Events Event Speaker Sofia Morales

Sofía is a Global Product Owner at Mars Petcare, leading Marketing Resource Management (MRM) workflows to drive adoption, efficiency, and scalable content operations across markets and teams. She focuses on enabling marketing organizations to work smarter, faster and more collaboratively through streamlined processes and data‑driven product decisions. 

Events Masterclass in Creative Operations – Series 2

Elevate your approach to Creative Operations with this new online masterclass series. 

Designed for experienced practitioners and leaders, this programme explores how Creative Operations functions at a strategic level, how it can be effectively implemented, and how to strengthen it as a true driver of business value.

Industry experts share honest, real-world insight drawn from hands-on experience. Grounded in the core pillars of Creative Operations, people, process, and technology, each session focuses on practical application, helping you turn strategy into action.

Events Event Speaker Brian Murphy

Brian Murphy is the GM for the Americas at Bannerflow, where he leads the company’s growth strategy across North America. He oversees sales, partnerships, customer success and go-to-market execution, focused on helping brands transform how they create, scale, and optimize digital advertising through creative automation, AI, and data-driven workflows. Under his leadership, Bannerflow is positioning creative as a core performance driver, enabling teams to launch campaigns faster, reduce production costs, and improve results across channels.