistance, and contributing to the design development of the museum's upcoming expansion. Angelina began her academic journey at Georgia State University before pursuing a graduate program in Cherokee Studies at Western Carolina University.

Kris Lackner is a workflow strategist and digital asset wrangler at Atlassian, focused on building DAM programs that actually work in the real world. With an MLIS from the University of Washington, Kris applies librarian rigor to the messy realities of cross-functional teamwork, governance, and large-scale content operations.

In this enterprise leadership role, Mariam oversees the strategic direction of Visa’s global AdTech ecosystem and the governance frameworks that support Marketing Data and AI innovation across the company. She works closely with Visa’s Data and Privacy Offices to ensure that all marketing technologies, data practices, and AI‑related use cases meet rigorous standards of compliance, security, and operational excellence.

Kayleen Rockwood is an enrolled member of the Eastern Band of Cherokee Indians and serves as the Cultural Coordinator at The Junaluska Museum, located in Robbinsville, North Carolina. Kayleen earned her bachelor's degree in Anthropology with a minor in Cherokee Studies from Western Carolina University.

At the museum, Kayleen leads cultural programming, educational outreach, and community engagement initiatives that honor the legacy of Junaluska and perpetuate the rich culture of the Snowbird Community and its people.
 

As Chief Marketing and Communications Officer at the TRPL, Matt Briney leads the Library’s bold vision to inspire action in the arena through storytelling, technology, and civic engagement. He oversees an integrated marketing and communications strategy that brings the Library’s values—leadership, citizenship, and conservation—to life across digital and physical platforms.

Sara Yates is a Senior Design Operations leader at Amazon, where she supports large, global design studios in building greater clarity, consistency, and adaptability as the organisation accelerates into an AI-driven future. She leads work to modernise planning and delivery systems, strengthen collaboration with product and engineering, and introduce practical ways for teams to test and improve how they work together.