By incorporating Artificial Intelligence, the project intake experience can move from complex request forms to a conversational process that reduces friction and accelerates project initiation. The process will allow users to describe or upload examples of what they want, answer brief follow-up questions, and provide annotations & feedback on AI generated mockups (incorporating brand guidelines) to produce a clear brief, leading to faster starts for project teams, less frustration for requesters, and improved overall efficiency.

How to transform your in-house creative agency from a traditional production house into an agile powerhouse.

Tested strategies for:

In a world where creativity drives competitive edge, how do you deliver world-class creative at pace without compromising on quality - or breaking the bank? 

Join Skyscanner’s Brand Studio leads as they reveal how they’ve put creativity at the core of everything they do. 

Learn how they’ve redefined collaboration, embraced innovation, and optimized processes to create work that measurably moves the brand and business forward. 

Does your business or brand need to scale ever-increasing amounts of content to engage its consumers?

Does it struggle to find the balance between quality, cost and time as it produces creative work?

If the answer to either or both of these questions is “Yes” then, at some stage, the business will likely run into the age-old problem: Subjectivity!

In a world reshaped by technology and automation, creative professionals face unprecedented pressures, leaving many wondering if exceptional creativity itself is under threat. 

As the drive for efficiency pushes "good enough" toward dangerous acceptability, join Dax Alexander, Global Managing Director at OLIVER, as he explores why creativity isn't just worth protecting—it's critical to brand success. 

Your chance to plan your day and network with fellow professionals.