In a world where every new tool is hailed as “transformative,” Creative Technology faces a unique challenge: how do we define a discipline that sits at the intersection of imagination, engineering, and cultural relevance, without being drowned out by hype?
This panel brings together leading Creative Technologists who are actively shaping the field. Instead of debating what Creative Tech could be, the session focuses on how we communicate what Creative Tech is, why narrative clarity matters, and how a confident, credible identity strengthens the discipline.
The conversation will explore:
- The need for a shared, outward-facing definition
- How clarity influences credibility with clients, collaborators, and leadership
- Whether a cohesive Creative Tech community exists, and what it should stand for
- How practitioners can own their story and articulate real value over novelty
- How to distinguish meaningful innovation from hype in a buzz-fuelled landscape
Looking ahead, the panel will examine how the role is evolving:
- Is the Creative Technologist of tomorrow the same as today?
- What skills, principles, and responsibilities will matter most?
- Who gets to shape that evolution?
Leave with practical language, clearer frameworks, and a stronger sense of how to present Creative Tech with confidence, coherence, and credibility, while helping the field rise above the noise of hype and define its future together.