Creative vision and strategy come to life through the intricate web of Creative Operations. But how are industry leaders navigating this complex landscape? Discover their insights and innovations by joining the virtual Festival of Creative Operations this winter.

It's no secret that content has reframed the marketing landscape. With 82% of advertisers having an in-house agency offering in 2023 with this percentage steadily rising year-on-year*, it's more important than ever to deliver operational excellence across the holistic ecosystem in which you are operating.

At Chewy, Don Browning led the establishment of the Media Content Services department overseeing the development of workflows that enhance media ingestion, metadata tagging, and digital archiving. His efforts have significantly improved content movement across production pipelines, streamlining operations and ensuring efficient storage and retrieval of digital assets. Additionally, he assembled and manages a team of asset management professionals, strengthening Chewy’s content infrastructure.

Theresa Regli is a strategic advisor to global brands, arts organisations, and private equity / investment firms on Marketing Technology Ecosystems (MarTech), Media & Digital Asset Management (MAM/DAM), and Product Information Mgmt (PIM). She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008, while authoring extensive in-depth research of 50 DAM systems and the benchmark book about DAM technology.

seasoned professional with over 20 years of experience in Digital Asset Management (DAM), product design, and regional leadership, Stéphane Klein specializes in bridging technology and business to create intuitive, high-impact DAM solutions. As Senior Product Manager at CI HUB, he drives product design, strategy, and innovation, enabling seamless access to digital assets across enterprise ecosystems.

Emma is a passionate leader in Creative Operations with deep expertise in building and optimising in-house agencies. She led the development of PMI’s Global in-house studio, where she navigated the challenges of scaling operations, assembling top-tier talent, and delivering global creative excellence within a brand environment.

During this time, she connected with other in-house leaders, all grappling with the same question—how to build a successful IHA? This insight led her to found IHAR, a dedicated resource for in-house agency professionals.