DesignOps London 2025 was a powerful reminder of the impact Design and Research Operations have on business success. The discussions challenged me to think bigger about how we align DesignOps with business goals, and I left feeling inspired to drive even greater focus on this within my role. A must-attend for anyone in the field!

Rachel entered the DAM space in 2016 while working on an archival project for the National Hockey League, and has since implemented DAM solutions for organizations across the country. Her career has focused primarily on sports, with roles at the Women's Tennis Association, Seattle Kraken, and Riot Games, though she has also consulted for the private equity firm Blackstone.

Jim Sowden is the Creative Director of Innovation at Sundogs, where creativity meets data science. From generative AI to immersive worlds to product development, he partners with some of the world's biggest brands to explore new frontiers in advertising.