Product Information Management (PIM) Masterclass

The focus:

This masterclass equips you with the core principles and practical skills needed to build and manage effective product information systems. Stephan Spijkers brings real-world experience to help you understand what makes PIM systems work and where they typically fail. Exploring data modeling, attribute management, and workflow design through concrete examples. 

 

Covering:

Kristen Zaik Vazquez is a brand and creative operations professional specializing in the intersection of creativity, operational transformation, and scalable growth. With 15+ years of creative production experience across entertainment, media, advertising, and healthcare, she has built and led systems that help creative teams and organizations operate more clearly, collaboratively, and sustainably during periods of rapid change.

Session 1 - The VALUE Framework: Prioritize, Protect Capacity, Prove Impact - On-Demand

Context:

In-house creative teams lose strategic ground one unvetted request at a time. Without a structured system for deciding what deserves their attention, teams end up treating every project as equally urgent - which leads to constant firefighting, mounting burnout, and creative output that never quite connects to business goals. 

Venue

DAM Los Angeles 2027 will be held at the Sheraton Grand in Downtown LA. 

Address: 711 S Hope St, Los Angeles, CA 90017, United States

For a map please click here.

Selva is the Founder & CEO of FileSpin, a media operations platform that runs end-to-end media workflows from a single AI prompt. Informa (Cannes Lions, Black Hat, Money20/20) and XXL (sports retailer, Nordics) use FileSpin Cloud for global delivery, Teleport at the edge, and the MCP Connector with Claude and ChatGPT.

Shayla Nastasi is a librarian and digital asset specialist who thrives where creativity meets organization. As the Digital Asset Associate at Helen of Troy, she draws on ten years of experience in data and operations to support the company’s creative work. She completed her MLS at Queens College in 2021 with a focus on digital preservation and archives. Shayla lives in Queens, New York with her family, and when she’s not immersed in metadata, she’s usually out for a run or experimenting with new baking projects.