Nick is a creative operations leader with over 14 years’ experience across agency and in-house teams. He is currently Head of Creative Operations at BBC Maestro, where he leads the Creative Studio and oversees wider creative operations across the business, combining creative leadership with a focus on building high-performing teams and delivering exceptional work at scale.

Suzanne Darmory is Chief Marketing Officer of The AGNCY, a brand strategist, and a creative leader with more than 25 years of experience helping brands grow, evolve, and connect with their audiences. She has led high performing teams and omnichannel campaigns for Fortune 500 brands including American Express, Chase, L’OrĂ©al, and Verizon Wireless, delivering measurable business impact.

Matt Noyes is Vice President of Product Marketing at Sitecore, where he leads go-to-market strategy for solutions that help global brands create, manage, and optimize digital experiences. Throughout his career, he has helped bring innovative SaaS solutions to market across categories including marketing technology, digital experience platforms, video and streaming, digital asset management (DAM), CPQ, and enterprise legal software.

Most organizations don’t have a content supply chain. They have a DAM, a CMS, a planning process, task-management tools, a few creative tools, and one concerningly important spreadsheet that everyone (apart from that one guy) cannot stand.

That was awkward before. Now it’s a business risk.

Nora is a digital transformation and marketing leader with extensive experience driving growth, innovation and commercial performance across global brands, disruptive businesses and technology platforms.

Currently Chief Digital Officer for L’Oréal Consumer Products Division UK & Ireland, she leads digital strategy and transformation across media, e-commerce, data, AI and consumer experience.

When DAM fails to deliver on its promise, the technology is rarely the whole problem. More often, the challenges lie in the foundations: disconnected systems, unclear ownership, inconsistent governance, fragmented workflows, and processes that don’t reflect how the business operates.

Organizations invest heavily in DAM platforms, yet many still struggle to achieve the efficiency, adoption, and business value they expect. The question isn’t simply whether the technology works, but whether the organization has built the right foundation to make it successful.

Reality:

Governance is the backbone of an organization’s DAM program - it’s the critical mechanism that keeps everything functioning cohesively. As organizations become increasingly data-driven, prioritizing good Governance is essential. There’s no avoiding it. It’s necessary to maximize the value of data and content. Governance provides the structure that ensures program objectives are met both during DAM and throughout its operations.

 

The inevitable implications: