In this session, we’ll demonstrate how to manage your marketing communications more efficiently.

Using a real-world scenario, we’ll walk through the process of selecting images, creating marketing materials, and promoting an event—all within your DAM—without the need to switch between multiple systems or download assets locally.

With your DAM accessible directly from your desktop and easy access to your metadata, you and your team can work more efficiently, freeing you to be more creative.  

The challenge we face:

• The University of Sydney implemented a DAM system, but it became apparent that it wasn’t being used to its full potential.
• Research revealed the need to:
  • Improve workflow efficiency and security.
  • Improve searchability.

What we learned as we worked to improve the system and service:

The Merits of Harnessing the Power of Metadata

Covering: 

• How to enrich the user journey with key identifiers across systems.
• Why metadata should be integral to the tagging process and not as an afterthought.
• Best practice on metadata for photography assets.
• Enriching the user journey.
• Improving workflows and creating a seamless metadata experience between user platforms.

How do you create a digital system that respects artists’ rights while making it simple for customers to licence high-quality images?

In this case study, Copyright Agency shares the journey of designing and launching its Visual Arts Image Bank and Licensing portal. The platform provides a streamlined solution for visual artists to showcase and monetise their work, while offering customers an intuitive way to search, select and purchase licences for commercial or educational use.

Refresh over coffee. Share experiences.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your DAM community.

Exhibition - your chance to check out the live demos, to contrast and compare. Talk to those who have the solution you might need.

Thousands of assets. Multiple brands. No metadata, schema or structure - that was the starting point for Sanitarium, a leading global health food company, as it:

• Set out to unify its creative ecosystem.
  and
• Build a scalable DAM platform from the ground up.

Covering:

Context:

Whilst a DAM supports structuring assets and metadata to ensure findability and reuse of master visual, audio and movable content, it is often disconnected from other day to day operational business tools used across an organisation. However, it is both expected and required that modern customer and employee experiences have rich content - content in which text and data to support the delivery of information in formats that suit each state of engagement.

So, what is to be done?

An in-depth presentation of the strategies and systems driving one of Australia’s most ambitious digitisation projects.

A comprehensive overview of POWERHOUSE's: 

• Photographic methodologies.
• Imaging equipment.
• Visual standards.

Exploring: 

• The development and application of POWERHOUSE’s style guide.
• The integration of digital asset management systems.
• The end-to-end workflows that support the digitisation of over 360,000 collection objects. 

Delivering: