Events DAM 101 Masterclass course summary

Session 1 - The Future of DAM: Navigating AI, Trust, and the Next Generation of Content

Thursday February 11, 2027
8AM PST / 11AM EST / 4PM GMT / 5PM CET

Digital Asset Management is entering a defining moment.

AI is transforming how content is created, discovered, governed, adapted, and delivered. As platforms evolve rapidly, DAM professionals must make strategic decisions before the technology landscape has settled.

But adding AI to a DAM does not make an organization AI-ready.

Events Event Speaker Donna Slattery

Donna is the Digital Asset Officer at the Australian National Maritime Museum, where she manages the museum’s digital asset management system and practices. Her work spans metadata, rights management, consent, governance and staff adoption, with a focus on creating practical and sustainable processes that make digital assets easier to find, manage and reuse responsibly.

Events Event Speaker Jeff Mixter

Jeff Mixter is the Director of Global Metadata and Innovation at OCLC, a global nonprofit that builds the shared data infrastructure behind the world's libraries. He works to build and maintain WorldCat, the world's largest database of bibliographic metadata — hundreds of millions of interlinked descriptions of books, articles, and other works, relied on by more than 10,000 libraries worldwide. He also leads the development of OCLC's knowledge graph, turning decades of library description into linked entity data that powers new discovery products and services.

Events Creative Tech London 2027 Venue

Venue

Creative Tech London is getting a new setting for 2027!

For 2027, we’re moving to TOGETHER at 88 Wood Street. A bold new space in the heart of the City of London, designed around the way people actually connect, collaborate and create. New venue. Fresh energy. Same brilliant community.

Creative Operations Summit London 2027 will be held at TOGETHER 88 Wood Street, EC2V 7QR

Address: 88 Wood St, Barbican, London EC2V 7QR