Stijn Verest is the CEO and co-founder of Digital Herd, a consultancy and product company specialized in Digital Asset Management (DAM) ecosystems, integrations and workflow optimization. Through partnerships with platforms such as Sitecore Content Hub, Orange Logic and CHILI Publish, Digital Herd helps organizations extend the value of their DAM environments through tailored services, integrations and supporting products.

Zara Ballantyne-Grove is the Global Senior Lead for Production at Just Eat Takeaway.com, where she oversees global production of photography and motion assets. With over 20 years of experience, Zara has navigated the complexities of high-volume content creation and has first-hand experience with a vast array of content management solutions. From hands-on agency operations to scaling global creative assets, Zara brings a wealth of practical expertise on how to optimise workflows and effectively leverage DAMs.

Via Tendon is a leader with over 13 years experience across global agencies and in-house brands, working with Bupa, ANZ, Disney, Lenovo and Dentsu. A B&T 30 Under 30 recipient, she is known for building high-performing teams through compassionate, strategic, and inclusive leadership.

 

Aaron is a transformative operations leader with over two decades of experience in leading innovation, strategy and operations programs for some of Australia's most recognised businesses.

Currently serving as Director of Global Marketing Operations and Strategic Programs at Foxtel/DAZN, Aaron leads the planning and execution of programs that drive innovation and operational efficiency while maintaining high-quality output across and creative and marketing functions.

Session 1: The Problem with Traditional Technology Selections

Traditional approaches to selecting technology often led to misaligned tools, wasted resources, and low adoption rates. In this session, we’ll explore common pitfalls—such as vendor-driven decisions, siloed planning, and failure to understand end-user needs.
Learn why these approaches fall short and what’s at stake if we don’t adopt better methods.


Session 2: Empathize: Understanding Your Users and Stakeholders

A Strategic Framework for Selecting the Right DAM

Choosing the right Digital Asset Management (DAM) system is a critical decision that impacts your organization’s ability to manage and deliver content effectively. This 4-part workshop presents a strategic, multi-principles approach—including design thinking, stakeholder alignment, user-centered evaluation, and long-term scalability—that guides you through the DAM selection process.

George is Chief Revenue Officer and board member for Overcast HQ Ltd. He is responsible for all go-to-market activities in the company, including marketing, sales operations and product management. He has worked with Overcast HQ for nearly 4 years and has seen Annual Recurring Revenue growth of over 60%. George is also Chair of Snicket Labs, and a consultant specialising in digital media and technology adoption and has extensive business turnaround experience.

As Orange Logic’s first AI Solutions Architect, Grant leads the expansion of AI use cases across the platform, helping organizations unlock the full potential of their DAM and MAM systems through agentic AI - applied in a way that is powerful, practical, and responsible.