Including behind-the-scenes imagery from Star Trek: The Original Series and Star Trek: The Next Generation.

What we have done:

With a DAM system that currently hosts over 6 million assets, Paramount’s Stills Archive team has created a ‘comprehensive preservation workflow’ to preserve episodes of Star Trek. The process is huge – from receiving physical deliverables and rehousing materials to scanning, appending metadata, and uploading assets.

The need:

Marketing, creative, and product teams adopt AI tools for content generation, personalization, and operational efficiency, the foundational need for a single source of truth for all digital assets becomes critical.

Things to consider now before you lose control of your assets:

  • Forensic watermarking.
  • Embedded metadata and C2PA.
  • Upstream and downstream hand-offs and version control.

Solutions: 

The Oakland Museum of California (OMCA) is a multi-disciplinary museum with nearly 3 million objects in its collection. It is a consolidated museum that stewards three major disciplines (Art, History, and Natural Science). As a reflection of this, the DAMS at OMCA is also a multi-subject, multi-disciplinary resource for the museum's operational needs. Throughout the system's implementation, our assumptions have changed as the user base has grown. We are adapting our DAM to serve these needs, and we view OMCA’s DAM as a living system that requires constant transformation as it matures.

Context:

  • The quantity and variety of assets organizations generate is skyrocketing.
  • Customers expect those assets to be deployed in timely, personalized communications.
  • At the same time, customers increasingly use AI to surface content and make decisions. 
  • That’s why, in marketing organizations, DAM needs to evolve.

As AI rapidly reshapes how content is discovered, assembled, and experienced, traditional DAM strategies are no longer enough.

Context:

The Susanne Kester Archives at the Skirball Cultural Center (SCC) in Los Angeles collects and preserves materials that document the SCC’s history, exhibitions, and community, cultural and educational programs.

What we plan to do:

Whilst preparing to migrate a DAM system the SCC Archives is re-imagining the metadata structure of Skirball's digital collections.

Covering: