Context:

• As organizations scale AI initiatives, expand omnichannel experiences, and manage growing volumes of content, DAM is being pushed far beyond its traditional role as a repository for files.
• Leading enterprises are discovering that legacy DAM architectures can no longer support the speed, complexity, and intelligence required by modern content operations.

Exploring:

Start your day with a bite to eat and a chance to visit the exhibition.

Unwind with a drink, spark new conversations, and make the connections that continue long after the event ends.

Fact:

DAM is increasingly expected to connect across PIM, CMS, workflow, MarTech, rights, analytics, and AI tools. 

Different opinions:

The interesting debate is not just what integrations do you have but how organizations scale an ecosystem without creating another layer of complexity.

Covering:

How to maximize DAM value, through:

With Audience Participation and Take the Mic 🎤 

Format:

A little different. Instead of spending time talking to you, we're going to talk with you. This is a facilitated industry pulse-check. Through live polling and ‘Take the Mic 🎤’ moments, we will use the room to surface what is happening across DAM, content, creative operations, and digital teams right now. 

AI has moved beyond pilots, and DAM teams are feeling it: