Pat started out in Post Production for a facility called Molinare in London in 1984. This is where he got his ground level training in production, post production, production technology & innovation. He joined the TV department at Saatchi & Saatchi London working on acclaimed ad campaigns for British Airways, Cadbury Schweppes, & Pilkington Glass. Pat moved to JWT London as a TV producer and then JWT Paris. He went for 6 years as producer at Michael Conrad & Leo Burnett in Frankfurt, Germany.

Course Summary

  1. Pharmaceutical Marketing (Course Overview)
    Neal Wolff – Eclipse Life Sciences
     
  2. Positioning and branding in pharmaceuticals
    Richard D. Czerniawski – Brand Development Network International
     
  3. Effective promotion and advertising in pharmaceutical marketing
    Francesco Lucarelli – CCO, Boundless Life Sciences Group
     
  4. Digital marketing in pharmaceuticals
    Liz Presson – Founder & CEO, Pursuit

This engaging and insightful course delivered by leading voices in pharmaceutical marketing explores the strategies, challenges, and innovations shaping the industry. The course covers both foundational strategies, including branding and positioning, as well as innovative approaches in digital and patient-centric marketing. The sessions include the important components shaping the pharmaceutical marketing landscape.