Sofía is a Global Product Owner at Mars Petcare, leading Marketing Resource Management (MRM) workflows to drive adoption, efficiency, and scalable content operations across markets and teams. She focuses on enabling marketing organizations to work smarter, faster and more collaboratively through streamlined processes and data‑driven product decisions. 

Elevate your approach to Creative Operations with this new online masterclass series. 

Designed for experienced practitioners and leaders, this programme explores how Creative Operations functions at a strategic level, how it can be effectively implemented, and how to strengthen it as a true driver of business value.

Industry experts share honest, real-world insight drawn from hands-on experience. Grounded in the core pillars of Creative Operations, people, process, and technology, each session focuses on practical application, helping you turn strategy into action.