Five Things I’ve Learned about Building an In-House Agency that Works with External Clients

Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand. 

With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.

AI experimentation is everywhere in Creative Ops, but much of it is happening in the wrong place, meaning operational impact can be minimum if at all. 

Often teams are using standalone tools and agents to speed up individual tasks, writing copy, generating assets and more. But while individuals get faster, the system doesn’t.  And in some cases, making individuals faster leads to even more bottlenecks.