Events Event Speaker Sean David

Sean is the Production Lead at Ampersand, Church & Dwight's in-house creative agency, where he oversees branded content production for brands including Hero Cosmetics and Arm & Hammer. With over fifteen years of experience in branded content, commercials, and film, Sean brings a production operations perspective to the rights and compliance questions that have become increasingly complex in the AI era.

Events Creative Operations Australia 2026 The Collaborative Outlier

Challenging the traditional "us vs. them" mindset

Context

  • The industry narrative has pitted external production agencies against rising in-house teams in a zero-sum turf war
  • At a time when demand for personalised, high-volume content is insatiable, true innovation lies in breaking down divisions

Reset

Events Creative Operations Australia 2026 The Content Is Cheap Now: Rebuilding Creative Ops for the Age of Infinite Assets

Generative AI has quietly inverted the economics of creative work. Producing an asset is now nearly free, which means the bottleneck has moved downstream to everything that happens after creation: reviewing, approving, versioning, localising, tracking rights, and simply finding the right file six months later. Australian and APAC creative teams are discovering that ten times the output creates ten times the chaos, and that traditional ops models built for scarcity buckle under abundance.