Pricing & How to Register

To celebrate the launch of this series, we're offering the first 5 people to book a 20% discount! Enter the code FIRST20 when registering to receive this exclusive rate. 

For Payment in US Dollars (Price includes access to the full recording):

Fee per person: $199

Group of 3 people from the same company: $499

The focus:

This masterclass equips you with the core principles and practical skills needed to build and manage effective product information systems. Stephan Spijkers brings real-world experience to help you understand what makes PIM systems work and where they typically fail. Exploring data modeling, attribute management, and workflow design through concrete examples. 

 

Covering:

Sam LeGassick is a multidisciplinary creative with roots in Film & TV, later leading commercial content teams delivering campaigns for the world’s biggest brands. At Maker Studios, he bridged the gap between global YouTube creators, brands and top-tier IP, eventually integrating into Disney. Now at Twitch, Sam helps brands and creators unlock real-time engagement through live streaming. Passionate about digital culture and emerging trends, he continues to drive innovation in a fast-evolving media landscape.

Daring to be Different

Audiences are becoming increasingly discerning, seeking authenticity and transparency

Our time is shaped by digital media -authentic storytelling has never been more powerful. Audiences crave content that resonates emotionally and feels real. 

Covering:

How the BBC crafts impactful, memorable stories. Applying insights from BBC.com audience data and the key tools and techniques that help content creators connect meaningfully with audiences. 

Angelina is an enrolled member of the Eastern Band of Cherokee and currently serves as the Cultural Resources Supervisor for the tribe. In her role at the Junaluska Museum, she is responsible for managing archival inventories, conducting research on Cherokee resistance, and contributing to the design development of the museum's upcoming expansion. Angelina began her academic journey at Georgia State University before pursuing a graduate program in Cherokee Studies at Western Carolina University.

Kris Lackner is a workflow strategist and digital asset wrangler at Atlassian, focused on building DAM programs that actually work in the real world. With an MLIS from the University of Washington, Kris applies librarian rigor to the messy realities of cross-functional teamwork, governance, and large-scale content operations.