Events DAM Sydney 2025 Achieving Long-Term DAM Success – Overcoming the Challenges that can Hold Back Growth and Slow Evolution in DAM

Achieving Long-Term DAM Success – Overcoming the Challenges that can Hold Back Growth and Slow Evolution in DAM

Context:

It’s all too common for management to push for the DAM to become something that it wasn’t designed for, adding unnecessary additional complexity, growing the DAM in the wrong direction, and leaving the team bogged down in managing a DAM that wasn’t built for their real needs.

Solution:

Events DAM Sydney 2025 Creating Happy End-Users - the Art of Empowering DAM for Efficient and Smooth Workflows and Use

Creating Happy End-Users - the Art of Empowering DAM for Efficient and Smooth Workflows and Use

The challenge we face:

  • The University of Sydney implemented a DAM system, but it became apparent that it wasn’t being used to its full potential.
  • Research revealed the need to:
    • Improve workflow efficiency and security.
    • Improve searchability.

What we learned as we worked to improve the system and service:

Events Event Speaker Steven Niedzielski

Steven leads video solutions at LucidLink. With 25 years in broadcast and digital, he builds repeatable workflows that protect the magic while evolving the method—bridging editors, producers, and IT with practical ways to leverage AI, standardize process, and keep creative flow intact.

Events Event Speaker Andrea Leonard

Andrea brings over a decade of experience in asset management and collection development. Before joining MLSE, she spent 8 years overseeing the curation, development, and management of program and custom artwork for major hotel brands across North America. In addition, Andrea managed asset licensing for imagery distributed to big-box and specialty décor retailers, building expertise in aligning creative assets with brand, retail, and customer needs.

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Events Event Speaker Pov Eimaitis

Pov is a Digital Asset Manager who is passionate about making digital content easy to find, use, and share. With extensive experience in Adobe Experience Manager, he has streamlined metadata schemas, improved tagging, and enhanced searchability across large image and document libraries. He enjoys collaborating with teams, creating user guides, and running training sessions to help colleagues get the best out of the DAM. Driven by a passion for organisation and efficiency, Pov takes pride in building image libraries that unlock the true value of digital assets.

Events Event Speaker Kimberly Dumer

Kimberly joined Martha Stewart Living in 1996, as Martha Stewart’s assistant. From there, she has been a trusted cross-functional contributor and brand evangelist, with strategic and operational roles in research & consumer insights, digital asset management, and content delivery & marketing. Currently she is focused on streaming media initiatives, as well as syndicated and branded media opportunities.

Events Event Speaker Brad Pearson

Brad Pearson is the Senior Vice President of Product at Orange Logic, where he leads product strategy and innovation for the company’s enterprise content orchestration platform. For the past 15 years, he has focused on tackling the complex challenges facing global enterprises—scaling operations, expanding into international markets, and applying transformational technologies like AI to deliver measurable business outcomes.