| Henry Stewart

Events Mastering Taxonomy and Metadata: Build Smart Systems, Empower Users, Drive Success Course Leader

Introducing your Course Leader

Sara James, Global Director in strategic digital consulting, SEJ Consulting, LLC

Events Mastering Taxonomy and Metadata: Build Smart Systems, Empower Users, Drive Success Course Summary

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: Fundamentals of Taxonomy and Metadata
Thursday February 12, 2026
8AM PST / 11AM EST / 4PM GMT / 5PM CET

Events On Demand Content Metadata Fundamentals for Marketing Technology and Content Composition Course Summary

Session 1: Fundamentals of Metadata Part 1

Introductory session covering the fundamentals of metadata from definitions and concepts to standards and best practices. We learn how metadata is the “lifeblood” of a DAM, MAM, PIM, CMS and any other system in Marketing Technology, and how it facilitates discovery, use, and reuse.

Session 2: Fundamentals of Metadata Part 2

Events Mastering Taxonomy and Metadata: Build Smart Systems, Empower Users, Drive Success Social Card

Events Mastering Taxonomy and Metadata: Build Smart Systems, Empower Users, Drive Success

In today’s digital landscape, enterprises generate and manage vast amounts of content across multiple platforms, often without a unified organizational schema. Without a structured approach to organizing this information, finding and utilizing content efficiently becomes a challenge and impacts the ability to consume and reuse content.

Events On Demand Metadata Fundamentals for Marketing Technology and Content Composition

Metadata Fundamentals for Marketing Technology and Content Composition

Optimizing metadata makes all the difference.

Metadata matters because it gives structure and meaning to the data associated with all that we do in our business and personal transactions.

Events Event Speaker Kristen Goode

Kristen has nearly a decade of experience across many marketing disciplines, but her passion is connecting audiences with the right content at the right time – including internal audiences. She's held DAM management responsibilities her entire career and led user-centric platform launches and refreshes in B2B and B2C organizations in the technology and AlcBev industries.

Events DAM New York 2025 Social Events

DAM New York 2025 Social Events

Pre-Event Meetup

October 13, 5:00 – 7:30pm

Events Creative Operations Sydney 2025 Course Update Hear what attendees of Sydney 2024 have to say…

Great feedback from Creative Operations Sydney 2024

Abby Blackmore (Host), IHAC - The HS team did a great job, and everyone I spoke to was absolutely fizzing that it’s finally a fixture downunder!

Jonathan Bernard, AFL - I enjoyed the session! Great engagement with the attendees too.

Christie Sinai, Xero - It was an amazing event, probably one of the best I've been to. I look forward to the next one!

Events Event Speaker Barbara Pollara

Barbara has over 18 years at Orange and has driven digital transformation through strategic brand and UX initiatives – from launching the Group’s Brand site to managing intranets and digital asset platforms.

Barbara leads the Brand site strategy to make it a powerful tool for consistency, collaboration, and content governance across the Group. She combines strategic thinking with user-centered design and operational excellence in complex environments.