Reimagining the production cycle as a human-AI collaboration.

Covering:

• Workflow diagrams: brief → AI concept comp → proofing → production designer
• How AI shortens cycle times without compromising craft
• New roles (AI Prompt Engineers, Creative Workflow Architects) in future Creative Operations teams

The next evolution of Creative Operations is not about efficiency alone - it’s about designing systems where human creativity and AI automation reinforce one another.

Time to have some lunch and visit the exhibition. See you back at 2:15 PM for the afternoon sessions!
 

Creative Ops Strategies That Hold Steady While Teams Pivot

Context:
Creative work thrives in tension: too much structure smothers innovation, too little breeds chaos.

Getting the balance right:
How Saatva’s in-house creative team builds operational frameworks that deliver clarity, consistency, and measurable results without draining creative energy.

Lessons from the Olympics and Super Bowl high-stakes campaigns:

Are you ready… 

…to streamline your creative process, align teams, and unlock efficiency?

A hands-on sharing of the CreativeOps Toolkit - packed with actionable strategies, you and your team can use immediately. All with real-world examples of application.

Covering:

At Coinbase, the Creative Operations team has rewritten how in-house creative campaigns are imagined and delivered, especially in the age of AI.

For their latest major US and UK campaigns, Patrick Marzullo reveals how AI served as a silent accelerator during the pre-production phase. But human craft, culture-building, and hands-on production made the final work impossible to ignore.