What Drives Extraordinary Work

Why?

In today’s creative industry, teams have more tools and technology and manage greater complexity than ever before. Yet extraordinary work remains rare, even among talented teams.

Together, let’s explore ‘why?’ 

What truly drives brilliant execution, and why frameworks, tools, and processes alone cannot ‘create’.

Answers

Five Things I’ve Learned about Building an In-House Agency that Works with External Clients

Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand. 

With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.

AI experimentation is everywhere in Creative Ops, but much of it is happening in the wrong place, meaning operational impact can be minimum if at all. 

Often teams are using standalone tools and agents to speed up individual tasks, writing copy, generating assets and more. But while individuals get faster, the system doesn’t.  And in some cases, making individuals faster leads to even more bottlenecks.   

Fact

After years of AI hype, marketing leaders are now focused on what's real: practical, large-scale application.

Consequence

This pivot presents a new operational reality that forces us to rethink everything from strategy to workflow.

Response

Optional pre-conference breakfast workshop: a hands-on session before the main program begins.

Selling Process to Skeptical Stakeholders 

Change Management for Creative Ops

Designing better processes is the (relatively) easy part. Getting stakeholders to adopt them is where most initiatives fail.