When DAM fails to deliver on its promise, the technology is rarely the whole problem. More often, the challenges lie in the foundations: disconnected systems, unclear ownership, inconsistent governance, fragmented workflows, and processes that don’t reflect how the business operates.
Organizations invest heavily in DAM platforms, yet many still struggle to achieve the efficiency, adoption, and business value they expect. The question isn’t simply whether the technology works, but whether the organization has built the right foundation to make it successful.