Fact:

DAM is increasingly expected to connect across PIM, CMS, workflow, MarTech, rights, analytics, and AI tools. 

Different opinions:

The interesting debate is not just what integrations do you have but how organizations scale an ecosystem without creating another layer of complexity.

Covering:

How to maximize DAM value, through:

With Audience Participation and Take the Mic 🎤 

Format:

A little different. Instead of spending time talking to you, we're going to talk with you. This is a facilitated industry pulse-check. Through live polling and ‘Take the Mic 🎤’ moments, we will use the room to surface what is happening across DAM, content, creative operations, and digital teams right now. 

AI has moved beyond pilots, and DAM teams are feeling it:

Context:

Just been tasked to manage a DAM with no governance documentation, no contact list, and zero onboarding? Where do you go from here?

Lessons learned:

Practical steps on how to get started managing a DAM - a 90-day action plan to: