Mars’ content ecosystem was not transformed by a single project or platform rollout. It evolved through a broader journey to connect digital asset management, marketing resource management, taxonomy, governance, and content workflows across a complex global organization.

Building a system-to-system connection in DAM:

• The anticipated benefits.
• The unforeseen obstacles.
• The workflow involved in creating a seamless experience for users.

Covering: 

Context:

• Effective asset migration planning starts with understanding current asset inventories, metadata structures and usage patterns.
• By establishing governance, defining migration criteria and aligning stakeholders early, organisations can reduce risk, protect asset integrity, and keep content accessible and well organised during the transition.

Covering: 

The situation ‘as was’:

• A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
• Nobody with the necessary skill-set to manage the DAM and transform user experience.
• A system which didn’t enhance the business’ ability to deliver growth.
• The need for more integration with other systems, MarTech and product data.

The situation now:

Context:

What began as a large‑scale marketing intelligence project, deliberately streamlined during implementation, resulted in a practical and scalable solution at Rosenbauer - the Rosenbauer Media Hub.

What we learned:

Hands-on learnings: 

• From the introduction of a DAM system.
• From day‑to‑day content operations.
• Within an international marketing environment.

Background:

Context: