Ash leads a cross-functional campaign and creative team at JB Hi-Fi, overseeing digital campaign delivery and creative operations across key customer channels. With many years of creative operations leadership experience across both agency and in-house environments, he specialises in marketing workflow optimisation and AI-enabled transformation. Ash is passionate about designing scalable processes that improve collaboration, increase efficiency and drive stronger commercial outcomes.

Aaron leads digital asset management strategy with a focus on archiving, metadata tagging and process implementation. With 10+ years of experience across DAM, creative operations and content management, he is recognized for driving operational improvements and building the cross-functional relationships that make those systems last. 

Lariana Cordero is a Creative Operations professional at Universal Music Group, where she works across video production, workflow design, and AI adoption initiatives within the creative organization. Over the past year, she has worked closely with creative leadership to research workflows, explore opportunities for AI adoption, and contribute to a practical, human-centered approach to integrating AI into creative operations.