Context:

It’s all too common for management to push for the DAM to become something that it wasn’t designed for, adding unnecessary additional complexity, growing the DAM in the wrong direction, and leaving the team bogged down in managing a DAM that wasn’t built for their real needs.

Solution:

Having good governance and decision-making rules in place can help to ensure that the right decisions are made at every step when growing/evolving the DAM.

Question: How do you future-proof your DAM to maximise value before AI transforms everything?

Tip: Solid DAM fundamentals. 

Answer: You need to lay the groundwork with a future-ready DAM foundation. 

Refresh over coffee. Share experiences.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

Exhibition - your chance to check out the live demos, to contrast and compare. Talk to those who have the solution you might need.

Context:

The DAM landscape is evolving rapidly – and many enterprises are now looking beyond traditional use cases to embrace what industry insiders are calling DAM 4.0. What does that mean in practice?

Some answers:

This forward-looking panel will explore what’s next for DAM as it becomes more embedded, intelligent, and strategic throughout the enterprise.

Panel members will share how they are preparing their systems, teams, and strategies for the next generation of DAM.

In this session, we’ll demonstrate how to manage your marketing communications more efficiently.

Using a real-world scenario, we’ll walk through the process of selecting images, creating marketing materials, and promoting an event—all within your DAM—without the need to switch between multiple systems or download assets locally.

With your DAM accessible directly from your desktop and easy access to your metadata, you and your team can work more efficiently, freeing you to be more creative.  

The challenge we face:

• The University of Sydney implemented a DAM system, but it became apparent that it wasn’t being used to its full potential.
• Research revealed the need to:
  • Improve workflow efficiency and security.
  • Improve searchability.

What we learned as we worked to improve the system and service:

The Merits of Harnessing the Power of Metadata

Covering: 

• How to enrich the user journey with key identifiers across systems.
• Why metadata should be integral to the tagging process and not as an afterthought.
• Best practice on metadata for photography assets.
• Enriching the user journey.
• Improving workflows and creating a seamless metadata experience between user platforms.

How do you create a digital system that respects artists’ rights while making it simple for customers to licence high-quality images?

In this case study, Copyright Agency shares the journey of designing and launching its Visual Arts Image Bank and Licensing portal. The platform provides a streamlined solution for visual artists to showcase and monetise their work, while offering customers an intuitive way to search, select and purchase licences for commercial or educational use.

Refresh over coffee. Share experiences.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

Exhibition - your chance to check out the live demos, to contrast and compare. Talk to those who have the solution you might need.