Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.

Creating Accessible & Disability Inclusive Productions

How authentic collaboration with Disabled talent can transform the way agencies and brands create.  

The creative and commercial power of accessibility in production is unpacked to show how inclusive processes lead to richer storytelling, innovative ideas and stronger audience connections. 

The tangible benefits of inclusive casting, access coordination and community engagement: 

Is The Creative Tech Stack Actually Paying Off?

Creative tech budgets have exploded. 

Results haven’t.

Creative Operations teams are surrounded by tools, platforms, dashboards, and “AI-powered” promises, yet approvals still live in email, workarounds are everywhere, and everyone’s managing version 37 of the same asset.

This is a short, opinionated debate for Creative Ops leaders ready to challenge a hard question:

Ocado was born out of a desire to disrupt a traditional grocery category. 25 years on, and the creative team are still at it, constantly looking for ways to increase relevance in a highly competitive industry.

How the in-house creative team has challenged and is challenging what’s possible

Join Karl Horton, the Creative Lead of the UK's largest gym franchisee PureGym and Diana Davalos, Account Director at Storyteq, as they share the insightful journey into the PureGym’s groundbreaking rebranding initiative that spanned four diverse markets. Discover how PureGym managed to maintain a unified global brand identity while allowing for local market execution. This session will provide practical insights into balancing creative ambition with operational clarity. 

Key Highlights: 

Why brands need new operational models to ride the next wave of marketing’s evolution.

With AI accelerating the pace of change in the marketing sphere, brands are looking to revolutionise their operations with support from strategic, AI-enabled partners.

Find out why:

Time to have some lunch and visit the exhibition. See you back at 14:00 for the afternoon sessions!

The End of the Shoot?

What we did

Vinted put ‘generative AI prompting’ head-to-head with traditional creative production workflows to build a live campaign. 

The outcome

Speed, quality, and trade-offs. Challenging assumptions about AI as a replacement for creative teams and external partners. The real (and often hidden) costs creative leaders must consider.

Leading Sustainable Transformation in Creative Operations Beyond the Tool

In Creative Operations, playing it safe is often the biggest risk. 

A session for leaders ready to challenge the status quo, rethink the rules, and dare to be different.

Discover how a leading agency is rethinking how work is delivered, restructuring collaboration across teams and partners, and coordinating workflows across organisational boundaries.​

Join us to see what happens when agencies and clients operate as a single, aligned delivery system, supported by intelligent workflows, and what that shift looks like in practice.​