Continue networking, sharing ideas and celebrate a great day at the official drinks reception!

High-performing creative teams often reach a tipping point, where output is strong, but the lack of structure, visibility, and alignment begins to limit both efficiency and creativity.

Wajmah Strange and Jeff Costello explain what it really takes to move from that state of controlled chaos to a more scalable, sustainable Creative Operation.

Drawing on shared experience across organizations including AOL, ABC News, and CBS/Paramount Global, this session reflects years of navigating these challenges in different environments.

What now?

Assertion

A gap is widening inside brand organizations. The C-suite is meeting vendors, seeing demos, and greenlighting AI transformation at speed - while the teams and agencies responsible for execution are often the last to know what changed. 

What is to be done?

A candid look at the knowledge gap reshaping Creative Ops: 

We are in the midst of a significant shift across organizations and technology, and how value is defined. As AI continues to scale, so do important questions about its impact on the human experience at work. At the same time, employee expectations are evolving - particularly among creative teams - toward work that supports agency, originality, and meaning.