Roseanne is a creative technology leader with 15 years spanning the full content lifecycle - from production to editorial business to enterprise DAM strategy.
At the Estée Lauder Companies in New York, she leads global DAM operations within the Tech, Data & Analytics organization, driving AI-ready content infrastructure and generative AI enablement across a portfolio of iconic beauty brands. Prior to her current role, she built creative effectiveness frameworks across 15+ ELC brands in the Asia Pacific region.