With a focus on innovation that serves purpose, not just novelty, examine scalability challenges and design strategies, leaving with actionable insights to craft impactful culturally-relevant experiences in our hype-fueled buzzworld. Join pioneers in the space today as they unpack the question and how it affects their businesses and their audience's fatigue. Moderated by an industry expert, this session unpacks the tension between real-world results vs. the case-study vs. bottom-line growth.

Discover how Generative AI is reshaping the future of creative and design. The Weather Company’s Creative Labs will showcase real-world experiments that go beyond theory, demonstrating how AI-powered tools are driving faster, smarter, and more scalable advertising solutions. 

Why Creative Teams Need New Operating Models 

The challenge: 

The traditional creative process - Strategy, Brief, Creative, Review, Production, Launch served us well, but AI has unlocked a better way of working. 

What’s now possible: 

Instead of siloed handoffs and long iteration cycles, we can now create continuous learning loops that get smarter with every cycle. 

What we’ve done: 

Creative technologists from diverse disciplines come together to decode their unique approaches, explore exciting projects, and the future of creative tech in two 15-minute sessions, concluding with an open Q & A. 

Aura 

Hyper-personalization experiences in the age of AI. 

‘What it is’ and ‘What it does’ 

Aura is an experimental web experience that reimagines the potential of AI-driven 

In today’s competitive landscape, creative excellence and operational efficiency aren’t optional, they’re expected. As enterprises invest heavily in creative technologies, the pressure is on to prove impact, streamline workflows, and deliver results at scale. 

What to Expect: 
This panel brings together creative tech leaders who are pushing boundaries. You'll hear how they’re aligning tools, platforms, and teams to unlock creativity, speed, and measurable business outcomes. 

Are you just using data to report on things? This session explores how to unlock data's potential as a powerful engine for creative inspiration.

VML's Global Lead of Creative Data, Jason Carmel, challenges you to view data not as a rearview mirror, but as a source of limitless creative fuel for your brand.

It’s time to expand the definition of Creative Technology to include Creative Data.

Key Takeaways

Where the pitfalls lurk:  

• In the complexity of creative technology.  
• In the different types of team structures involved in this kind of work - from small project teams to large multi-vendor projects. 
• In standard project processes - from pre-production to installation and support.  
• In the scoping and research process - common issues encountered. 
• In all the phases in R&D  

Guidance on avoiding the pitfalls:  

Grounded in Marshall McLuhan’s insight that “we make the tool, and the tool remakes us,” event participants are invited to reimagine their roles, not just as advertisers, but as meaning-makers, provocateurs, and cultural architects, exploring how emerging technologies are redefining not only what it means to create, but also what creative work is expected to achieve.