The conference chair wraps up and distils, the gems, sparks, and shifts that truly mattered from the day and maps them forward.  

• Where are we heading?  

• What do we need to question, build, or let go of to get there?

Most creative teams say they’re ready for AI - but fractured systems, inconsistent governance, and unclear content impact tell another story. In this session, we’ll cut through the noise and focus on what actually works: scalable structures, human-centered design, and creative operations that are built for optimization—not guesswork. 

Join Ascendis’ Chief Marketing Technologist, Ken Madsen, for a coaching-style dive into: 

• Why AI amplifies fragmentation instead of fixing it 

Interactive, Smart, Sustainable, Multi-Sensory, Blockchain-Secured, and Fun to Wear. 

Context: 
Everyone wears clothes, but the form, function, and style of most clothing today hasn’t changed much for decades. That’s starting to shift. 

From smart fabrics and wearable tech to 3D printing, digital avatars, and AI-generated design, apparel can be a platform for data, expression, utility, and sustainability. 

With a focus on innovation that serves purpose, not just novelty, examine scalability challenges and design strategies, leaving with actionable insights to craft impactful culturally-relevant experiences in our hype-fueled buzzworld. Join pioneers in the space today as they unpack the question and how it affects their businesses and their audience's fatigue. Moderated by an industry expert, this session unpacks the tension between real-world results vs. the case-study vs. bottom-line growth.

Discover how Generative AI is reshaping the future of creative and design. The Weather Company’s Creative Labs will showcase real-world experiments that go beyond theory, demonstrating how AI-powered tools are driving faster, smarter, and more scalable advertising solutions. 

Why Creative Teams Need New Operating Models 

The challenge: 

The traditional creative process - Strategy, Brief, Creative, Review, Production, Launch served us well, but AI has unlocked a better way of working. 

What’s now possible: 

Instead of siloed handoffs and long iteration cycles, we can now create continuous learning loops that get smarter with every cycle. 

What we’ve done: 

Creative technologists from diverse disciplines come together to decode their unique approaches, explore exciting projects, and the future of creative tech in two 15-minute sessions, concluding with an open Q & A. 

Aura 

Hyper-personalization experiences in the age of AI. 

‘What it is’ and ‘What it does’ 

Aura is an experimental web experience that reimagines the potential of AI-driven