Most DAM conversations focus on strategy, governance, metadata, AI, and transformation. Far fewer focus on what actually breaks in day-to-day operations.
This panel brings together practitioners from across the DAM ecosystem to discuss the operational realities that often remain hidden behind process diagrams and transformation roadmaps.
Panelists share candid perspectives on where workflows fail, why workarounds emerge, and what prevents organizations from achieving the outcomes they expected from their DAM investments.
Then the discussion moves beyond theory to explore the practical challenges faced and solutions implemented by operators, business stakeholders, product teams, and technology leaders as they navigate increasingly complex content environments.
Including:
- The gap between documented processes and operational reality.
- Common workflow failures that persist across organizations.
- Why teams create workarounds and shadow processes.
- Challenges that slow or derail transformation efforts.
- What organizations must change to build more resilient DAM ecosystems.