Choosing the right Digital Asset Management (DAM) system is a critical decision that impacts your organization’s ability to manage and deliver content effectively. This 4-part workshop presents a strategic, multi-principles approach—including design thinking, stakeholder alignment, user-centered evaluation, and long-term scalability—that guides you through the DAM selection process.

The course emphasizes practical methods to assess real user needs, foster cross-functional collaboration, and future-proof your technology investment.

Dr. Quentin Reul is a leading authority in Neuro-Symbolic AI, a published author with over 20 research publications, and an international speaker on AI strategy. Currently serving as Director of AI Strategy & Solutions at expert.ai, he empowers information professionals and enterprises with cutting-edge AI, specializing in leveraging knowledge graphs, NLP, and generative AI to unlock the full potential of data. His work focuses on elevating information into actionable insights and driving strategic decisions within information-driven organizations.

Creative Operations Sydney 2025 Social Events

Pre-Event Meetup

5 November, 17:00 – 19:30

Make the most of your time at Creative Operations Sydney 2025 by joining us for pre-event drinks at the iconic Marble Bar – one of Sydney’s most historic and atmospheric venues, tucked beneath the Hilton in the heart of the city.

DAM Sydney 2025 Social Events

Pre-Event Meetup

5 November, 17:00 – 19:30

Make the most of your time at DAM Sydney 2025 by joining us for pre-event drinks at the iconic Marble Bar – one of Sydney’s most historic and atmospheric venues, tucked beneath the Hilton in the heart of the city.

Ian is a recognised leader in creative operations and marketing with more than 30 years’ experience across agencies, creative services, and print companies in the UK and Australia. Over his career, he has become a trusted advisor on Digital Asset Management (DAM), guiding organizations through the complexities of selection, implementation, and adoption to ensure their assets deliver maximum business value.

Janna is an experienced digital asset manager with a passion for implementing organizational structures (she is, after all, a virgo), developing productive workflows, and creating robust metadata schemas that maximize end user experience. Her interest in asset management was fostered through her prior work as a cataloger, researcher, archivist, and taxonomist at institutions including the Smith College Museum of Art, Hollyhock House, the Center for Brooklyn History, the Tenement Museum, MoMA Art Library, David Zwirner, and Marquee Brands.

Dave Cramer is a Senior Product Analyst at Hachette Book Group, one of the "Big 5" trade publishers in the U.S. After teaching physics and working as a baker, he became involved in book publishing, starting with print production. He started working with ebooks in 2001, and created the first commercial EPUB files for Hachette in 2007. He was co-editor the IDPF fixed layout specification, and wrote BISG's Field Guide to Fixed Layout. He's a former member of the W3C's CSS Working Group, and helped edit specs on paged media.

Jason is the architect behind the NetX platform, recognized for building one of the industry's most robust and scalable DAM solutions. Today,  he leads innovation at the intersection of AI, automation, and user experience — guiding the company's technology roadmap and enterprise deployments.