Every product-tech company is scrambling to implement AI, but few recognise where the real power lies.

While regulations and corporate policies slowly take shape, design and product teams are making dozens of daily decisions that collectively determine AI's trajectory. Every choice—from data selection to interface transparency, from workflow automation to human oversight—puts a finger on the scale of our shared future. You didn't ask for this responsibility, but design operations professionals and the teams they support have their hands firmly on the wheel.

In today’s fast-evolving business landscape, mastering design leadership, design management and DesignOps - spanning strategic to operational levels - can drive transformative change and create measurable impact across the triple bottom line. 

By identifying and developing the right talent, aligning on high-impact projects, and implementing industry-leading practices, design teams can enhance operational efficiency, fuel innovation, and position DesignOps as a key strategic business partner.

Key Takeaways:

Start your day with a bite to eat, visit the exhibition and network with your community.

We bring together key voices of DAM to talk openly about the DAM space, its evolution, its direction of travel. We’ll include insights, strategies, and take-home messages.

This is YOUR panel – a chance to analyse and evaluate. The panel members will interact with you, and so bring your burning questions, your thoughts, and opinions.

This is a great opportunity to engage with some of those leading the DAM conversation.

It’s essential to get them working together – seamlessly.

Observation one: in today's dynamic digital landscape, effectively managing and delivering content across various platforms is crucial for success. 

Observation two: PIM and DAM are key components playing pivotal roles in this process.

Metadata matters because it gives structure and meaning to data associated with all that we do in our business and personal transactions. It records:

• Where your content came from.
• To whom the content belongs.
• Where your content is going.
• How the content may be used. 

Metadata is the foundation supporting your content – without it, your digital assets might be inaccessible, and your DAM useless.

The panel will discuss how Generative AI and DAM are evolving and the implications for:

• The content supply chain and the growing complexity of that supply chain.
• Where the assets come from and go to.
• What other systems of record are required along the way.

Covering the latest trends and the challenges facing organisations, including:

Common challenges:

• Working with a DAM vendor that is not a perfect match for your industry or circumstances.
• A ‘setting up the DAM’ programme that isn’t on schedule.
• Hitting unexpected setbacks along the way to project completion.

Question one: When is it time to replace your DAM? What symptoms indicate that you need to rethink your product decision?