Context:
Every organization has invisible systems; spreadsheets, shadow databases, and informal processes that shape how work really gets done. Before any transformation can succeed, these ghosts must be uncovered and the implications of their presence understood. 

Thus the need for Quantum Business Archaeology, a structured discovery method for identifying the unseen systems that can quietly derail DAM initiatives. 

The Reality:

Every global organization’s DAM journey is different, but the pressures of scaling, governing, and evolving a mature DAM capability are universal. 

The Conversation:

In this candid fireside chat, two senior MarTech leaders from large multinational enterprises share how they’ve navigated to DAM maturity at multiple critical stages of their evolution: from early alignment and adoption to advanced integration across global content supply chains.

Ryan has trained thousands of designers and led large cross-functional initiatives to launch some of today’s most recognizable products. His perspective on design leadership was shaped by leading major redesigns of Airbnb’s most business-critical product flows, and as one of DoorDash’s first designers, building foundations for scale. After earning his MBA from U.C. Berkeley, Ryan now works with design organizations to strengthen team capability, build business fluency, and help designers collaborate more effectively across Product and Engineering.

Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, progressed to UX design and finally landed in UX research and strategy. She has worked in a number of fields, including finance, mortgage, cloud storage, security and pet health. 

Pat started out in Post Production for a facility called Molinare in London in 1984. This is where he got his ground level training in production, post production, production technology & innovation. He joined the TV department at Saatchi & Saatchi London working on acclaimed ad campaigns for British Airways, Cadbury Schweppes, & Pilkington Glass. Pat moved to JWT London as a TV producer and then JWT Paris. He went for 6 years as producer at Michael Conrad & Leo Burnett in Frankfurt, Germany.

Course Summary

  1. Pharmaceutical Marketing (Course Overview)
    Neal Wolff – Eclipse Life Sciences
     
  2. Positioning and branding in pharmaceuticals
    Richard D. Czerniawski – Brand Development Network International
     
  3. Effective promotion and advertising in pharmaceutical marketing
    Francesco Lucarelli – CCO, Boundless Life Sciences Group
     
  4. Digital marketing in pharmaceuticals
    Liz Presson – Founder & CEO, Pursuit