Sarah Chapman is a marketing operations and transformation leader focused on reinventing how complex marketing organisations work; combining operating model redesign, MarTech, AI and automation to create faster, simpler and more scalable ecosystems.
I develop and optimize infrastructure, automation, and integrations that support business operations, ecommerce, and marketing workflows. I work with building custom NetSuite solutions and integrating Cloudinary to streamline digital asset management and creative automation.
I am a software engineer at Rally House, where I build automation, integrations, and data systems supporting the company’s data ecosystem and digital asset workflows. My work includes developing large-scale creative automation solutions using Cloudinary and cloud infrastructure.
John MacKenzie is the Founder and Principal Consultant of J MacKenzie Consulting LLC, where he helps organizations design and implement product information management, master data management, and data governance solutions. Drawing on experience across complex enterprise transformation initiatives, John focuses on translating business needs into practical data models, processes, and technology solutions that improve data quality, strengthen governance, and help organizations deliver trusted product information across digital, in-store, and emerging commerce experiences.
As video becomes central to brand storytelling and digital engagement, organizations need to make rich media more accessible across marketing, creative and enterprise teams.
This webinar explores the evolving relationship between DAM and MAM, how businesses can avoid duplicate content systems, and how Iconik and CI HUB connect video and other approved assets directly into the applications where teams create and activate content.