Paroo is a Digital Asset Management and information strategy consultancy supporting enterprise marketing and creative teams. Since 2009, she has helped global brands bring clarity and structure to complex digital ecosystems - designing governance, metadata, and workflows that are thoughtful, intuitive, and built to scale. Known for her steady, principled approach, Jennifer is often brought in when systems feel overwhelming or underperforming.

As Director of Creative & Wholesale Technology, Monique Matthews leads cross-functional initiatives that connect digital innovation with creative and business goals. She is passionate about improving workflows, enabling collaboration, and delivering scalable solutions that help teams work more effectively. With a blend of technical expertise and strategic perspective, Monique focuses on turning complex challenges into practical, user-centered outcomes across creative operations and wholesale technology.

Designing Experiences for Things We Can’t See

Technology can capture attention. Creating understanding is harder.

In museums, success is not measured by clicks, conversions, or engagement metrics alone. It is measured by whether people leave seeing the world differently than when they arrived.

Many of the most important stories shaping our future exist beyond the limits of human perception.

DNA. Climate systems. Deep oceans. Ecosystems. Cosmic structures.

In this conversational session, MJ, Creative Technologist at Google Labs, explores the evolving meaning of Creative Technology. MJ will unpack her journey into the field, her approach to creative practice, and how personal definitions of ‘Creative Tech’ shape the work we choose to make and the futures we imagine building.

How to Build Creative Community

What does it take to get people in a room together making things, and why does that matter more than ever?

Part field guide and part practical playbook, Claire explores the grassroots art and technology communities emerging across New York City, alongside lessons from building LARPA: a DIY artist-run space in Bushwick dedicated to experimental approaches to Creative Technology.

Through projects and events like:

Small Batch: A Dataset Farmers Market

Inside the New Era of AI-Driven Workflows

 From branded content pipelines to Hollywood studio productions, AI is rewriting the rules of creative execution.

As creative teams race to integrate new tools into everyday workflows, the industry faces fundamental questions: