Digital asset management has traditionally focused on organizing, governing, and distributing approved content. But what happens after those assets leave your DAM?
As counterfeit goods, unauthorized sellers, and intellectual property infringement continue to expand across ecommerce marketplaces, social media, and digital channels, organizations are discovering that their DAM can play a much larger role in brand protection.
This session explores how AI-powered image recognition, reverse image search, and automated monitoring can extend the value of your DAM beyond asset management by helping organizations:
- Identify unauthorized product listings across digital channels
- Detect misuse of brand assets and copyrighted content
- Uncover counterfeit and grey market activity
- Prioritize enforcement efforts using AI-driven insights
- Automate takedown notices and enforcement workflows
Attendees will learn practical strategies for connecting approved digital assets with ongoing monitoring workflows, enabling faster detection of potential violations while reducing the manual effort required to protect global brands.
Whether you're responsible for digital assets, brand governance, intellectual property, or ecommerce, you'll leave with actionable ideas for transforming your DAM into a proactive component of your brand protection strategy.