Simon is the Digital Asset Librarian at the Civil Aviation Safety Authority (CASA), where he led the original implementation of the organisation’s digital asset management system. His role encompasses the ongoing management of digital assets, image licensing, copyright, rights and permissions, as well as supporting CASA’s video production activities. Simon brings practical experience in implementing and managing a DAMS, with a focus on making digital assets accessible and helping colleagues navigate the copyright, licensing and permissions associated with their use.

As Orange Logic’s first AI Solutions Architect, Grant leads the expansion of AI use cases across the platform, helping organizations unlock the full potential of their DAM and MAM systems through agentic AI - applied in a way that is powerful, practical, and responsible.

Context:

As DAM capabilities rapidly evolve through AI, automation, intelligent workflows, and increasing integration opportunities, organisations are under growing pressure to modernise their content operations.

While technology is advancing quickly, many teams are still navigating foundational challenges around governance, workflows, resourcing, adoption, and cross-functional alignment.

The Widening Gap:

Context:

For over 5 years, UNSW's DAM has conquered numerous challenges, growing to over 200,000 assets and nearly 2000 trained users.

Explore how a balance of solid foundations and flexible response to change has helped the DAM to evolve to:

· Meet the needs of a diverse organisation.

· Prepare for major developments ahead.

The challenges:

· Establishing foundational frameworks and guidelines.