AI experimentation is everywhere in Creative Ops, but much of it is happening in the wrong place, meaning operational impact can be minimum if at all. 

Often teams are using standalone tools and agents to speed up individual tasks, writing copy, generating assets and more. But while individuals get faster, the system doesn’t.  And in some cases, making individuals faster leads to even more bottlenecks.   

Optional pre-conference breakfast workshop: a hands-on session before the main program begins.

Selling Process to Skeptical Stakeholders 

Change Management for Creative Ops

Designing better processes is the (relatively) easy part. Getting stakeholders to adopt them is where most initiatives fail. 

Heidi Hudson is the Curator of Photographic Collections at The Royal Kennel Club, where she oversees one of the most significant archives of canine imagery in the world. She holds a Master’s degree in the History of Art with Photography from Birkbeck, University of London, and is recognised as a specialist in both 19th-century and contemporary dog art and photography.

Kat Budzien has built her career around a simple idea: great creative doesn’t happen by accident - it requires the right foundation. As Senior Director of Creative and Operations at The Studio within Post Consumer Brands, she leads the teams and systems that enable high-quality creative work by driving collaboration across teams to get to better outcomes.

Chelsea McLemore is a product design leader with 20 years of experience, who leads multidisciplinary teams through the intersection of media and technology. In her early career, she leveraged her combined background in design and strategy to lead UX on major launches for Walmart, Samsung, Verizon, and MARVEL Entertainment. These days she specializes in media experiences and fan engagement for companies like Disney, YouTube and now Twitch.