At the Los Angeles County Museum of Art (LACMA), Craig is immersed in the museum’s mission to experiment with, exhibit, and interpret the museum’s collections using digital media platforms and techniques. He routinely collaborates on enhancements to asset management and access systems to facilitate their involvement in innovative artistic and curatorial practices.

Lori leads creative technology programs that power global marketing at scale. On the Creative Technology team at Expedia Group, she designs and stewards the systems that enable creative and marketing teams to move faster, collaborate smarter, and operate with confidence.

Joakim has over 25 years experience in people, sales and business management, helping brands and business increase their presence, sales and profit. With deep knowledge in retail sales and intelligence to consumer behavior to global sales, he is familiar with both B2C and B2B - no matter the size, industry or location of company.

From content generation to trusted, agentic commerce.

AI is rapidly reshaping omnichannel product experiences—from how products are created and described to how they’re discovered, compared, and trusted by AI-driven systems. As commerce moves toward agentic models where machines increasingly decide what customers see, success depends less on generating more content and more on delivering consistent, governed, and high-quality product information at scale. 

Social Events

Pre-Event Meet Up

March 17, 5:30 PM – 7:30 PM

Elevate your conference experience at the pre-event meet up! Join us in the stylish heart of Downtown Los Angeles at Shoo Shoo Baby, a vibrant 1940s-inspired bar and lounge known for its craft cocktails, intimate speakeasy vibes, and lively atmosphere.

Michael Popham is a Digital Preservation Analyst with the Digital Preservation Coalition (DPC), where he is part of the Good Practice team, providing advice and guidance to Members.

 

Geoff is heritage manager at King’s College London Libraries & Collections and is Chair of AIM25, a charitable consortium of 150 of London’s leading cultural organisations. Formerly Head of Archives at King’s, he developed the university’s DAM that is used for teaching, research, marketing, and recruitment and has supported King’s popular MA in Digital Asset and Media Management programme.  His work includes the application of technology to digital heritage content and stories including Linked Open Data and Extended Reality, through the XRchiving initiative.  

Alexandra Foulds is the Archives Manager at the Royal College of Surgeons of England. She has previously held positions at Gladstone’s Library and St George’s University of London. She is particularly interested in digitisation for public engagement, nineteenth-century medical records, and the particular issues relating to the long-term care of nineteenth-century collections.