Madeline is a DAM consultant and the founder of Haelio Connect. Over the past three years, she has guided government agencies, higher education institutions, and non-profit organisations in understanding their Digital Asset Management requirements for new DAM implementations and supporting clients through the process of revitalising underperforming DAMs. By merging strategic thinking with hands-on support, Madeline enables clients to clarify their DAM needs, evaluate suitable DAM vendor options, and reconfigure platforms to adapt to their evolving objectives.