Built to Last

What the Grateful Dead Can Teach Us About Creative Operations
(It’s There but Not Intrusive)

Observations:

At first glance, the Grateful Dead and Creative Operations might seem like strangers. But the band built one of the most resilient, adaptive, creative ecosystems in modern history. They mastered the art of creating ‘Freedom Within Frameworks’

The CreativeOps Toolkit
A Practical Guide to Elevating Your Creative Operations

Are you ready… 
…to streamline your creative process, align teams, and unlock efficiency?

A hands-on sharing of the CreativeOps Toolkit - packed with actionable strategies, you and your team can use immediately. All with real-world examples of application.

Covering:

With over two decades at Papirfly, Roy Haaland is a cornerstone of the company’s product innovation and customer success. As Marketing Technology Expert, he helps enterprise customers map business needs to tailored technology solutions—leading discovery workshops, building demos, and supporting strategic RFPs. A former Product Lead for Papirfly’s DAM solution, Roy was pivotal in consolidating and advancing the product portfolio.

Explore LA

The Creative’s Guide to LA

It's not all work and no play...whilst you're in town why not try out some of our recommendations below:

Make the Most of Your Trip to Creative Operations LA 2025

While you're here for the summit at the Sheraton Grand Los Angeles, take time to explore downtown’s vibrant mix of food, culture, and hidden discoveries, right near the hotel.

Mihae Mukaida is an innovation leader turning wild ideas into world-first brand experiences. As SVP, Executive Director of Innovation at McCann NY, she blends AI, design, and storytelling to create work that redefines how people engage with brands, from an AI-powered batting cage teaching kids data literacy to F1’s first-ever bar serving drinks in shoes. Her projects span sectors and mediums, but share one aim: to spark wonder, shift perspectives, and push the edges of what’s possible.