Events Event Speaker Kate Lightfoot

Kate Lightfoot is a commercially-savvy creative lead with 20+ years of experience building high-performing, happy teams in ad agencies and in-house brand studios. As Creative Lead at Belong Mobile, she balances the satisfaction of cracking and crafting big ideas with the reality of meeting tight deadlines. Equal parts brand nerd, team coach, and straight-shooting problem solver, Kate’s obsessed with putting processes in place to help creatives do their best work.

Events Event Speaker Trent Henderson

Trent Henderson is an accomplished senior leader, currently heading the in-house creative and production operation at TAFE NSW. With over 25 years’ experience in creative services operations across the public and private sectors, he brings a deep understanding of brand, communications, and the systems that enable creative teams to thrive.

Events Webinar Speaker Amy Rudersdorf

Amy Rudersdorf is Director of Consulting Operations at AVP and brings over 20 years of experience guiding organizations through the selection and implementation of Digital Asset Management (DAM) systems. She has worked with clients to align DAM solutions with strategic goals and user needs. At AVP, Amy has led DAM initiatives for global apparel brands, healthcare organizations such as Endeavor Health, and major cultural institutions including the Denver Museum of Nature and Science and the JFK Library.

Events Creative Operations Summit Los Angeles 2025 From Brief to Breakthrough

From Brief to Breakthrough

Unlocking Better Creative with Story-Driven Briefing

Tired of briefs that feel more like checklists than creative springboards? You’re not alone. In the rush to keep pace, the true power of a well-crafted brief often gets lost, and with it, the chance to inspire great work.

Brand and strategy consultant Mary Czarnecki believes it doesn’t have to be that way. Her approach? Treat the brief not as a form to fill out, but as a story to tell.

Events Creative Operations Summit Los Angeles 2025 AI for the Rest of Us

AI for the Rest of Us

Breaking Down Barriers in the Creative Process at Coinbase

At Coinbase, the Creative Operations team has rewritten how in-house creative campaigns are imagined and delivered, especially in the age of AI. 

For their latest major US and UK campaigns, Patrick Marzullo reveals how AI served as a silent accelerator during the pre-production phase. But human craft, culture-building, and hands-on production made the final work impossible to ignore. 

Events Creative Ops Tech Play Off 2025: Battle for the Tech Trophy

Get Ready for this year’s Ultimate Tech Playoff!  

Four champions of Creative Ops are stepping onto the field, and YOU get to crown the winner.

Join the global Creative Ops community and log in for 4 action-packed, 8-minute demos as top tech vendors go head-to-head, showcasing why their tool deserves a place in your 2025 tech stack.

Fast-paced. Insightful. Competitive.
These demos aren’t just show-and-tell; they’re a battle for your vote.

Will your current favorite defend its crown?
Or will an underdog steal the spotlight and take the title?

Events DAM LA 2026 Explore LA

Explore LA

The Henry Stewart DAM Team’s Guide to LA

It's not all work and no play...whilst you're in town why not try out some of our recommendations below:

Make the Most of Your Trip to DAM LA 2026

While you're here for the event at the Sheraton Grand Los Angeles, take time to explore downtown’s vibrant mix of food, culture, and hidden discoveries, right near the hotel.

Events Creative Operations Summit Los Angeles 2025 Going Full Circle

Going Full Circle

Five Things I’ve Learned about Building an In-House Agency that Works with External Clients

Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand. 

With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.

Events Creative Operations Summit Los Angeles 2025 Built to Last

Built to Last

What the Grateful Dead Can Teach Us About Creative Operations
(It’s There but Not Intrusive)

Observations:

At first glance, the Grateful Dead and Creative Operations might seem like strangers. But the band built one of the most resilient, adaptive, creative ecosystems in modern history. They mastered the art of creating ‘Freedom Within Frameworks’.