Rachel entered the DAM space in 2016 while working on an archival project for the National Hockey League, and since then has travelled across the country implementing DAMs for national and international organizations. While her career has focused primarily on sports, with roles at the Women’s Tennis Association, Seattle Kraken, and Riot Games, she has recently branched into finance, consulting for Blackstone on their Phase 2 DAM implementation.

Jim is Head of Creative at Snap’s Arcadia Innovation Studio, where he partners with brands to use new technology to create innovative and immersive experiences that bend reality and deliver measurable business results. He has led programs with global brands including Nike, Coke, Google, BMW, Mercedes, Louis Vuitton, Nestle, and Samsung, and is passionate about exploring the intersection of art and commerce through new platforms applied to creative challenges.