In today’s competitive landscape, creative excellence and operational efficiency aren’t optional, they’re expected. As enterprises invest heavily in creative technologies, the pressure is on to prove impact, streamline workflows, and deliver results at scale. 

What to Expect: 
This panel brings together creative tech leaders who are pushing boundaries. You'll hear how they’re aligning tools, platforms, and teams to unlock creativity, speed, and measurable business outcomes. 

Are you just using data to report on things? This session explores how to unlock data's potential as a powerful engine for creative inspiration.

VML's Global Lead of Creative Data, Jason Carmel, challenges you to view data not as a rearview mirror, but as a source of limitless creative fuel for your brand.

It’s time to expand the definition of Creative Technology to include Creative Data.

Key Takeaways

Where the pitfalls lurk:  

• In the complexity of creative technology.  
• In the different types of team structures involved in this kind of work - from small project teams to large multi-vendor projects. 
• In standard project processes - from pre-production to installation and support.  
• In the scoping and research process - common issues encountered. 
• In all the phases in R&D  

Guidance on avoiding the pitfalls:  

Grounded in Marshall McLuhan’s insight that “we make the tool, and the tool remakes us,” event participants are invited to reimagine their roles, not just as advertisers, but as meaning-makers, provocateurs, and cultural architects, exploring how emerging technologies are redefining not only what it means to create, but also what creative work is expected to achieve.