Five Things I’ve Learned about Building an In-House Agency that Works with External Clients

Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand.

With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.

Tim Rodgers is the Founder of Ace Workflow, a systems and automation consultancy transforming how modern teams operate. He developed the Minimize Manual™ method. A four-step framework used by organizations like Disney, Google, MasterClass, and Bessemer Venture Partners to streamline operations, reduce manual work, and unlock up to 50% faster execution. 

Creative and production agencies today face major challenges managing digital assets across a growing number of client systems. High-resolution images and creative files (like Adobe InDesign and Photoshop) must often be downloaded and stored locally, consuming time, bandwidth, and enormous amounts of storage. The result? A fragmented workflow where files are duplicated across local machines, collaboration suffers, and the "single source of truth" promised by DAM systems is lost.

Alexander Rea has spent the last 25 years chasing the cutting edge of innovative creative strategy. His unique ability to blend the idea with emerging tech propelled him into leadership roles at top advertising agencies and production companies. He’s put Fortune 500 companies into video games, sold cars using VR, made a music video with Post Malone and Pokémon, and sent kids to Mars in a school bus that's now in the Smithsonian museum.

Tim co-founded the digital agency Reactive in 1997, and after 18 years it grew to be one of the largest privately owned digital agencies in Australia and was acquired by Accenture Interactive. After the acquisition Tim worked as a Managing Director at Accenture Interactive for 3 years, and then started an online automotive startup called Summon. In early 2023 Tim co-founded Time Under Tension, an agency focused 100% on generative AI, who are helping brands and businesses to understand the potential of this new fast changing technology.

Pre-Event Tutorials

Further your Digital Asset Management education with our exclusive Pre-Event Tutorials with world-leading DAM experts Lisa Grimm and Nik Honeysett. Places are limited so we recommend booking soon to avoid disappointment!

  • All sessions are held online

Pricing: $99 per tutorial

(If you have already booked your place for the event, you can upgrade your ticket to include the Pre-Event Tutorials by selecting 'Modify Registration').

Mike Kevan is a creative leader, narrative strategist, and probably the only Head of Design in the Southern Hemisphere who named his son after Columbo.

Currently leading Spark NZ’s in-house design function, Mike has quietly built a team that saves the business millions each year—not by shouting louder, but by telling better stories. His work lives at the intersection of soft skills and hard realities: empathy, influence, organisational politics, and the emotional labour of leadership.