Events Masterclass in Creative Operations – Series 2 Course Summary

Session 1 - The VALUE Framework: Prioritize, Protect Capacity, Prove Impact
Tuesday September 1, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Context

In-house creative teams lose strategic ground one unvetted request at a time. Without a structured system for deciding what deserves their attention, teams end up treating every project as equally urgent - which leads to constant firefighting, mounting burnout, and creative output that never quite connects to business goals. 

Events DAM LA 2027 Venue

DAM Los Angeles 2027 will be held at the Sheraton Grand in Downtown LA. 

Address: 711 S Hope St, Los Angeles, CA 90017, United States

For a map please click here.

Located in the centre of the Los Angeles downtown financial district, this full-service business and convention hotel is an inviting and contemporary retreat for any lifestyle. 

Events Event Speaker Selva Ganesan

Selva is the Founder & CEO of FileSpin, a media operations platform that runs end-to-end media workflows from a single AI prompt. Informa (Cannes Lions, Black Hat, Money20/20) and XXL (sports retailer, Nordics) use FileSpin Cloud for global delivery, Teleport at the edge, and the MCP Connector with Claude and ChatGPT.

Events Webinar Speaker Shayla Nastasi

Shayla Nastasi is a librarian and digital asset specialist who thrives where creativity meets organization. As the Digital Asset Associate at Helen of Troy, she draws on ten years of experience in data and operations to support the company’s creative work. She completed her MLS at Queens College in 2021 with a focus on digital preservation and archives. Shayla lives in Queens, New York with her family, and when she’s not immersed in metadata, she’s usually out for a run or experimenting with new baking projects. 

Events Webinar How Helen of Troy Prepared Their Content Operations for AI at Scale

Managing content operations across global brands like OXO, Hydro Flask, Drybar, Braun, PUR, and Hot Tools is complex enough. Adding AI into the mix raises the stakes even higher.

Helen of Troy faced a challenge many enterprise organizations are now confronting: rapidly increasing content demand, fragmented workflows, pressure to personalize experiences faster, and the need to operationalize AI without sacrificing governance, discoverability, or brand control.

Events Event Speaker Anna Raugalis

Anna Raugalis currently is Senior Product Manager, Digital Assets at e.l.f. Cosmetics, where she focuses on building human-centered digital asset and creative operations workflows. Prior to transitioning into product management, she spent years leading digital asset management initiatives for brands including Benefit Cosmetics, Calvin Klein, Laura Mercier, and bareMinerals.

Events Event Speaker Roseanne Lau

Roseanne is a creative technology leader with 15 years spanning the full content lifecycle - from production to editorial business to enterprise DAM strategy.

At the Estée Lauder Companies in New York, she leads global DAM operations within the Tech, Data & Analytics organization, driving AI-ready content infrastructure and generative AI enablement across a portfolio of iconic beauty brands. Prior to her current role, she built creative effectiveness frameworks across 15+ ELC brands in the Asia Pacific region.