Michal Kubin is a Senior Ontologist at zooplus SE, with 13 years of experience in eCommerce taxonomy, ontology, and largescale product classification, always with a strong focus on customer experience and shop navigation. At zooplus, he has been deeply involved in upgrading the legacy taxonomy of a 25yearold company into a modern, standardized system that enables automated category assignments for both 1P and 3P sellers through facetbased classification.

Danila Arminio is a Taxonomist and Ontologist at zooplus SE,with over 20 years of experience bringing order to complex digital product worlds. During her 12 years at Amazon, she helped build the Unified Taxonomy model, contributed to the launch of the Italian and Spanish Amazon shops, and supported Knowledge Graph initiatives, always with one goal: making sure products, systems, and customers were all speaking the same language.

Back by popular demand and following its success in Hollywood (at DAM LA 2026), a dynamic session bringing together leading voices in the DAM world to unpick the biggest innovations, content strategies, creative shifts and game-changing trends defining 2026.

Fast-paced, punchy, insightful and interactive - this is not a typical panel - expect bold perspectives, unfiltered and candid conversations, and real-time interaction with lots of audience participation. Raise your expectations for this fun, end of event, wrap-up.

Context:

Most organisations have moved beyond asking whether they should integrate their DAM – the question now is how to scale those integrations intelligently across the enterprise.

As the ecosystem surrounding DAM expands to include PIMs, CDPs, CRMs, marketing automation, eCommerce platforms and AI services, the point-to-point connections that worked for two or three systems quickly become unmanageable at scale.

The Integration Maturity Curve:

In an era of infinite content and AI-driven experiences, human-led governance is a catalyst. 

This session introduces the concept of agentic DAM, where content is guided, governed, and activated with intelligence. The conversation then turns to how this plays out in practice: tackling supply chain congestion, steering teams toward the most effective assets, enabling consistent cross-channel activation, and maintaining quality in both traditional and AI-assisted workflows.

Context:

Originally developed to centralise and safeguard high‑quality photo and video assets, the HIVE – World Wildlife Fund’s (WWF’s) digital asset management platform – has evolved over the past decade into a mission‑critical system supporting global storytelling, documentation, and collaboration.

Today, the DAM serves more than 70 offices worldwide, each shaped by different cultures, regulations, infrastructures, and levels of digital capability.