Context:
Every organization has invisible systems; spreadsheets, shadow databases, and informal processes that shape how work really gets done. Before any transformation can succeed, these ghosts must be uncovered and the implications of their presence understood. 

Thus the need for Quantum Business Archaeology, a structured discovery method for identifying the unseen systems that can quietly derail DAM initiatives. 

The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest DAM solutions.

DAM vendors will present a series of short, focused demos showing how their systems address specific business use cases and attendees will help crown the "DAM LA 2026 Tastiest DAM Demo".

Expert judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top?

In the high-stakes world of theatrical releases, nothing goes public until it is cleared, controlled, and exactly right. In this fireside chat, Lionsgate’s Jacob Robinson shares how the studio replaced multiple legacy DAMs and siloed tools with a centralized platform that provides internal teams and external partners with secure access to final, approved marketing assets, including trailers, artwork, and promotional materials.

Context:

Content has been a perennial marketing albatross. Now, faced with ever more pressure to deliver personalized experiences but aided by access to state-of-the-art technology to help make it happen, marketers must completely rethink this core marketing asset.

Static content is poised to be overtaken by an evolved and energized version.

Covering:

Start your day with a bite to eat and a chance to visit the exhibition.