Current achievements and expanding opportunities

For many the transition from General Knowledge LLMs to RAG architectures has been revelationary with benefits including minimal hallucinations, greater accuracy and control over sources. The vast majority of RAG use cases do not use GraphRAG but there is huge interest that continues to grow in using Graphs alongside LLMs and embedding Semantic Guardrails into AI using Ontologies, Taxonomies and other approaches.  

In modern eCommerce, product discoverability remains one of the most critical — and often underestimated — drivers of customer experience. This presentation explores how taxonomy and semantic structures can be transformed from a backend necessity into a strategic enabler of findability and scalability. 

With all the hype over algorithms and the steep demand for GPUs, we often forget that AI’s real rocket fuel is data. And it needs lots of it. How much and what data AI companies utilise has turned into a competitive battlefield, with swaths of data becoming walled off and unavailable to others. 

It is ironic that as AI pretends to give us access to unbounded knowledge, behind the scenes an enclosure of knowledge is taking place that is unprecedented in modern history. 

What are the long-term consequences? And if they worry us, what can we do?

Mr. Sirkin is a seasoned marketing executive who has held various executive roles in large, multinational CPG companies.  
Mr. Sirkin has held the role of Chief Marketing Officer at Kimberly-Clark, a multinational personal care company, in which he oversaw all marketing operations across the business-to-business and business-to-consumer divisions.  
He has served as Chief Growth Officer at the Kellogg Company, where he was responsible for overseeing sales and marketing strategies, along with leading product innovation and R&D efforts.  

Paroo is a Digital Asset Management and information strategy consultancy supporting enterprise marketing and creative teams. Since 2009, she has helped global brands bring clarity and structure to complex digital ecosystems - designing governance, metadata, and workflows that are thoughtful, intuitive, and built to scale. Known for her steady, principled approach, Jennifer is often brought in when systems feel overwhelming or underperforming.