Join Karl Horton, the Creative Lead of the UK's largest gym franchisee PureGym and Diana Davalos, Account Director at Storyteq, as they share the insightful journey into the PureGym’s groundbreaking rebranding initiative that spanned four diverse markets. Discover how PureGym managed to maintain a unified global brand identity while allowing for local market execution. This session will provide practical insights into balancing creative ambition with operational clarity. 

Key Highlights: 

Why brands need new operational models to ride the next wave of marketing’s evolution.

With AI accelerating the pace of change in the marketing sphere, brands are looking to revolutionise their operations with support from strategic, AI-enabled partners.

Find out why:

Time to have some lunch and visit the exhibition. See you back at 14:00 for the afternoon sessions!

The End of the Shoot?

What we did

Vinted put ‘generative AI prompting’ head-to-head with traditional creative production workflows to build a live campaign. 

The outcome

Speed, quality, and trade-offs. Challenging assumptions about AI as a replacement for creative teams and external partners. The real (and often hidden) costs creative leaders must consider.

Leading Sustainable Transformation in Creative Operations Beyond the Tool

In Creative Operations, playing it safe is often the biggest risk. 

A session for leaders ready to challenge the status quo, rethink the rules, and dare to be different.

Discover how a leading agency is rethinking how work is delivered, restructuring collaboration across teams and partners, and coordinating workflows across organisational boundaries.​

Join us to see what happens when agencies and clients operate as a single, aligned delivery system, supported by intelligent workflows, and what that shift looks like in practice.​

Typography is no longer just a creative choice; it has become an operational system that influences brand consistency, creative velocity, risk posture, and the ability to scale content production across channels, tools, teams, and geographies.

Covering:

• The Virtual Content Studio solution that is driving significantly greater efficiency in the Content Production process
• Our journey of successfully integrating emerging technology in a large organisation
• How we see the future

Audiences are becoming increasingly discerning, seeking authenticity and transparency

Our time is shaped by digital media - authentic storytelling has never been more powerful. Audiences crave content that resonates emotionally and feels real. 

Covering:

How the BBC crafts impactful, memorable stories. Applying insights from BBC.com audience data and the key tools and techniques that help content creators connect meaningfully with audiences.