Events Webinar Speaker Melanie Duffy

Melanie Duffy is a Product Director at Papirfly and a recognised thought leader in B2B SaaS and Martech across EMEA, known for turning complexity into clarity. She leads a portfolio of DAM and brand portal products for 1,500+ enterprise brands globally, in a player-coach role spanning strategy, R&D prioritisation, and direct product ownership. Her current focus is AI integration across the portfolio — semantic and visual search, a RAG-based Brand Assistant, and MCP server scoping — sitting at the intersection of AI capability, content operations, and enterprise brand governance.

Events Event Speaker Alexandra Bernet

Alex Bernet is the Senior Digital Archivist at Lincoln Center for the Performing Arts (LCPA) in New York.  Also acting as DAM administrator, she has years of working with both archival and contemporary born-digital content.  She’s involved at every stage of the digital asset life cycle, from creation, organization, metadata enhancement and cataloguing to preservation and re-use.

Events Event Speaker Mike Szumlinski

Mike is the Chief Product Officer for Backlight. Previously he was one of the founding partners and Chief Revenue Officer at Iconik, where his main focus was on global sales channel management and customer success programs. 

Before joining Iconik, Mike started Professional Video Technology (PVT), a manufacturer's representation and channel distribution firm responsible for helping many popular media and entertainment brands grow their businesses.