Events Unlocking Better Creative with Story-Driven Briefing

Context

The creative brief is the most important document in any creative workflow, and the most misunderstood. 

Too often, briefs become checklists of mandatories rather than tools that inspire great work.

The result? Misaligned teams, wasted rounds of revision, and creative output that falls flat.

To celebrate the launch of this course, we're giving the first 5 people to book a 20% discount! Register and enter the code FIRST20 to receive the exclusive rate.

Events Event Speaker Jaquay Saintil

Jaquay Saintil is a Creative Director modernizing how creative organizations operate at the intersection of culture, AI, and virtual production. He's led global campaigns for American Express, Nike, Sony, and others across top-tier agencies, supported major agency-winning pitches, and co-founded Vega Studio, a creative partner to major agencies helping them modernize how they create and tell stories.

 

Events Event John Elworthy

John Elworthy is Chief of Staff at inriver with responsibilities over company strategy & execution. 

John has more than 25 years experience in software. Prior to inriver John served in various leadership positions within Danaher, where most recently he served as global commercial leader at Linx, and VP Deployment at Esko.

Events Event Speaker Daria Wallace

Daria is the DAMS Manager at the Ashmolean Museum in Oxford, where she has worked since 2019 in the Digital Collections department. She has 10 years’ experience working in digital asset management, and particularly rights management, at the Ashmolean and in commercial picture libraries. She has an MA in Social Anthropology and is interested in the role of digital for museums in balancing public access alongside custodianship of creator and source community rights. Outside of work she can be found visiting other museums, at the bouldering wall, or digging things up on her allotment.

Events Event Speaker Diane Knarr

Diane is a Philadelphia-based executive producer specializing in creative technology. She loves bringing big ideas to life, working at the intersection of storytelling and systems to turn creative digital concepts into real, meaningful experiences. Throughout her career, she’s partnered with global brands like Google, Meta, Netflix, Salesforce and more, helping teams bridge the gap between creative vision and technical execution. Her passion for connecting the dots and building collaborative momentum makes complex projects feel not just possible but energizing.

Events Speaker Beth Parker

Beth has been working in the Digital Shelf space for over ten years, supporting a variety of global consumer brands (most recently the Estée Lauder Companies, Kenvue and Pernod Ricard USA) to deliver product data transformations.