Exhibition Opens - your chance to check out the live demos, to contrast and compare.

Networking prompt and let’s ‘break the ice’ - connect with someone you’ve not met before! Mingle with your peers. Take time to forge a new connection in your PIM community.

Share challenges - and success stories too!

Maggie McDonald leads the Marketing Program Operations Team at Snap, where she partners with the executive leadership to shape the systems, workflows, and ways of working that let creative teams deliver at scale without losing quality. She leads an operations team with a clear mandate: drive operational excellence while finding the right balance between AI and human creativity in a fast-moving creative organization. Maggie has spent over a decade building the connective tissue between creative strategy and production.

Back by popular demand and following its success in Hollywood (at DAM LA 2026) and in London (DAM Europe 2026), a dynamic fast-paced session reflecting on key ideas, patterns and insights. Leaning into the theme of The Intelligent Evolution of DAM, we’ll cover further analysis to unpick the biggest innovations, content management strategies and game-changing trends defining 2026.