Spatial storytelling and data-driven art can turn the ordinary into an incredible dynamic experience. Mary Franck will share how, from her real life case studies.

Creating exciting environments that reveal information, respond to guests, and leverage deep, new forms of connection between technology, architecture, and culture.

Be inspired by the endless opportunities and transformative engagement, Creative Tech can bring.

Question

Can a brilliant audience of creative technologists absorb the core principles and frameworks of spatial design in less than 30 minutes? 

Let’s find out! 

What we’ll do

Across tens of thousands of ads scored for the world's biggest brands, the same truth keeps surfacing: storytelling still wins. However, the craft of creativity is evolving from single assets to scalable systems. The rise of generative AI and immersive platforms only accelerates that shift. 

Unpack what the data actually reveals about great creative work and why disciplined curiosity is now the most valuable skill a creative professional can develop.