What’s possible:

Brands and marketing organisations must determine what metadata fields and relationships are appropriate for AI integration with digital assets, AI may help automate tasks, including:

• Tagging
• Categorising
• Describing

Applications that optimise asset ingestion, saving time and money. 

Problem:

As AI capabilities expand, most organisations are trying to scale automation across DAM, PIM, and downstream systems.

But scaling isn’t always the problem.

Many environments already have tools, integrations, and automation in place.

What breaks is how those pieces behave together under real conditions.

Henry Schein, a Fortune 500 company and global leader in healthcare products and services, operating in over 30 countries, transformed its approach to managing digital assets at scale.

Covering 

The Intelligent Evolution of DAM: From Today’s Reality to Tomorrow’s Opportunity