Events Webinar Speaker Stefan Born

Stefan Born is an accomplished technology leader with nearly 30 years of experience driving global business solutions, AI strategy, and digital transformation within the advertising and marketing sector (TBWA/Omnicom). He has a proven track record of architecting, building, and scaling impactful platforms supporting Knowledge, Creative, Workflow, Legal, and AI Orchestration, utilized by thousands worldwide.

Events DAM New York 2025 Pre-Event Tutorial A Strategic Framework for Selecting the Right DAM

A Strategic Framework for Selecting the Right DAM

Monday, October 13, 2:00 PM - 5:00 PM

FACT:

Choosing the right Digital Asset Management (DAM) system is a critical decision that impacts your organization’s ability to manage and deliver content effectively. 

BE PREPARED:

This tutorial workshop presents a strategic, multi-principles approach—including design thinking, stakeholder alignment, user-centered evaluation, and long-term scalability—that guides you through the DAM selection process. 

Events Event Speaker Carol Schwanke

Carol is the VP of Digital Asset Management for Synchrony and brings with her over 26 years of experience in DAM. She leads the management, strategy, governance and integration of the DAM within the organization’s ecosystem to drive efficiencies, value and automation within the MarTech stack. 

Carol has a strong passion for technology and concentrates most exclusively within the DAM and structured content world. Her diversified background helps her provide ideas and solutions for the unusual challenges. 

Events DAM New York 2025 Pre-Event Tutorial Fundamentals of Metadata and Taxonomy for DAM Professionals

Fundamentals of Metadata and Taxonomy for DAM Professionals

Monday, October 13, 10:15 AM – 1:15 PM

This tutorial teaches the fundamentals of metadata and taxonomy, including standards, best practices, and governance needed to manage your content in your DAM. Metadata matters because not only does it define us at any given point in time, but it also gives structure and meaning to the data associated with all that we do in our business.

Events DAM New York 2025 Pre-Event Tutorials

Pre-Event Tutorials

Please join our Pre-Event Tutorials on Monday, October 13. Kick start your professional learning before the conference and delve deeper into DAM.

Places are limited so early booking is advised! Choose from:

Monday, October 13, 10:15 AM – 1:15 PM

Events Webinar Speaker Alex Alzate

Alex Alzate, Director of Marketing Systems and Production at Quest Diagnostics, is an accomplished creative business leader with over two decades of experience bridging marketing strategy, creative production, and technology to drive operational excellence and business impact.

Alex’s cross-functional expertise spans marketing operations, resource management, content production, technology, taxonomy, digital transformation, finance, MLR, and logistics. His leadership is grounded in effective communication, collaboration, and a sharp focus on continuous improvement.