What’s Next for Your Digital Asset Management Programme

Context:

The DAM landscape is evolving rapidly – and many enterprises are now looking beyond traditional use cases to embrace what industry insiders are calling DAM 4.0. What does that mean in practice?

Some answers:

This forward-looking panel will explore what’s next for DAM as it becomes more embedded, intelligent, and strategic throughout the enterprise.

Achieving Long-Term DAM Success – Overcoming the Challenges that can Hold Back Growth and Slow Evolution in DAM

Context:

It’s all too common for management to push for the DAM to become something that it wasn’t designed for, adding unnecessary additional complexity, growing the DAM in the wrong direction, and leaving the team bogged down in managing a DAM that wasn’t built for their real needs.

Solution:

Creating Happy End-Users - the Art of Empowering DAM for Efficient and Smooth Workflows and Use

The challenge we face:

  • The University of Sydney implemented a DAM system, but it became apparent that it wasn’t being used to its full potential.
  • Research revealed the need to:
    • Improve workflow efficiency and security.
    • Improve searchability.

What we learned as we worked to improve the system and service:

Steven leads video solutions at LucidLink. With 25 years in broadcast and digital, he builds repeatable workflows that protect the magic while evolving the method—bridging editors, producers, and IT with practical ways to leverage AI, standardize process, and keep creative flow intact.

Andrea brings over a decade of experience in asset management and collection development. Before joining MLSE, she spent 8 years overseeing the curation, development, and management of program and custom artwork for major hotel brands across North America. In addition, Andrea managed asset licensing for imagery distributed to big-box and specialty décor retailers, building expertise in aligning creative assets with brand, retail, and customer needs.

Where the future of Content Studio Operations comes to life

Whether you run a traditional photo studio or a multi-channel content engine, you’re navigating a rapidly changing production landscape. Tech Tank brings together the innovators shaping that change.

Four leading tech vendors will go head-to-head in fast-paced, 8 - 10 minute live demos, showing exactly how their solutions can transform your studio.

Pov is a Digital Asset Manager who is passionate about making digital content easy to find, use, and share. With extensive experience in Adobe Experience Manager, he has streamlined metadata schemas, improved tagging, and enhanced searchability across large image and document libraries. He enjoys collaborating with teams, creating user guides, and running training sessions to help colleagues get the best out of the DAM. Driven by a passion for organisation and efficiency, Pov takes pride in building image libraries that unlock the true value of digital assets.

Brad Pearson is the Senior Vice President of Product at Orange Logic, where he leads product strategy and innovation for the company’s enterprise content orchestration platform. For the past 15 years, he has focused on tackling the complex challenges facing global enterprises—scaling operations, expanding into international markets, and applying transformational technologies like AI to deliver measurable business outcomes.