Brandon Fan is the CEO and Cofounder of Shade. He founded the company to solve the challenges of managing and searching massive video libraries in real-time. Based in New York, Brandon works directly with post-production teams and agencies to understand their workflow pain points and build solutions that actually work for how they operate day to day.

Pete Markey is an award-winning marketer who has spearheaded growth at a number of leading household brands, including Boots, TSB, Aviva and the Post Office.

At Boots, he delivered 17 consecutive quarters of growth, record brand health, and over 3 million new Advantage Card customers. Most recently, he’s been developing a portfolio career working with agencies including Fusion Unlimited on their growth strategy and Boldspace on their AI proposition. He’s also been working on an exciting new brand launch for 2026 with celebrities Ben Shephard and Joel Dommett.

Marcel leads product innovation and end-to-end delivery by designing high-value use cases, conducting stakeholder demonstrations, and evaluating emerging technologies to inform product strategy. Marcel turns large language models into business value, currently helping Comcast make AI less artificial and more intelligent.

As a solutions-driven Digital Asset Manager with an emphasis on digital asset management, Aaron specializes in archiving, metadata tagging, and process implementation. Aaron is recognized for driving process improvements, with expertise that spans operations management, strategic planning, team leadership, and stakeholder engagement, including working on multiple Olympic and Paralympic Games.

What does a day in the life look like when you’re supporting Olympic-scale creative campaigns?

As an official sponsor of the Milano Cortina 2026 Olympic and Paralympic Winter Games, Comcast Xfinity operates in a fast-moving, high-stakes content environment where brand and production teams must collaborate seamlessly to book talent, create assets and deliver creative on tight timelines, often across multiple brand sites and channels, all while keeping their brand safe.