As organizations mature in their digital asset management (DAM) journey, many have streamlined upstream creative processes—review cycles, approvals, and asset creation. But what about the marketing & distribution processes after an asset is finalized?
Downstream business processes—campaign creation, distribution and publishing, archiving, and retention—are still too often manual, difficult to scale, and unable to support time-to-market deadlines. If these workflows aren't efficient, your DAM investment is falling short of its potential.