Margaret MacArthur is the Senior Manager of Creative Production at AG1, where she leads creative operations for large-scale brand campaigns across the EU. With over seven years of experience in creative operations and production, she brings a deep understanding of how creative teams scale from agency to in-house environments.

Antonia Landi is a Senior Product Operations Coach & Consultant, and a leading authority in the field. Committed to helping her clients transform from competitors into market leaders, she champions Product Operations as a strategic driver of Product Excellence.

Specialising in equipping organisations with the operating models, tools, and insights they need to thrive, her expertise empowers Product leaders and teams to align around measurable outcomes and deliver their best work.

Andrew Thomas is a Creative Leader with over 25 years of experience working with major tech brands such as Nokia, Samsung, Sony, and Google. Andrew is a storyteller who uses technology to demonstrate its positive influence on our day-to-day lives. He specializes in creating real-life interactions with innovative products through activations and campaigns.

Believer that if you change thinking, you change behavior. If you change behavior, you change the world. Sherina Florence is Founder and Chief Creative Architect of the newly launched AI creative studio, IABM. When focused on transforming network agencies and emerging brands, she pushes the boundaries of generative AI and creative consciousness, providing her clients with the thought leadership and direction necessary to navigate the AI landscape.

Dean Smith has been working in libraries in various capacities for more than half his life, most recently as the Digital Preservation Lead at The Frick Collection. 

His primary responsibilities are to coordinate the ingest of digitized materials into archival storage, and to integrate the institutional DAMS into The Frick’s preservation ecosystem. Dean’s academic background is in music history with a focus on the intersection of modern technologies and musical practice, especially the use of recording devices as compositional tools.