Nick Mountford is a founder of Active Theory, the award-winning creative tech studio behind immersive experiences for Spotify, NASA, Riot Games, Nike, Google, WSJ and Tripadvisor. A pioneer in real-time interactive storytelling, he blends design and engineering to create pioneering digital worlds. Nick is a sought-after voice on the future of immersive creativity and technologies shaping how audiences connect. Awards include 17 Cannes Lions (2 Grand Prix), 120 FWAs, plus Emmy, Webby, D&AD and One Show wins.

Erin McElrath is a content systems leader focused on helping creative teams scale through AI, automation, and intelligent workflow design. Her work spans content operations, metadata strategy, and emerging agentic technologies, with a focus on creating connected systems that improve content creation, governance, and activation. Erin is passionate about building the contextual foundations that enable both people and AI to work more effectively across the content lifecycle.

Emma is an experienced Entrepreneur and Branding Specialist with over 28 years experience. With such extensive industry experience Emma provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over ten years as the founder her own strategic branding agency which had clients such as Google and Snapchat.

Tim is an Solutions Consultant with over 20 years of experience helping organisations realize value from their content supply chain and DAM investments across many industries and around the world. Tim works with teams to improve workflows, increase adoption leading to real business result. More recently, he has helped organizations adopt agentic workflows, putting AI agents to work in the content lifecycle focused on the customer's outcome rather than the technology itself.

Jen Moreno is a seasoned marketing leader with 20 years of experience across both client and agency environments. She specializes in building and scaling high-performing account management and operations teams that enable integrated, top-caliber marketing and creative. Currently, Jen leads Account Management and Operations for the award-winning in-house agency, Creative Studio, at Dexcom.

Al Wadey is Global Head of Technology & Innovation at ICP, where he leads the Technical Services, AI and Automation teams helping enterprise clients build and scale their content operations. A familiar face across the DAM community, Al has spent his career at the intersection of technology and transformation, working with some of the world's most complex organisations to turn ambitious digital strategies into measurable reality.