Building and Transforming Design from Startups to Scale-ups 

How do you set up design for success in a fast-moving startup? And how do you scale it as the company grows? Over the past four years, Rachel has tackled both challenges: bootstrapping design as the first hire at an early-stage startup and leading design transformation at a scale-up, all informed by playbooks from Chrome and Search. 

 

This talk is packed with practical examples and insights on:

Tina is Vice President of Digital Products and Marketing Operations at Sesame Workshop, where she leads teams spanning creative project management, digital products, marketing operations, and archives. Her portfolio includes the organization’s websites, interactive games and apps, marketing budgets and contracts, and stewardship of its digital image database, taxonomy, and physical archive.

Tina began her career in animation production and spent years building grant-funded web and app games before moving into her current role in 2025.

Nick is a creative operations leader with over 14 years’ experience across agency and in-house teams. He is currently Head of Creative Operations at BBC Maestro, where he leads the Creative Studio and oversees wider creative operations across the business, combining creative leadership with a focus on building high-performing teams and delivering exceptional work at scale.

Suzanne Darmory is Chief Marketing Officer of The AGNCY, a brand strategist, and a creative leader with more than 25 years of experience helping brands grow, evolve, and connect with their audiences. She has led high performing teams and omnichannel campaigns for Fortune 500 brands including American Express, Chase, L’OrĂ©al, and Verizon Wireless, delivering measurable business impact.

Matt Noyes is Vice President of Product Marketing at Sitecore, where he leads go-to-market strategy for solutions that help global brands create, manage, and optimize digital experiences. Throughout his career, he has helped bring innovative SaaS solutions to market across categories including marketing technology, digital experience platforms, video and streaming, digital asset management (DAM), CPQ, and enterprise legal software.

Most organizations don’t have a content supply chain. They have a DAM, a CMS, a planning process, task-management tools, a few creative tools, and one concerningly important spreadsheet that everyone (apart from that one guy) cannot stand.

That was awkward before. Now it’s a business risk.

Nora is a digital transformation and marketing leader with extensive experience driving growth, innovation and commercial performance across global brands, disruptive businesses and technology platforms.

Currently Chief Digital Officer for L’Oréal Consumer Products Division UK & Ireland, she leads digital strategy and transformation across media, e-commerce, data, AI and consumer experience.