Tim co-founded the digital agency Reactive in 1997, and after 18 years it grew to be one of the largest privately owned digital agencies in Australia and was acquired by Accenture Interactive. After the acquisition Tim worked as a Managing Director at Accenture Interactive for 3 years, and then started an online automotive startup called Summon. In early 2023 Tim co-founded Time Under Tension, an agency focused 100% on generative AI, who are helping brands and businesses to understand the potential of this new fast changing technology.