Events DAM Europe 2025 Day 2 Track 1 The Power of Technology to Scale up Digitisation - the Science Museum Group’s (SMG) Diverse Collection - from Watches to Trains

The context:

As the world’s leading group of science museums, we share an unparalleled collection spanning science, engineering, mathematics and medicine with a global audience. We care for over ½ million objects together with millions of archive and photography items.

The diversity of the collection ranges from small, intricate watches to large, impressive trains.

The challenge:

To digitise the collection.

The strategy:

Events DAM Europe 2025 Day 2 Track 1 Reckitt’s Heritage Archive: Digitising Assets for Better Access – A how we’re doing it case study

Reckitt, the health, hygiene and nutrition company behind brands Dettol, Durex, Harpic and many more, has a physical global heritage archive of over 83m3.

Over the past 24 months the archive has been through a huge transformation – the objectives: to save the collection and serve the business in the most effective way.

Challenge: with over 60 factories, laboratory sites and offices globally, access to a physical collection for all employees is difficult.

Events DAM Europe 2025 Day 2 Track 1 Content Enriched Media - What’s Next in Managing Assets When the World is Moving at Such a Pace

The question:

With the rise of AI-driven automation, immersive media, and ever-expanding content ecosystems, how can organisations stay ahead?

Some answers:

This panel discusses the future of asset management in a fast-paced world, focusing on the role of content-enriched media in streamlining workflows, enhancing discoverability, and maximising asset value. 

Events DAM Europe 2025 Day 2 Track 1 Feeding Innovation: Revolutionizing Food Service

Context:
Leading food service brands are transforming their digital operations by building content at scale and embracing content agility.

The art of implementation:
Practical insights into unifying content operations, accelerating time to market, and creating consistent, personalized experiences across channels. How innovative, efficient, and scalable content strategies are being implemented by leading practitioners.