Nicole drives innovation in product management and the content supply chain. With over 15 years in marketing operations, she excels at streamlining processes to improve speed to market while ensuring compliance and quality. Her expertise includes modular content management, CRM activation, and cross-functional process optimization.

Jennifer Riley is the Head of Image Licensing and Digital Archives at the Museum of Fine Arts, Boston (MFA) where she is responsible for overseeing the photographic and digital archives and rights and permissions. She began her career at the MFA in the slide library and, over the past 25 years, has worked with the photo archives, assisting with the transition to digital photography and a Collections Management System; including establishing the system for archiving and preservation.

For over 20 years, Nick has been at the forefront of helping brands thrive in the digital space - leading creative agencies and digital consultancies, partnering with everyone from global blue chips to ambitious entrepreneurs across industries and geographies.

Operating at the intersection of business, technology, and design, he works side by side with clients - digging into the details, challenging conventions, and driving action with fresh thinking.

Wajmah Strange is an Emmy-nominated, award-winning creative lead with deep expertise in scaling global creative operations across editorial, business, and legal functions. She brings a comprehensive understanding of how to create, distribute, and monetize content, having led high-impact initiatives at companies like ABC, BuzzFeed, CBS, and Paramount. A proven driver of business development and strategic partnerships, Wajmah has executed licensing deals that have generated over $5 million in revenue and cost savings.

A behind-the-scenes webinar exploring how Hallmark and Screendragon are partnering to bring AI to life in the heart of a fast-paced, cross-functional creative studio. 

Hear first-hand how one of the world’s most beloved brands, Hallmark, and Screendragon, a leading AI-powered marketing work management platform, joined forces to identify, test and scale AI that delivers real value throughout its copy proof checking process. 

Key takeaways include

Adam is a Writing Director at Hallmark’s Bradford-based creative studio, where he leads a talented team of writers specialising in copywriting, proofreading, and editing. With over a decade of experience in the greetings card industry, Adam began his journey at Hallmark as a junior writer and steadily progressed through senior roles to his current leadership position.

Jeff Segebarth is a seasoned software sales executive with over 30 years of experience. He was an early pioneer in the artificial intelligence space during his tenure at Workfusion, helping shape the go-to-market strategies for one of the industry’s most innovative platforms. As Head of Global Sales at Brandfolder, Jeff led the company’s hyper-growth, culminating in its successful acquisition where Jeff continued to lead the sales organization.