Pat started out in Post Production for a facility called Molinare in London in 1984. This is where he got his ground level training in production, post production, production technology & innovation. He joined the TV department at Saatchi & Saatchi London working on acclaimed ad campaigns for British Airways, Cadbury Schweppes, & Pilkington Glass. Pat moved to JWT London as a TV producer and then JWT Paris. He went for 6 years as producer at Michael Conrad & Leo Burnett in Frankfurt, Germany.

Course Summary

  1. Pharmaceutical Marketing (Course Overview)
    Neal Wolff – Eclipse Life Sciences
     
  2. Positioning and branding in pharmaceuticals
    Richard D. Czerniawski – Brand Development Network International
     
  3. Effective promotion and advertising in pharmaceutical marketing
    Francesco Lucarelli – CCO, Boundless Life Sciences Group
     
  4. Digital marketing in pharmaceuticals
    Liz Presson – Founder & CEO, Pursuit