Change Management for Creative Ops

Real World Truth
Designing better processes is the (relatively) easy part. Getting stakeholders to adopt them is where most initiatives fail. 

What to do
A session for Creative Ops leaders on how to overcome the "I'm too busy" resistance by reframing process improvements around stakeholder benefits rather than creative team needs. 

We are in the midst of a significant shift across organizations and technology, and how value is defined. As AI continues to scale, so do important questions about its impact on the human experience at work. At the same time, employee expectations are evolving - particularly among creative teams - toward work that supports agency, originality, and meaning.

Fact
After years of AI hype, marketing leaders are now focused on what's real: practical, large-scale application.

Consequence
This pivot presents a new operational reality that forces us to rethink everything from strategy to workflow.

Response

Fear works like a weapon, and most creative teams end up aiming it at themselves. 

Nico Poalillo will talk about how to point it at something that helps.

Your chance to plan your day and network with fellow professionals.