Tim co-founded the digital agency Reactive in 1997, and after 18 years it grew to be one of the largest privately owned digital agencies in Australia and was acquired by Accenture Interactive. After the acquisition Tim worked as a Managing Director at Accenture Interactive for 3 years, and then started an online automotive startup called Summon. In early 2023 Tim co-founded Time Under Tension, an agency focused 100% on generative AI, who are helping brands and businesses to understand the potential of this new fast changing technology.

Pre-Event Tutorials

Further your Digital Asset Management education with our exclusive Pre-Event Tutorials with world-leading DAM experts Lisa Grimm and Nik Honeysett. Places are limited so we recommend booking soon to avoid disappointment!

  • All sessions are held online

Pricing: $99 per tutorial

(If you have already booked your place for the event, you can upgrade your ticket to include the Pre-Event Tutorials by selecting 'Modify Registration').

Mike Kevan is a creative leader, narrative strategist, and probably the only Head of Design in the Southern Hemisphere who named his son after Columbo.

Currently leading Spark NZ’s in-house design function, Mike has quietly built a team that saves the business millions each year—not by shouting louder, but by telling better stories. His work lives at the intersection of soft skills and hard realities: empathy, influence, organisational politics, and the emotional labour of leadership.

Kate Lightfoot is a commercially-savvy creative lead with 20+ years of experience building high-performing, happy teams in ad agencies and in-house brand studios. As Creative Lead at Belong Mobile, she balances the satisfaction of cracking and crafting big ideas with the reality of meeting tight deadlines. Equal parts brand nerd, team coach, and straight-shooting problem solver, Kate’s obsessed with putting processes in place to help creatives do their best work.

Trent Henderson is an accomplished senior leader, currently heading the in-house creative and production operation at TAFE NSW. With over 25 years’ experience in creative services operations across the public and private sectors, he brings a deep understanding of brand, communications, and the systems that enable creative teams to thrive.

Amy Rudersdorf is Director of Consulting Operations at AVP and brings over 20 years of experience guiding organizations through the selection and implementation of Digital Asset Management (DAM) systems. She has worked with clients to align DAM solutions with strategic goals and user needs. At AVP, Amy has led DAM initiatives for global apparel brands, healthcare organizations such as Endeavor Health, and major cultural institutions including the Denver Museum of Nature and Science and the JFK Library.

From Brief to Breakthrough

Unlocking Better Creative with Story-Driven Briefing

Tired of briefs that feel more like checklists than creative springboards? You’re not alone. In the rush to keep pace, the true power of a well-crafted brief often gets lost, and with it, the chance to inspire great work.

Brand and strategy consultant Mary Czarnecki believes it doesn’t have to be that way. Her approach? Treat the brief not as a form to fill out, but as a story to tell.

AI for the Rest of Us

Breaking Down Barriers in the Creative Process at Coinbase

At Coinbase, the Creative Operations team has rewritten how in-house creative campaigns are imagined and delivered, especially in the age of AI. 

For their latest major US and UK campaigns, Patrick Marzullo reveals how AI served as a silent accelerator during the pre-production phase. But human craft, culture-building, and hands-on production made the final work impossible to ignore. 

Get Ready for this year’s Ultimate Tech Playoff!  

Four champions of Creative Ops are stepping onto the field, and YOU get to crown the winner.

Join the global Creative Ops community and log in for 4 action-packed, 8-minute demos as top tech vendors go head-to-head, showcasing why their tool deserves a place in your 2025 tech stack.

Fast-paced. Insightful. Competitive.
These demos aren’t just show-and-tell; they’re a battle for your vote.

Will your current favorite defend its crown?
Or will an underdog steal the spotlight and take the title?