Events Event Speaker Justin Ricketts

Justin Ricketts is Global Chief Transformation Officer at WPP Production, where he is leading the transformation of one of the world's largest content organisations: close to 10,000 specialists across 38 markets, built on AI-powered infrastructure. His focus is what happens when you amplify great people with intelligent systems rather than replace them with cheaper ones.

Events Creative Operations Summit Los Angeles 2026 Track 2 From Problem to Platform

How Creative Leaders Decide What Tech Really Matters

Context

  • Creative teams have more technology available than ever before
  • But more tools don’t mean better outcomes
  • In a market full of ‘AI-powered’ promises and constant innovation, the real challenge isn’t access to technology; it’s knowing what you really need and why

A panel to establish first principles