Creative teams are under more pressure than ever. More channels, more formats, more volume, faster turnaround, while the tools and workflows built to support them have stayed largely the same. The result is a system straining under its own weight: time lost to repetitive production tasks, endless revision cycles, and compliance reviews that should never require human attention in the first place.

How Creative Leaders Decide What Tech Really Matters

Creative teams have more technology available than ever before.
But more tools don’t mean better outcomes.

In a market full of ‘AI-powered’ promises and constant innovation, the real challenge isn’t access to technology; it’s knowing what you actually need and why.

This panel brings the conversation back to first principles:

Designing Creative Ecosystems for Impact

Reality check
Most organizations didn’t design their creative operating model; they inherited it. Hybrid structures have become the default, but not the differentiator.

In 2026, the advantage lies in how intentionally Creative Operations leaders design ecosystems, aligning people, partners, and technology, and how clearly they communicate that design across the business.

Time to have some lunch and visit the exhibition. See you back at 2:00 for the afternoon sessions!

This session explores how generative AI is reshaping visual storytelling in the beauty industry - expanding creative possibilities, accelerating content production, and unlocking new aesthetic directions - while also raising critical questions around authenticity, representation, and trust.

An open discussion on how creative teams can harness GenAI to elevate, not replace, human imagination, and how to build workflows that prioritize transparency, inclusivity, and brand integrity.

From first spark to global launch, the inside story of how DocuSign’s Brand Team delivered a full-scale rebrand in just five months.

• How we secured executive buy-in
• How we operationalised at speed
• How we scaled across a global organisation without breaking the system
• What we plan ‘to do’ next

The decisions, trade-offs, and operational muscle required to move fast, and why building the right foundations matters long after launch day.

Typography is no longer just a creative choice; it has become an operational system that influences brand consistency, creative velocity, risk posture, and the ability to scale content production across channels, tools, teams, and geographies.

Scaling the In-House Creative Engine

This fireside-style interview explores how enterprise in-house creative teams are navigating the intersection of AI, talent transformation, and operating model redesign. 

John Wall from GSK shares hard-won insights from leading a 100+ person studio in a highly regulated industry, offering a candid look at what it really takes to scale creative production and where most organizations get it wrong.

What Drives Extraordinary Work

Why?

In today’s creative industry, teams have more tools and technology and manage greater complexity than ever before. Yet extraordinary work remains rare, even among talented teams.

Together, let’s explore ‘why?’ 

What truly drives brilliant execution, and why frameworks, tools, and processes alone cannot ‘create’.

Answers