Emma is a passionate leader in Creative Operations with deep expertise in building and optimising in-house agencies. She led the development of PMI’s Global in-house studio, where she navigated the challenges of scaling operations, assembling top-tier talent, and delivering global creative excellence within a brand environment.
During this time, she connected with other in-house leaders, all grappling with the same question—how to build a successful IHA? This insight led her to found IHAR, a dedicated resource for in-house agency professionals.