As AI becomes embedded across content operations and begins making more autonomous decisions, Digital Asset Management platforms are evolving beyond automation toward agentic models, where AI systems can act independently within defined guardrails.

In an agentic DAM environment, AI agents do more than assist. They monitor content quality, enrich and normalize metadata, manage asset lifecycles, and proactively surface opportunities for reuse and optimization. The result is not just efficiency, but greater consistency, trust, and control at scale.

Michelle Cortese is an XR designer, educator and author. She splits her professional time between Metaverse design leadership at Meta Reality Labs and teaching VR design at NYU. Her work explores immersive interaction systems; the ethical implications of embodied technology on end users; and the transmutation of human expression across new technologies and formats.

 

Michelle has authored AR and VR design research published via Bloomsbury, Meta, IEEE, OneZero, MIT's Immerse Journal and more; she has also exhibited work at CES, Tribeca Film Festival, SXSW, and Sundance.

Pam leads the Collections Management Team which is responsible for collections data at the V&A and manages the Collections Management System and DAMS. Pam trained as an archaeologist and worked on excavations in the UK and France before moving into the museum sector with a focus on collections management.

As the Collections Systems Lead, Zoë manages the V&A’s collections management system (CMS), digital asset management system (DAMS), and the asset tracking solution (ProCloud) and ensures information about the collections is accessible to both staff and the public. She also leads on work to address outdated content and language in the museum’s collections.

Attendees Include...

AEG, Amazon, Amazon MGM Studios, Arthrex, Boeing, Boston Scientific, Come & See Foundation.org, Dell Technologies, DPR Construction, Dropout, Enterprise Knowledge, Fidelity International Canada, FOX Entertainment Studios, Google, Haworth, JetZero, Lawrence Heritage Consulting, Lockheed Martin, Los Angeles County Museum of Art, Lucasfilm, lululemon, NBCUniversal, Nebraska Public Media, Oakland Museum of California, Old Navy, Paroo, Paramount Global, People, Philadelphia Eagles, Real Story Group, Relevant Ventures, Sartorius, SHOWTIME/MTV Ente

Michelle Huynh is Executive Vice President, Studio Content Operations for FOX Entertainment Studios. In this role, she oversees all content operations and technology enablement throughout the production lifecycle, from development to distribution. Huynh’s purview spans the studio’s full creative portfolio, including its in-house scripted and unscripted units, award-winning animation house Bento Box Entertainment, Studio Ramsay Global in partnership with celebrated chef Gordon Ramsay, independent film label Tideline, and entertainment platform TMZ.

Andy Didyk is a seasoned executive and strategist with deep experience guiding B2B manufacturers, brands, and commerce organizations through digital transformation and omnichannel growth. With a career focused on helping teams unlock measurable outcomes from product information, content, and commerce strategy, Andy brings a blend of practical insight and forward-looking perspective to the challenges of scaling product experience in an AI-driven world.