In the high-stakes world of theatrical releases, nothing goes public until it is cleared, controlled, and exactly right. In this fireside chat, Lionsgate’s Jacob Robinson shares how the studio replaced multiple legacy DAMs and siloed tools with a centralized platform that provides internal teams and external partners with secure access to final, approved marketing assets, including trailers, artwork, and promotional materials.
Robinson will cover the challenges that prompted the team to make a change, how Lionsgate approached vendor selection, and why in a world of constantly changing expectations, they prioritized a partner they felt could stay ahead of whatever comes next.
Topics Covered:
- What led Lionsgate to consolidate DAM platforms
- Lessons learned in selecting the right partner
- How they manage security, permissions, and global content control
- Future-readiness: building a DAM foundation that scales