Greg Vasami is a technology leader with over a decade of experience in eCommerce. He has a proven record of building and leading high-performing go-to-market teams, and for the past three years has overseen commercial strategy and execution at Akeneo. With deep expertise in product data and digital commerce, Greg helps organizations navigate transformation and deliver customer experiences that drive growth.



 

Based in New York, Martin Balaam is the CEO & Founder of Pimberly, an Enterprise SaaS platform for Product Information Management and Digital Asset Management for retailers, manufactures, and distributors accelerating their speed to market by automating & simplifying the management of vast quantities of product data, images, videos, 3D and documents needed for today’s digitally rich, cross-border, omnichannel world. 
 

Attending HS Design Operations was an incredibly valuable experience. It was refreshing to be surrounded by such a talented group of peers and leaders. The discussions were high-energy, intellectually stimulating and well-aligned with the current challenges we’re facing in the field. I’m walking away not only with new perspectives but also with some great connections. 

HS Design Operations events provide me with the opportunity to connect with peers, and expand my network. In a more face to face environment, to share and collaborate. As far as conferences go, it feels they have embodied a human centered ideology that can be felt by attendees. 

I've always believed the most exciting work happens where disciplines overlap. HS Creative Tech brought together designers, technologists, strategists, artists, and entrepreneurs who all share that mindset. It wasn't about technology for technology's sake—it was about how technology can elevate creativity, storytelling, and human experience. I left energized, inspired, and with several meaningful new relationships.

Session 1 - The Future of DAM: Navigating AI, Trust, and the Next Generation of Content

Thursday February 11, 2027
8AM PST / 11AM EST / 4PM GMT / 5PM CET

Digital Asset Management is entering a defining moment.

AI is transforming how content is created, discovered, governed, adapted, and delivered. As platforms evolve rapidly, DAM professionals must make strategic decisions before the technology landscape has settled.

But adding AI to a DAM does not make an organization AI-ready.