We’re entering a new era of creative work—one where the limiting factor isn’t talent or tools, but how well teams shape the systems around them. Inspired by the ethos of the Warhol Factory, this session explores how taste, iteration, and workflow design have become the new creative superpowers. You’ll learn why leaders who can direct complexity, build momentum, and turn volume into value are the ones who will define the next decade of creativity. This talk is a call to reimagine creative leadership for a world where everyone can create—but not everyone can lead.

FACT:

Too many organizations still choose technology the wrong way. Have selection teams that are dazzled by demos, swayed by salespeople, and rush toward RFP deadlines. Unfortunate consequence: overspending on misaligned solutions.

There is a better way:

Context:
Every organization has invisible systems; spreadsheets, shadow databases, and informal processes that shape how work really gets done. Before any transformation can succeed, these ghosts must be uncovered and the implications of their presence understood. 

Thus the need for Quantum Business Archaeology, a structured discovery method for identifying the unseen systems that can quietly derail DAM initiatives. 

The Reality:

Every global organization’s DAM journey is different, but the pressures of scaling, governing, and evolving a mature DAM capability are universal. 

The Conversation:

In this candid fireside chat, two senior MarTech leaders from large multinational enterprises share how they’ve navigated to DAM maturity at multiple critical stages of their evolution: from early alignment and adoption to advanced integration across global content supply chains.

What is happening in the market: