Context:

For over 5 years, UNSW's DAM has conquered numerous challenges, growing to over 200,000 assets and nearly 2000 trained users.

Explore how a balance of solid foundations and flexible response to change has helped the DAM to evolve to:

· Meet the needs of a diverse organisation.

· Prepare for major developments ahead.

The challenges:

· Establishing foundational frameworks and guidelines.

Fundamental Observations:

Foundations of DAM including metadata, governance, taxonomy and information management are all capabilities which are essential ingredients, but they are only the beginning of the journey.

Many organisations have successfully implemented DAM – far fewer have evolved it into an enterprise capability.

The Challenge Now:

How to make a DAM more useful to those who don’t utilise it very often. Is AI the answer, or are there other approaches that can work just as well (or better)?

Covering:

  • Will AI solve your findability issues, or make them worse?
  • How to ensure that a DAM saves creative energy instead of expending it.
  • How to communicate powerful workflows to stakeholders.
  • Managing expectations with leadership during and after the implementation of new tools.