How Creative Teams Thrive Between Process and Possibility
The challenge:
In the space where creativity, structure, and machine intelligence collide, how do you protect creative magic while evolving the method?
The need:
Creative Operations must navigate a high-stakes balancing act: embracing technology and data without dimming the creative flame; building scalable systems that don’t smother the soul of the work.
Tired of briefs that feel more like checklists than creative springboards? You’re not alone. In the rush to keep pace, the true power of a well-crafted brief often gets lost, and with it, the chance to inspire great work.
Brand and strategy consultant Mary Czarnecki believes it doesn’t have to be that way. Her approach? Treat the brief not as a form to fill out, but as a story to tell.
Film documentarian Richard Brehm discusses the rigors of creative process to solve our hard problems.
James Cameron rewrote the paradigm for making movies on Avatar using scientific method. It was all about finding a way to breathe life into the fantastic characters in his head. Yes, Pandora was breathtaking, the story was emotional, and the 3D opened a window into an immersive wonderland, but the trick was making us believe in the 9 ft. blue Neytiri.
Is it storytelling, or just content? People are craving authentic experiences, and storytelling is an opportunity for brands to build connection, engage with audiences and generate entertainment, but not all stories are created equal.
In this session, Alex Blum will focus on the difference between generating content vs telling engaging stories, and he will identify the challenges and requirements of the storytelling journey.