Many institutions launch online programs but struggle to sustain growth or achieve meaningful impact. This session will discuss the key levers for launching programs effectively, including identifying market demand and designing learner-centered experiences, making the case for investment to faculty and administrative leadership, and building the right operational infrastructure and partnerships.

Context and Opportunity:

Online learning has transformed global access to education and provides the potential for higher education to support the development of professionals in the most challenging environments around the world. 

Effective Delivery Requires: 

  • Working the intended audience to discover their needs and solutions.
  • Co-designing quality digital learning with the professionals we aim to support. 

Findings from research: 

Enabling educators to be software producers rather than software consumers

A bottom-up, academic-owned approach to develop new and interesting ways to teach

The objective:

To give educators a genuine blank canvas, with design and development support, enabling them to become software producers rather than passive software consumers.

What we do and how we do it:

Ivan leads on Brand Experience at what3words and has helped build a wonderful multinational, full service, in-house studio and marketing team in a global tech company.

He champions inclusive and in-house creativity, and works with the growing community of leaders in this space.

He’s won a few awards, including Grand Prix and Golds at D&AD, Cannes, One Show, Clios, London International, and in almost every category including Integrated Campaign, Innovation, Product Design, Effectiveness, and even web banners.

Lily Youn leads global marketing programs to drive pipeline growth and accelerate customer acquisition. With over a decade of experience scaling high-performing marketing and sales development teams at leading SaaS companies, Lily brings a sharp focus on data-driven strategy and execution. Her work is centered on helping brands streamline content operations and maximize ROI with Aprimo’s AI-powered platform.

Kevin Duque is a Lead Product Manager at Bynder, where he drives innovation within the Bynder DAM Platform across asset ingestion, automation, workflow, and asset lifecycle management. He partners with enterprise customers including Spotify, AT&T, and FIFA to streamline content operations, strengthen governance, and unlock new value from their digital assets.

Arielle is the Director of Marketing Operations at Breakthrough T1D, formerly known as JDRF. Diagnosed with Type 1 Diabetes at the age of four, she has lived with the condition for 33 years, making the organization’s mission deeply personal. She is also the proud mom of a vibrant 5-year-old son with autism.