Strong governance is the backbone of effective digital shelf execution — but it only delivers value when it enables speed, consistency, and measurable impact. Beth explores how governed product data can unlock growth, streamline collaboration, and drive better customer experiences across channels.

Structured product data is the foundation — but in an AI-driven world, it's not the differentiator. Alexandru sets out what it takes to activate product data as a genuine growth driver.

PIM is no longer a back-office system — it's becoming critical growth infrastructure. Tom explores what's driving that shift and what manufacturers must do to keep pace.