Meet creative ops professionals in New York for this year's Creative Operations event – 25+ expert speakers, real-world case studies, and future-ready insights.


In a world driven by speed, scale, and more recently, AI - does creativity still have room to breathe?

At Creative Operations Summit New York 2026, explore why Creative Matters more than ever. As businesses race toward efficiency and automation, we ask the big questions:

I lead the Creative Operations team at Balsam Brands. My work is all about helping creative teams operate at their best by making things more efficient, scalable, and strategic. But to me, operational excellence isn’t just about systems and workflows—it’s also about building a culture of empathy and trust. I once surprised the Creative team with Halloween Trivia while dressed in a hot dog costume during our seasonal peak of peaks (photo available upon request). When people feel seen and connected, the work elevates and gets faster – even better if you can give them a moment to laugh.

We’ve all Heard it – People, Process, and Technology – but What Does it Really Mean When it Comes to Building a Strong, Sustainable DAM Strategy?

The panel members discuss the relative merits of common responses and share practical ways to bring teams together, streamline workflows, and choose the right tools that support identified goals - not complicate them.

Panel advice:

Leveraging DAM to Engage and Connect with Visitors

Background:

Following the relaunch of the National Gallery of Art website, we asked: How can our teams work even closer together to continue creating engaging digital experiences for in-person and online visitors?

Located in the heart of Washington, D.C., the National Gallery of Art houses an internationally recognized collection and welcomes nearly five million visitors annually, engaging even more people online.

Covering:

The HIVE at 10: World Wildlife Fund's (WWF’s) Challenges in Managing and Mobilizing Visual Assets for Planetary Protection

Originally developed to centralize and safeguard high-quality photo and video assets, WWF’s digital asset management platform - the HIVE - has had 10 years of enormous growth, adaption, and strategic alignment with the ever-changing needs of an expanding nonprofit global organization. 

Global DAM: Lessons from the Trenches

A high-level conversation with DAM leaders from three global enterprises, each representing a different phase of their DAM evolution

From early-stage implementation to mid-journey scaling and advanced maturity, the leaders share firsthand experiences, challenges, and solutions that are shaping their organizations' DAM strategies.

Including: