The new reality:

AI has made competent content cheap and abundant. When everyone has access to the same models, the differentiator shifts to what the models cannot copy: your assets, your metadata, your rights, your performance history. The evidence layer.

DAM has quietly become one of the most strategic and defensible assets in the AI era.

The implications:

As Senior Manager of 3D Production at City Home, I lead our team in developing best practices to streamline 3D asset creation and optimize our DAM for asset usage. Outside of work, I volunteer with local cat rescues—nothing beats caring for cats and reading some books.

Alex helps teams work better together by connecting people, processes, and technology. His work focuses on digital asset management, creative operations, and AI enablement, helping organizations build more connected and scalable ways of working. He is passionate about simplifying complexity and creating systems that make collaboration easier.