Events Webinar AI in DAM for Retail – From Trends to Tangible Products

AI is rapidly transforming how retailers manage and distribute product visuals, campaign content, and brand assets. While the promise is significant, the path to adoption isn’t always straightforward.

In this webinar, independent DAM consultant Kristina Huddart will share insights from her AI in DAM 2025 research, along with learnings from retail organizations already implementing AI. She will explore what’s working, what isn’t, and what every retailer should consider before getting started.

Webinar From Rules-Based Workflows to Autonomous Decision-Making

As AI becomes embedded across content operations and begins making more autonomous decisions, Digital Asset Management platforms are evolving beyond automation toward agentic models, where AI systems can act independently within defined guardrails.

In an agentic DAM environment, AI agents do more than assist. They monitor content quality, enrich and normalize metadata, manage asset lifecycles, and proactively surface opportunities for reuse and optimization. The result is not just efficiency, but greater consistency, trust, and control at scale.

Events Event Speaker Michelle Cortese

Michelle Cortese is an XR designer, educator and author. She splits her professional time between Metaverse design leadership at Meta Reality Labs and teaching VR design at NYU. Her work explores immersive interaction systems; the ethical implications of embodied technology on end users; and the transmutation of human expression across new technologies and formats.

 

Michelle has authored AR and VR design research published via Bloomsbury, Meta, IEEE, OneZero, MIT's Immerse Journal and more; she has also exhibited work at CES, Tribeca Film Festival, SXSW, and Sundance.

Events Event Speaker Pamela Young

Pam leads the Collections Management Team which is responsible for collections data at the V&A and manages the Collections Management System and DAMS. Pam trained as an archaeologist and worked on excavations in the UK and France before moving into the museum sector with a focus on collections management.

Events Event Speaker Zoe Hollingworth

As the Collections Systems Lead, Zoë manages the V&A’s collections management system (CMS), digital asset management system (DAMS), and the asset tracking solution (ProCloud) and ensures information about the collections is accessible to both staff and the public. She also leads on work to address outdated content and language in the museum’s collections.