Are you just using data to report on things? This session explores how to unlock data's potential as a powerful engine for creative inspiration.

VML's Global Lead of Creative Data, Jason Carmel, challenges you to view data not as a rearview mirror, but as a source of limitless creative fuel for your brand.

It’s time to expand the definition of Creative Technology to include Creative Data.

Key Takeaways

Where the pitfalls lurk:  

• In the complexity of creative technology.  
• In the different types of team structures involved in this kind of work - from small project teams to large multi-vendor projects. 
• In standard project processes - from pre-production to installation and support.  
• In the scoping and research process - common issues encountered. 
• In all the phases in R&D  

Guidance on avoiding the pitfalls:  

Grounded in Marshall McLuhan’s insight that “we make the tool, and the tool remakes us,” event participants are invited to reimagine their roles, not just as advertisers, but as meaning-makers, provocateurs, and cultural architects, exploring how emerging technologies are redefining not only what it means to create, but also what creative work is expected to achieve.