(A conversation by Creative Technologists for Creative Technologists)

Creative technologists from diverse disciplines come together to decode their unique approaches, explore exciting projects, and the future of creative tech in three 10-minute lightning sessions.  

Experimenting with Generative AI in Gaming Environments - How to create richer interactions and unlock new forms of player creativity 

“Immersive” has been the defining description of post-lockdown experiential entertainment. But what do we really mean by “immersive” and what is this generational change in audience expectation that creative teams are trying to meet? 

An exploration of some of the key tenets of immersion, the technologies that are driving them and how to make sure the tech ‘tail’ doesn’t wag the experience ‘dog’. 

Covering: 

Fact: Generative AI is revolutionising virtual production, offering new levels of speed, flexibility, and creative possibility. 

Response: 

Master:  

Artificial Rome is redefining the intersection of art, technology, and storytelling by creating immersive experiences that engage audiences in transformative ways. By blending AI, real-time engines, spatial computing, and artistic direction, we craft experiences for global brands and cultural institutions that expand the boundaries of digital creativity.  

Whether through virtual worlds or interactive installations, our work empowers brands and cultural entities to connect with their audiences like never before. 

What We Cover: 

Blurring of the lines between Gaming and the Film/TV industry 

Transcending traditional media limitations 

Imagine a world where the boundaries between TV, film, and gaming disappear and the fields cross pollinate, extending the life of your IP—where cutting-edge, real-time technology becomes your ultimate creative & IP development playground.  

For the past few years GenAI has been at the top of the hype-cycle with countless articles, tweets and meetings exploring the often mind-blowing, the sometimes disturbing and the rarely realistic ways in which GenAI will impact us, the work we do and how we do the work. 

Behind all this hype there has also been the green shoots of a creative explosion utilising the technology to create exceptional work. Some of the world’s top advertisers are already reaping the benefits of their early forays into this rapidly evolving space. 

This session isn’t just about technology:  

• It’s about vision.  
• It’s about embracing innovation.  
• It’s about using the combination of AI and Spatial Computing to shape the future of compute, digital experience, and human connection.  

By weaving together, the physical and digital realms, brands have an opportunity to lead their industries into a new era of limitless potential.  

Covering: