At all stages of the digital life cycle, brands must manage and protect their digital assets throughout the marketing and creative ecosystem

The challenge:

How to effectively use DAM to manage legal permissions and restrictions.

Solutions include tools to:

New world: when AI is the buyer:

• When AI agents do the shopping, who still needs a product page?
• The Invisible Storefront: Rethinking DAM When the Buyer is an API.

Covering:

Context:
Many DAM programmes invest heavily in discovery and assessment — yet far fewer conversations explore what happens next.

What it really means to move from DAM discovery into execution.

The challenge:

Following a comprehensive review that surfaced multiple DAM-related initiatives, we were faced with a familiar challenge: everything mattered, but not everything could be done at once.

Covering:

Building a system-to-system connection in DAM:

• The anticipated benefits.
• The unforeseen obstacles.
• The workflow involved in creating a seamless experience for users.

Covering: 

Context:

• Effective asset migration planning starts with understanding current asset inventories, metadata structures and usage patterns.
• By establishing governance, defining migration criteria and aligning stakeholders early, organisations can reduce risk, protect asset integrity, and keep content accessible and well organised during the transition.

Covering: 

The situation ‘as was’:

• A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
• Nobody with the necessary skill-set to manage the DAM and transform user experience.
• A system which didn’t enhance the business’ ability to deliver growth.
• The need for more integration with other systems, MarTech and product data.

The situation now: