Louise will explore how brands are increasingly developing their own creative studios, moving beyond traditional external agency relationships. 

Drawing from experience at Trinny London, Louise will examine how in-house teams can adopt the agility and innovative approaches of agencies while leveraging cutting-edge technologies like AI to enhance creative production. 

With practical insights into balancing efficiency with quality and navigating the evolving landscape where brand creativity intersects with technological advancement.

In an era defined by rapid technological advancements, it's imperative for organizations to adapt and harness the power of Artificial Intelligence (AI) to drive innovation and efficiency.

We’ll delve into the intricacies of integrating AI into creative workflows, exploring how it can streamline processes, enhance outcomes, and unlock new realms of creativity.

Setting the Stage for AI: Understanding the foundational elements necessary to successfully adopt AI in-house, including cultural readiness and technology infrastructure.

In a world where creativity drives competitive edge, how do you deliver world-class creative at pace without compromising on quality - or breaking the bank? 

Join Skyscanner’s Brand Studio leads as they reveal how they’ve put creativity at the core of everything they do. 

Learn how they’ve redefined collaboration, embraced innovation, and optimised processes to create work that measurably moves the brand and business forward.