The panel discusses how Generative AI and DAM are evolving and the implications for:

• The content supply chain and the growing complexity of that supply chain.
• Where the assets come from and go to.
• What other systems of record are required along the way.

Covering the latest trends and the challenges facing organizations, including:

New world: when AI is the buyer:

• When AI agents do the shopping, who still needs a product page?
• The Invisible Storefront: Rethinking DAM When the Buyer is an API.

Covering:

Covering:

The many parts of pre-implementation processes that aim to answer the question, "How do I get started?" including:

• Discovery.
• DAMS selection.
• Testing and outreach.
• Setting up guiding principles.
• Establishing processes and workflows.
• Identifying gaps in policy.

Context:

Two years ago: the SharkNinja DAM was functional but underutilized: 52,000 assets, 527 users, and a platform without a real program built around it.

What we did: a deliberate relaunch built around taxonomy, governance, training, and integrations.

The result: 261,000 assets, 2,800 global users, monthly logins up 16x, and downloads up 22x. Growth driven by program design, not the tool itself.

Context:

Everyone is talking about AI agents, but what does an "agentic experience" actually look like inside a Fortune 50 content supply chain?

Three creative technology leaders will demystify the buzzwords and explore how AI is fundamentally rewiring the way we store, build, and deploy content.

Covering: the critical shift from treating DAM as a static storage facility to transforming it into a proactive ecosystem.

Including:

Reimagining Digital Experiences in 2026 and Beyond: The Art of the Possible

The journey to here:

DAM used to be about managing assets. Then the focus shifted to orchestrating experiences.

What’s happening now:

As exploding channels and AI surfacing put more power into consumers’ hands (and less into marketers’), everything is moving yet again.

The opportunities:

Start your day with a bite to eat and a chance to visit the exhibition.