Masterclass in Creative Operations - Series 2 - Course Summary
Session 1 - The VALUE Framework: Prioritize, Protect Capacity, Prove Impact
Context:
In-house creative teams lose strategic ground one unvetted request at a time. Without a structured system for deciding what deserves their attention, teams end up treating every project as equally urgent - which leads to constant firefighting, mounting burnout, and creative output that never quite connects to business goals.