Events Webinar Speaker Matt Noyes

Matt Noyes is Vice President of Product Marketing at Sitecore, where he leads go-to-market strategy for solutions that help global brands create, manage, and optimize digital experiences. Throughout his career, he has helped bring innovative SaaS solutions to market across categories including marketing technology, digital experience platforms, video and streaming, digital asset management (DAM), CPQ, and enterprise legal software.

Events Event Speaker Nora Zukauskaite

Nora is a digital transformation and marketing leader with extensive experience driving growth, innovation and commercial performance across global brands, disruptive businesses and technology platforms.

Currently Chief Digital Officer for L’Oréal Consumer Products Division UK & Ireland, she leads digital strategy and transformation across media, e-commerce, data, AI and consumer experience.

Events Festival of DAM 2026 Panel: Your DAM Has a Foundation Problem

When DAM fails to deliver on its promise, the technology is rarely the whole problem. More often, the challenges lie in the foundations: disconnected systems, unclear ownership, inconsistent governance, fragmented workflows, and processes that don’t reflect how the business operates.

Organizations invest heavily in DAM platforms, yet many still struggle to achieve the efficiency, adoption, and business value they expect. The question isn’t simply whether the technology works, but whether the organization has built the right foundation to make it successful.

Events Festival of DAM 2026 DAM Maturity: Building Governance to Strengthen Content

Reality:

Governance is the backbone of an organization’s DAM program - it’s the critical mechanism that keeps everything functioning cohesively. As organizations become increasingly data-driven, prioritizing good Governance is essential. There’s no avoiding it. It’s necessary to maximize the value of data and content. Governance provides the structure that ensures program objectives are met both during DAM and throughout its operations.

 

The inevitable implications: