How Helen of Troy Built an Agentic DAM Across Multiple Brands
Reality
Retail teams know the pain:
- Fragmented workflows across brands.
- Seasonal campaigns that barely ship on time.
- Creative assets that are impossible to find.
- The promise of AI that doesn't quite deliver.
Helen of Troy lived this reality across OXO, Hydro Flask, Osprey, Drybar, Braun, Hot Tools, PUR, and more.
The response
We did something different. Instead of scaling headcount or turning on every AI feature we:
- Built an agentic DAM foundation.
- Designed for retail speed.
- Ensured AI agents handled:
- Governance
- Metadata
- Discovery
- Compliance.
All automatically, while humans stayed firmly in control
The outcome:
- The results spoke for themselves.
- A small team managed 100K+ assets across multiple brands with AI agents handling the work.
- Agentic DAM moved the needle.
‘The how’ of building governance that scales:
- Multiple brands.
- Seasonal urgency.
- Limited resources.
What's actually possible now.