Francisco is responsible for leading innovation in the creative production industry through the research and implementation of emerging technologies, agile exploration and quick prototyping, resulting in new ways of working, accelerating creative and production capabilities and amplifying the creative output of the organization and in doing so positively impacting the Advertising landscape.

The DAM for GLAMP Masterclass Series

This comprehensive online course brings together leading experts in Galleries, Libraries, Archives, Museums, and Performing Arts (GLAMP) to explore the evolving landscape of digital asset management in cultural heritage. Through expert-led sessions, participants will gain practical insights into the challenges and opportunities of managing digital collections while learning from real-world implementations and innovations.

Join 600+ professionals in New York for the world's leading Digital Asset Management (DAM) event. 


At DAM New York 2026, we will explore the shift from static repositories to dynamic systems that understand content, automate workflows, enhance metadata, and support smarter decision-making.

This evolution is happening across people, processes, and platforms and is shaped by the entire DAM community - professionals, technologists, creators, and leaders who are pushing the field forward together.