Events Semantic Data Europe 2026 Taxonomy to Strategy

In modern eCommerce, product discoverability remains one of the most critical — and often underestimated — drivers of customer experience. This presentation explores how taxonomy and semantic structures can be transformed from a backend necessity into a strategic enabler of findability and scalability. 

Events Semantic Data Europe 2026 AI’s Data Rush and the Enclosure of Knowledge

With all the hype over algorithms and the steep demand for GPUs, we often forget that AI’s real rocket fuel is data. And it needs lots of it. How much and what data AI companies utilise has turned into a competitive battlefield, with swaths of data becoming walled off and unavailable to others. 

It is ironic that as AI pretends to give us access to unbounded knowledge, behind the scenes an enclosure of knowledge is taking place that is unprecedented in modern history. 

What are the long-term consequences? And if they worry us, what can we do?

Events Event Speaker Clive Sirkin

Mr. Sirkin is a seasoned marketing executive who has held various executive roles in large, multinational CPG companies.  
Mr. Sirkin has held the role of Chief Marketing Officer at Kimberly-Clark, a multinational personal care company, in which he oversaw all marketing operations across the business-to-business and business-to-consumer divisions.  
He has served as Chief Growth Officer at the Kellogg Company, where he was responsible for overseeing sales and marketing strategies, along with leading product innovation and R&D efforts.  

Events Webinar Speaker Jennifer Pflaumer

Paroo is a Digital Asset Management and information strategy consultancy supporting enterprise marketing and creative teams. Since 2009, she has helped global brands bring clarity and structure to complex digital ecosystems - designing governance, metadata, and workflows that are thoughtful, intuitive, and built to scale. Known for her steady, principled approach, Jennifer is often brought in when systems feel overwhelming or underperforming.

Events Event Speaker Monique Matthews

As Director of Creative & Wholesale Technology, Monique Matthews leads cross-functional initiatives that connect digital innovation with creative and business goals. She is passionate about improving workflows, enabling collaboration, and delivering scalable solutions that help teams work more effectively. With a blend of technical expertise and strategic perspective, Monique focuses on turning complex challenges into practical, user-centered outcomes across creative operations and wholesale technology.