Discover how C2PA works, where the ecosystem stands today, and what it takes to get your product ready for C2PA compliance. Explore the technology behind content authenticity, the evolving landscape of adoption, and practical steps to build trust, transparency, and interoperability across the ecosystem.

Reality:

Governance is the backbone of an organization’s DAM program - it’s the critical mechanism that keeps everything functioning cohesively. As organizations become increasingly data-driven, prioritizing good Governance is essential. There’s no avoiding it. It’s necessary to maximize the value of data and content. Governance provides the structure that ensures program objectives are met both during DAM and throughout its operations.

The inevitable implications:

The situation ‘as was’:

• A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
• Nobody with the necessary skill set to manage the DAM and transform user experience.
• A system which didn’t enhance the business’ ability to deliver growth.
• The need for more integration with other systems, MarTech and product data.

The situation now:

Facts:

• Digital transformations rarely fail because of the technology.
• When digital transformations stall it’s usually because organizations have failed to do enough to prepare their people for change.

Change:

What it really takes to implement change in environments shaped by DAM, AI and cross-functional complexity.

In conversation:

Your chance to connect with your fellow DAM Professionals in the networking lounge.

I was asked to build an AI producer in place of hiring a Production Manager. 

I said yes, then couldn't map the job. 

The most important parts of producing, like reading the room, catching what goes unsaid and spotting trouble before it lands, never appear in a transcript. 

Caitlin Bant explores what AI actually needs from a workplace, and why Creative Ops leaders should hold onto their values when asked to automate.