Joe was once a simple library book shelver. Now, he has an MLIS, but brings the same joy at navigating taxonomy errors and mending broken things to his DAM position as asset wrangler at the Simplot company. He focuses on metadata and tactical asset management, assisting users in day-to-day navigation of the DAM and finding just the right thing at the right time. When not up to his eyeballs in recently-uploaded pictures of French fries, Joe enjoys reading, gaming with friends near and far, traveling with his wife, and wandering the storm-drenched forests of the Puget Sound.

Davide Macchi is an experienced service designer and innovation manager with hands-on expertise in orchestrating complex product-service systems across multiple sectors and international organisations. His work adopts a holistic approach to service design, extending beyond concept development and initial delivery into Operations Design, where operations are recognised as a key source of value, enhancing both internal team effectiveness and the overall customer experience.

A design leader with a focus on how people and processes shape outcomes, Sandy works across design and program management while leading Design Operations at Hollaway Studio.

Trained as an architect, his experience has instilled a deep understanding of systems and interdependencies. While this foundation was shaped through work exploring user experience in the built environment, it now extends to how teams design together and how strong design practice supports business goals.

Sam LeGassick is a multidisciplinary creative with roots in Film & TV, later leading commercial content teams delivering campaigns for the world’s biggest brands. At Maker Studios, he bridged the gap between global YouTube creators, brands and top-tier IP, eventually integrating into Disney. Now at Twitch, Sam helps brands and creators unlock real-time engagement through live streaming. Passionate about digital culture and emerging trends, he continues to drive innovation in a fast-evolving media landscape.