Events Event Speaker Grant Hofmann

As Orange Logic’s first AI Solutions Architect, Grant leads the expansion of AI use cases across the platform, helping organizations unlock the full potential of their DAM and MAM systems through agentic AI - applied in a way that is powerful, practical, and responsible.

Events DAM Australia 2026 The Change Gap: Why DAM Evolution Is Outpacing Organisational Readiness

Context:

As DAM capabilities rapidly evolve through AI, automation, intelligent workflows, and increasing integration opportunities, organisations are under growing pressure to modernise their content operations.

While technology is advancing quickly, many teams are still navigating foundational challenges around governance, workflows, resourcing, adoption, and cross-functional alignment.

The Widening Gap:

Events DAM Australia 2026 Presentation 15:30PM

Context:

For over 5 years, UNSW's DAM has conquered numerous challenges, growing to over 200,000 assets and nearly 2000 trained users.

Explore how a balance of solid foundations and flexible response to change has helped the DAM to evolve to:

· Meet the needs of a diverse organisation.

· Prepare for major developments ahead.

The challenges:

· Establishing foundational frameworks and guidelines.

Events DAM Australia 2026 DAM 3.0: From Foundation to Enterprise Transformation

Fundamental Observations:

Foundations of DAM including metadata, governance, taxonomy and information management are all capabilities which are essential ingredients, but they are only the beginning of the journey.

Many organisations have successfully implemented DAM – far fewer have evolved it into an enterprise capability.

The Challenge Now: