Context:

• Effective asset migration planning starts with understanding current asset inventories, metadata structures and usage patterns.
• By establishing governance, defining migration criteria and aligning stakeholders early, organisations can reduce risk, protect asset integrity, and keep content accessible and well organised during the transition.

Covering: 

The situation ‘as was’:

• A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
• Nobody with the necessary skill-set to manage the DAM and transform user experience.
• A system which didn’t enhance the business’ ability to deliver growth.
• The need for more integration with other systems, MarTech and product data.

The situation now:

Context:

What began as a large‑scale marketing intelligence project, deliberately streamlined during implementation, resulted in a practical and scalable solution at Rosenbauer - the Rosenbauer Media Hub.

What we learned:

Hands-on learnings: 

• From the introduction of a DAM system.
• From day‑to‑day content operations.
• Within an international marketing environment.

Background:

GSK’s DAM journey has evolved far beyond content storage and distribution. As enterprise AI adoption accelerates, the focus is shifting toward something bigger: connected systems, trusted content, and scalable AI experiences that teams can rely on.. Together, GSK and Orange Logic are exploring how governed content, connectivity, and AI-enabled ecosystems can support the next generation of work in regulated environments.

During this session, we will discuss:

Context: 

Facts:

• Digital transformations rarely fail because of the technology.
• When digital transformations stall it’s usually because organisations have failed to do enough to prepare their people for change.

Change:

What it really takes to implement change in environments shaped by DAM, AI and cross-functional complexity.

A candid conversation: