Most companies believe their product data operations are in good shape. In a 2026 benchmark of 405 manufacturers and distributors, Inriver found that 117 organizations rated themselves fully ready for AI-driven commerce. When tested against operational evidence, not self-reported confidence, zero cleared the bar. This session, presented by Inriver, unpacks why the gap between what leaders believe and what their operations show is so wide, and so consistent, across company size and maturity.

Nico Poalillo is a creative executive, director, and studio ecosystem architect. He is currently the Director of Global Design Visualization and Environments at General Motors. He leads the Global Visualization Studio, one connected team spanning visualization, digital vehicle assets, film, architecture and experience, graphics, and the GM Design Archive, with studios across North America, Europe, and Asia. His mandate is to build world-class creative work in-house and bring it closer to where the brand meets people.

Michele Beacham is an archivist at the Los Angeles Philharmonic, where she oversees all aspects of both the physical and digital collections. She previously worked in the HBO Archive and holds an MLIS from the University of California, Los Angeles.

Future Creative Operations Leaders Program

The Future Creative Operations Leaders Program gives young Creative Ops professionals the opportunity to engage and network with their community through attending the event free of charge. We want to see our community flourish, and what better way to achieve this than by investing in the leaders of tomorrow.

If you, or any of your team, qualify for the program we would be delighted to hear from you.

Entry Details

Dare to be Different at Creative Operations Summit New York 2027


Join Creative Operations, Creative Production, and Content Studio leaders in New York on June 15 for a day of practical insights, real-world case studies, and peer-led conversations focused on how modern creative teams are operating at scale.

This year, we’re celebrating those who question “how it’s always been done,” who turn friction into flow, and who prove that structure can fuel, not stifle, imagination.