Alyssa Dragelin is  the Associate Director of Content Strategy and Operations at Verizon Business. In her current role, she leads a team of seven dedicated to transforming the business’s holistic content supply chain. She is  responsible for building one unified process for content to flow through, designing the DAM architecture and platform UX for content to be consumed, and defining content governance practices.  

Charlie brings deep experience in sports business and brand partnerships, having co-founded Genesco Sports Enterprises after starting his career with the Dallas Cowboys. At NetX, he leads the Sports Advisory practice, working with teams, leagues and rights holders to unlock the business value of legacy content, IP and storytelling.

Artificial Intelligence (AI) is playing a critical role in reshaping how we manage, modify, and optimize digital assets. AI offers both the opportunity and the ability to improve all aspects of DAM - from the management of metadata, enhancing search and discovery processes, streamlining workflow to enhanced automation.

DAM is being transformed both as a technology and as a fundamental process within the creative and marketing operations of businesses.

Context:

Landmark College is one of only two accredited colleges in the United States designed exclusively for students who learn differently, including students with learning disabilities (such as dyslexia), attention deficit hyperactivity disorder (ADHD), autism, or executive function challenges. Thus, our online courses are designed differently. They are based on research and approaches we have used for many years on campus. 

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