Life Sciences HST Pharmaceutical Marketing 2025 Course Summary

Course Summary

  1. Pharmaceutical Marketing (Course Overview)
    Neal Wolff – Eclipse Life Sciences
     
  2. Positioning and branding in pharmaceuticals
    Richard D. Czerniawski – Brand Development Network International
     
  3. Effective promotion and advertising in pharmaceutical marketing
    Francesco Lucarelli – CCO, Boundless Life Sciences Group
     
  4. Digital marketing in pharmaceuticals
    Liz Presson – Founder & CEO, Pursuit

Life Sciences HST Pharmaceutical Marketing 2025

This engaging and insightful course delivered by leading voices in pharmaceutical marketing explores the strategies, challenges, and innovations shaping the industry. The course covers both foundational strategies, including branding and positioning, as well as innovative approaches in digital and patient-centric marketing. The sessions include the important components shaping the pharmaceutical marketing landscape.