The challenges, solutions and what we learned along the way 

Context: 

The IKEA Knowledge Graph (IKG) is central to digital transformation across the IKEA value chain. It enriches customer experiences both online and offline. 

Lead Ontologist Christelle Maignan describes how the IKG is bridging the gap between physical and digital customer experiences. 

What’s already being deployed: 

Élida Cruz is a leader of leaders specializing in sustainable growth, operational efficiency, and technology innovation while driving talent strategy and cultivating a culture of collaboration and accountability. She is recognized as an expert in team management, CX and UX design enablement, strategic risk mitigation, and fostering an inclusive culture.

Design Operations is not only an internal function; it’s a strategic capability that can shape how design firms deliver value, scale impact, and operate as trusted advisors to clients.

In this session, Jim will explore how strategic design management and DesignOps intersect to elevate the performance of internal teams and has evolved to become a strategic consulting practice for client engagements.