Events Creative Operations Summit Los Angeles 2025 Track 2 Raising Creative Teams: Leading Without Limiting

What does it really mean to lead a creative team? 

In this candid conversation, Perrie Schad sits down with Kevin Frank, author of Raising Creative Teams, to unpack the craft of creative leadership - and how to do it well. 

Together they’ll explore what a leader’s role is (helping people succeed) and what it’s not (dictating creative choices). 

Expect practical insights on:

Events Creative Operations Summit Los Angeles 2025 What’s New, What’s Next: Shaping the Future with Fonts

Behind every great design system lies a simple truth: creativity needs structure to scale. Fonts sit at that intersection—where imagination meets infrastructure.

Join Monotype’s Executive Creative Directors, Charles Nix and Sara Soskolne, for a fast-paced, thought-provoking conversation about the future of typography and what it reveals about the future of design itself. From “cultural synesthesia” to AI’s shifting role in authorship, they’ll explore how type expresses identity, adapts to technology, and connects creative intent across teams, cultures, and generations.

Events Creative Operations Summit Los Angeles 2025 Frameworks That Flex

Creative Ops Strategies That Hold Steady While Teams Pivot

Context:
Creative work thrives in tension: too much structure smothers innovation, too little breeds chaos.

Getting the balance right:
How Saatva’s in-house creative team builds operational frameworks that deliver clarity, consistency, and measurable results without draining creative energy.

Lessons from the Olympics and Super Bowl high-stakes campaigns:

Events Creative Operations Summit Los Angeles 2025 From Creative Services to Creative Studio: Building an In-House Agency with Heart and Precision

2 years ago, the Creative Services team at Dexcom set out to evolve into an in-house agency, Creative Studio. 

Today, that vision has become reality. 

Julie Wisnicki, Head of Creative Studio, shares the story behind the evolution: how operational rigor, brand governance, and team culture came together to power a new era of creative excellence.  

Spotlighting the team’s recent wins, revealing lessons in scaling talent, measuring impact, and fostering culture. 

Events Creative Operations Summit Los Angeles 2025 AI for the Rest of Us - Breaking Down Barriers in the Creative Process

At Coinbase, the Creative Operations team has rewritten how in-house creative campaigns are imagined and delivered, especially in the age of AI.

For their latest major US and UK campaigns, Patrick Marzullo reveals how AI served as a silent accelerator during the pre-production phase. But human craft, culture-building, and hands-on production made the final work impossible to ignore.