Context: 

• Creative excellence and operational efficiency must go hand in hand.  
• Enterprise organisations are under increasing pressure to make the most of their investments in technology.  

The panel:  

(A conversation by Creative Technologists for Creative Technologists)

Creative technologists from diverse disciplines come together to decode their unique approaches, explore exciting projects, and the future of creative tech in three 10-minute lightning sessions.  

Experimenting with Generative AI in Gaming Environments - How to create richer interactions and unlock new forms of player creativity 

“Immersive” has been the defining description of post-lockdown experiential entertainment. But what do we really mean by “immersive” and what is this generational change in audience expectation that creative teams are trying to meet? 

An exploration of some of the key tenets of immersion, the technologies that are driving them and how to make sure the tech ‘tail’ doesn’t wag the experience ‘dog’. 

Covering: 

Fact: Generative AI is revolutionising virtual production, offering new levels of speed, flexibility, and creative possibility. 

Response: 

Master: