A practical guide for CreativeOps, DesignOps, ProductOps, PhotoOps, and DAM leaders

 

Context

AI is rapidly being embedded across creative, content, and product operations - from asset generation and automated tagging to workflow orchestration, personalisation, and performance measurement.

For organisations serving EU customers, this shift now intersects with a major regulatory milestone: the EU AI Act.

We’re ending this year’s Creative Ops Summit by leaning fully into the theme: Daring to be Different.

For the final 30 minutes, lead chairs Nicky and Dan will reflect on the key ideas, patterns, and provocations from their stages; the insights that stayed with them, and the questions still worth wrestling with.

From there, the conversation opens up.

Creativity, Culture & Bias in the Age of AI

Context

  • As AI becomes embedded in everyday creative workflows, questions of representation are no longer abstract; they’re operational
  • From the data that trains our tools to the outputs we ship at scale, AI is shaping whose voices, faces, and stories are seen and amplified - or erased

In the spirit of “Daring to be Different”, the panel challenges teams to go beyond default norms

Creating Accessible & Disability Inclusive Productions

How authentic collaboration with Disabled talent can transform the way agencies and brands create.  

The creative and commercial power of accessibility in production is unpacked to show how inclusive processes lead to richer storytelling, innovative ideas and stronger audience connections. 

The tangible benefits of inclusive casting, access coordination and community engagement: