| Henry Stewart

Events On Demand Content Metadata Fundamentals for Marketing Technology and Content Composition Course Summary

Session 1: Fundamentals of Metadata Part 1

Introductory session covering the fundamentals of metadata from definitions and concepts to standards and best practices. We learn how metadata is the “lifeblood” of a DAM, MAM, PIM, CMS and any other system in Marketing Technology, and how it facilitates discovery, use, and reuse.

Session 2: Fundamentals of Metadata Part 2

Events Mastering Taxonomy and Metadata: Build Smart Systems, Empower Users, Drive Success Social Card

Events Mastering Taxonomy and Metadata: Build Smart Systems, Empower Users, Drive Success

In today’s digital landscape, enterprises generate and manage vast amounts of content across multiple platforms, often without a unified organizational schema. Without a structured approach to organizing this information, finding and utilizing content efficiently becomes a challenge and impacts the ability to consume and reuse content.

Events On Demand Metadata Fundamentals for Marketing Technology and Content Composition

Metadata Fundamentals for Marketing Technology and Content Composition

Optimizing metadata makes all the difference.

Metadata matters because it gives structure and meaning to the data associated with all that we do in our business and personal transactions.

Events Event Speaker Kristen Goode

Kristen has nearly a decade of experience across many marketing disciplines, but her passion is connecting audiences with the right content at the right time – including internal audiences. She's held DAM management responsibilities her entire career and led user-centric platform launches and refreshes in B2B and B2C organizations in the technology and AlcBev industries.

Events DAM New York 2025 Social Events

DAM New York 2025 Social Events

Pre-Event Meetup

October 13, 5:30 – 7:30pm

Events Creative Operations Sydney 2025 Course Update Hear what attendees of Sydney 2024 have to say…

Great feedback from Creative Operations Sydney 2024

Abby Blackmore (Host), IHAC - The HS team did a great job, and everyone I spoke to was absolutely fizzing that it’s finally a fixture downunder!

Jonathan Bernard, AFL - I enjoyed the session! Great engagement with the attendees too.

Christie Sinai, Xero - It was an amazing event, probably one of the best I've been to. I look forward to the next one!

Events Event Speaker Barbara Pollara

Barbara has over 18 years at Orange and has driven digital transformation through strategic brand and UX initiatives – from launching the Group’s Brand site to managing intranets and digital asset platforms.

Barbara leads the Brand site strategy to make it a powerful tool for consistency, collaboration, and content governance across the Group. She combines strategic thinking with user-centered design and operational excellence in complex environments.

Events Webinar Eliminating Delays, Unlocking ROI, and Scaling with AI: The State of Creative Ops in 2025

Context

While nearly three-quarters of creative and marketing professionals report satisfaction with their creative process, significant inefficiencies persist; 40% say they frequently experience campaign delays, and 43% report that 5% or more of their ad spend is wasted as a result. These delays not only cost teams time and budget, but also impact morale, scalability, and revenue generation.

New data

Events Event Speaker Valerie Irvine

Dr. Valerie Irvine is an internationally-recognized Associate Professor of Educational Technology in the Faculty of Education at the University of Victoria (UVic), where she is a member of the Senate and is area advisor for educational technology with courses and programs ranging from first year to PhD. She also serves as the Director of the Technology Integration and Evaluation (TIE) Research Lab. With a Ph.D. in Educational Psychology (Instructional Technology) from the University of Alberta and bachelor's degrees in Education and English from the University of British Columbia, Dr.