Events On Demand Content A Strategic Framework for Selecting the Right DAM Course Summary

Session 1: The Problem with Traditional Technology Selections

Traditional approaches to selecting technology often led to misaligned tools, wasted resources, and low adoption rates. In this session, we’ll explore common pitfalls—such as vendor-driven decisions, siloed planning, and failure to understand end-user needs.
Learn why these approaches fall short and what’s at stake if we don’t adopt better methods.

Session 2: Empathize: Understanding Your Users and Stakeholders

Events On Demand Content A Strategic Framework for Selecting the Right DAM

A Strategic Framework for Selecting the Right DAM

Choosing the right Digital Asset Management (DAM) system is a critical decision that impacts your organization’s ability to manage and deliver content effectively. This 4-part workshop presents a strategic, multi-principles approach—including design thinking, stakeholder alignment, user-centered evaluation, and long-term scalability—that guides you through the DAM selection process.

Events Event Speaker George Kilpatrick

George is Chief Revenue Officer and board member for Overcast HQ Ltd. He is responsible for all go-to-market activities in the company, including marketing, sales operations and product management. He has worked with Overcast HQ for nearly 4 years and has seen Annual Recurring Revenue growth of over 60%. George is also Chair of Snicket Labs, and a consultant specialising in digital media and technology adoption and has extensive business turnaround experience.

Events Webinar Speaker Grant Hofmann

As Orange Logic’s first AI Solutions Architect, Grant leads the expansion of AI use cases across the platform, helping organizations unlock the full potential of their DAM and MAM systems through agentic AI - applied in a way that is powerful, practical, and responsible.

Events Event Speaker Sally Barton

Sally leads Marketing Growth Strategy for Mondelez International in the US, focused on embedding the company’s ambitious growth agenda and building the capabilities required for the fast-evolving future of marketing.

A UK native, she has built an international career across a range of senior marketing roles, leading iconic global brands including Finish, Cadbury, Halls, OREO, and Triscuit. Her work sits at the intersection of brand, performance, and organizational transformation, with a track record of turning strategy into sustained commercial impact.

Events Event Speaker Dezirae Androga

Dezirae Androga is the Global DAM Administrator of Brady Media Library at Brady Corporation, where she guides a network of 130+ admins across six continents to ensure security, access, functionality and governance standards are met for the 350,000+ assets within the DAM. Dezirae is a certified Librarian who thrives on turning information chaos into intuitive digital ecosystems. She bridges the gap between DAM complexities and user success by spearheading global onboarding programs, metadata audits, and the implementation of automation and AI workflows.

Events Event Speaker Sandra Hundacker

Sandra Hundacker leads the creative team in the Book Department at Rick Steves’ Europe, helping shape the company’s guidebooks and other book-related publications.

With a background in publishing, design, content systems, and digital production, Sandra has spent more than three decades building thoughtful, practical workflows that support creative work. Over the past 13 years at Rick Steves’ Europe, she has focused on improving how teams work together, connecting people, processes, and content in ways that are clear, collaborative, and sustainable.

Events Event Speaker Orin Dubrow

Orin is the Creative Operations and Production Specialist at Rick Steves’ Europe. His role uniquely blends DAM admin, contributor, and consumer duties with asset creation and design. From photo editing and cartography to digital rights management, Orin is involved in the entire graphic production process for Rick Steves’ bestselling guidebook series. He helped lead the selection and implementation of the company’s first cloud-based DAM system, developing workflows across departments, streamlining processes, and ensuring smooth integration.