As content volumes explode and digital experiences become more personalized, the biggest challenge organizations face is no longer discovering assets - it’s executing content operations fast enough.

Today, content creation, quality control, personalization, management, and delivery are handled by fragmented tools and siloed teams. DAM systems often sit in the middle as passive repositories, creating handoffs, bottlenecks, and duplicated effort. In this model, work waits instead of moving forward.

Context:

People Inc. is the largest publishing company in the United States, responsible for over 40 iconic brands and reaching nearly 200 million people every month.  Over the past 10 years, we’ve had astronomical growth in all areas, including the internal DAM system. Things have only gotten more complicated in the expansive universe of DAM – from social media and instantaneous internet news to new tools such as AI-powered image tagging and generation. So, we faced the challenge, “where do we go from here?”

Enjoy lunch, visit the exhibition, or join the exclusive Agentic AI Workshop with Orange Logic (details below)

Operationalizing Agentic AI at Scale Inside Your DAM

📅 Wednesday March 18 | ⏰ 1.30pm - 2pm

Join Orange Logic for an exclusive private workshop designed for leaders ready to move beyond experimentation and build agentic capabilities that are practical, governed, and tied to measurable outcomes.

Describing a practical, compliant approach to scaling localized video 

• Use AI to accelerate governed workflows.
• Lock the template just once.
• Structure footage for reuse.
• Produce repeatable variants across brands, products, markets, and formats.

Covering:

Facts:
•    Kimberly-Clark saw the opportunity to move beyond basic automation and use AI more actively within their DAM.
•    Making agentic DAM real required adopting the right approach to:
-    Acceptance
-    Governance
-    Execution

Context:
Every organization has invisible systems; spreadsheets, shadow databases, and informal processes that shape how work really gets done. Before any transformation can succeed, these ghosts must be uncovered and the implications of their presence understood. 

Thus the need for Quantum Business Archaeology, a structured discovery method for identifying the unseen systems that can quietly derail DAM initiatives. 

Context:

Content has been a perennial marketing albatross. Now, faced with ever more pressure to deliver personalized experiences but aided by access to state-of-the-art technology to help make it happen, marketers must completely rethink this core marketing asset.

Static content is poised to be overtaken by an evolved and energized version.

Covering:

In the high-stakes world of theatrical releases, nothing goes public until it is cleared, controlled, and exactly right. In this fireside chat, Lionsgate’s Jacob Robinson shares how the studio replaced multiple legacy DAMs and siloed tools with a centralized platform that provides internal teams and external partners with secure access to final, approved marketing assets, including trailers, artwork, and promotional materials.