Events DAM New York 2026 Day 1 Track 2 Beyond Downloads: Measuring the Business Value of DAM

Context:

For years, DAM success has been measured by operational metrics - downloads, logins, storage usage, and search activity. But do these numbers really demonstrate business value?

Today's DAM leaders are under increasing pressure to prove measurable impact.

An interactive panel:

Leading industry experts discuss how organizations are moving beyond activity metrics to outcomes that matter, including:

  • Content reuse.
  • Reduced production cycle times.
  • Lower content waste.
  • Faster localization.
  • Rights-risk avoidance.
  • Speed to market.
  • Performance-driven insights

As AI becomes embedded in content operations, organizations must also understand how DAM contributes to AI readiness through metadata quality, governance, and content accessibility.

Participate:

Bring your questions, share your experiences, and join the conversation as we explore the next generation of DAM measurement - helping teams redefine success in terms business leaders understand.

The focus:

How DAM drives efficiency, scalability, and competitive advantage.

Display Date and Time
October 1, 2:00
Track
2
Cell background colour
 
Speaker Groups
Facilitator
Individual Course Speaker
Events Event Speaker Kristin Burns
Panel includes
Individual Course Speaker
Events Event Speaker Courtney Tompkins
Events Event Speaker Misti Vogt
Events Event Speaker Edward Wong
Events Event Speaker Kees Henniphof
Programmatic Date Range
-
Session Title
Beyond Downloads: Measuring the Business Value of DAM