Claire Small is the Head of Creative, Programme Partnerships at BBC Studios, bringing over 20 years of experience in the international media industry. In her current role, she leads the creative and editorial direction of major global projects, crafting compelling narratives that spotlight the most pressing issues shaping our world. A storyteller at heart, Claire specialises in producing emotive, thought-provoking films for organisations at the forefront of global change.

Patrizia Bertini is Managing Partner at Euler Associates, where she transforms regulatory complexity into competitive advantage. She helps organisations operationalise compliance, embedding AI governance, GDPR, and accessibility directly into product development to turn obligation into opportunity.

Shannon Duncan is the Chief of Staff for DoorDash Marketing, partnering with leadership to drive strategic alignment, operational efficiency, and cross-functional collaboration. She helps translate high-level vision into clear priorities, streamlined processes, and measurable impact across the organization.

With AI now embedded in the metadata tagging process, the DAM librarian’s role is shifting from gatekeeper to experience architect, AI trainer, and brand steward. This session explores how librarians can expand their skills - from machine learning literacy to deep collection knowledge - and lead the cultural change that makes metadata a shared responsibility.

Learn practical ways to balance machine tagging with human enrichment, champion brand alignment, and keep metadata accurate, meaningful, and ready for intelligent discovery.

Andrew Swinand is currently CEO of ITG—the world’s leading, independent, AI-enabled agile content company. ITG’s Content Marketing Platform (CMP), Storyteq, is a Gartner Leader in both CMP and Digital Asset Management (DAM). With over 250 global clients and 2,100 employees, ITG is helping brands realize the promise of AI by simplifying the complicated, automating the tedious, and creating the beautiful. 

Bal leads Digital Works Group’s Content Supply Chain practice. A strategic leader and executive consultant with over 20 years’ experience across content operations, marketing technology and business model modernisation, he helps organisations connect people, process, partners and platforms to drive efficiency, scalability and measurable value.

Dr. Caroline Morris is the Managing Director of Content at Heritage Werks, the heritage agency of record for major companies, brands and professional sports teams. An academic by training, she spent the first part of her career in history as a professor and scholar, working at the College of William & Mary, Virginia Commonwealth University and Winona State University.

Brad Pearson is the Senior Vice President of Product at Orange Logic, where he leads product strategy and innovation for the company’s enterprise content orchestration platform. For the past 15 years, he has focused on tackling the complex challenges facing global enterprises—scaling operations, expanding into international markets, and applying transformational technologies like AI to deliver measurable business outcomes.

As CEO Product & Technology at Sharedien, Tobias Moser is responsible for further expanding the platform's professional and technological edge and strengthening its innovative power. Born in Zurich, he has more than 20 years of experience in the IT industry and has in-depth expertise in the field of content management. He founded and developed pioneering CMS systems early on in his career. He likes to spend his free time windsurfing in summer and skiing in the mountains in winter.