(It’s There but Not Intrusive)

Observations:

At first glance, the Grateful Dead and Creative Operations might seem like strangers. But the band built one of the most resilient, adaptive, creative ecosystems in modern history. They mastered the art of creating ‘Freedom Within Frameworks’.  

Embracing ‘Freedom Within Frameworks’ helps Creative Ops teams spark innovation while staying on track.

Five Things I’ve Learned about Building an In-House Agency that Works with External Clients

Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand.

With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.

An inside look at how NASA turns audacious missions into reality.

Join David Rager and Sami Aziz for an inside look at the creative principles that fuel imagination, precision, and collaboration at the highest level

From Moon launches to solar eclipses and everything in between, discover how NASA’s creative teams translate science and exploration into unforgettable visual experiences.

Tim Rodgers is the Founder of Ace Workflow, a systems and automation consultancy transforming how modern teams operate. He developed the Minimize Manual™ method. A four-step framework used by organizations like Disney, Google, MasterClass, and Bessemer Venture Partners to streamline operations, reduce manual work, and unlock up to 50% faster execution. 

Creative and production agencies today face major challenges managing digital assets across a growing number of client systems. High-resolution images and creative files (like Adobe InDesign and Photoshop) must often be downloaded and stored locally, consuming time, bandwidth, and enormous amounts of storage. The result? A fragmented workflow where files are duplicated across local machines, collaboration suffers, and the "single source of truth" promised by DAM systems is lost.

Alexander Rea has spent the last 25 years chasing the cutting edge of innovative creative strategy. His unique ability to blend the idea with emerging tech propelled him into leadership roles at top advertising agencies and production companies. He’s put Fortune 500 companies into video games, sold cars using VR, made a music video with Post Malone and Pokémon, and sent kids to Mars in a school bus that's now in the Smithsonian museum.