Erik Huddleston is an expert in the field of generative AI, specializing in the application of generative AI to sales and marketing technology. Erik has over twenty years of experience in big data analytics, AI, and text analysis. Currently, he serves as the CEO of Aprimo, the leading platform for Content Operations and the Forrester-recognized leader in the use of AI in digital asset management. Additionally, Erik sits on the board of Quantified Communication, a pioneer in generative AI that creates lifelike simulations of common sales conversations to aid in sales rep training.