Bailie is an eCommerce and digital product leader with 15+ years in consumer packaged goods and more than 6 years specializing in digital commerce, marketing technology, and product experience management. Her background blends technology, creativity, and consumer engagement, with a strong focus on building scalable, commerce-forward ecosystems that drive both revenue and brand impact.

Elsa Beaumont, Tom Opie and Phil van Bruchem are the leadership team behind Splash, the in-house agency at Treasury Wine Estates. United by a belief that creativity should sit at the heart of business growth, they have spent the past four years challenging conventional thinking about what an in-house agency can be. Their approach has helped build Splash to be an award-winning strategic partner recognised for creative excellence, innovation and business impact.

Courtney Tompkins has more than 15 years of experience helping organizations structure, govern and scale their visual assets. At Host Hotels & Resorts, she serves as the functional owner and primary administrator of the company’s DAM platform, leading governance, metadata strategy, user support, asset workflows and cross-functional adoption.

Chris Tinsley is a Program Director at SharkNinja, where he leads creative production and program management across global teams, workstreams, and go-to-market initiatives. His work sits at the intersection of creative operations, portfolio management, and enterprise work systems, helping teams bring more structure, visibility, and clarity to high-volume creative production. With more than a decade of experience building scalable workflows and operational infrastructure, Chris focuses on making complex creative work easier to plan, manage, and deliver.

Madison Brooks is Senior Director of Brand Marketing Strategy and Operations at Fabletics, where she leads the creative systems and infrastructure behind one of activewear's fastest-scaling brands. Over the past four years she has helped grow Fabletics to billion-dollar brand status, managing creative output of more than 24 launches a year while contributing to the brand systems and workflows behind the company's international and wholesale expansion.

Michael Saffan is Technical Lead at Pentland Group, where he leads digital archive and content management initiatives across a portfolio of global brands. With expertise spanning DAM, PIM, creative technology, and enterprise platforms, he specializes in connecting people, processes, and technology to drive digital transformation and operational efficiency.