Strategic product and marketing executive who excels at guiding startups and later stage companies to transformational growth.  Successful in bringing new solutions to market, revitalizing product portfolios and go-to-market strategies, and scaling operations across a broad set of industries. Collaborative leader and team player, with experience building and managing high performing global teams. 
 

Kira is the DAM Lead for Snap Inc.’s Creative + Marketing team, where she has built and grown a comprehensive Digital Asset Management program from its infancy. She defines and implements metadata standards, taxonomy structures, and tagging conventions to optimize asset search, rights compliance, and lifecycle management. Operating in an environment that demands speed and accuracy, Kira works to engage DAM users at every step of the creative process, using those insights to guide future creative work, operational reorganization, and the development of best practices.

Rodrigo Falcão is a Global Operations Director at VML, part of WPP, with over 20 years of experience leading project management and operational transformation in the global advertising industry. He has worked with iconic brands including Coca-Cola, Volkswagen, Colgate, and M&M’s, helping organizations improve execution, scale creative production, and deliver measurable business results. His work has contributed to internationally recognized agencies, including Cannes Lions Agency of the Year and Agency of the Decade winners.

Eric Magne is the Enterprise Sales Director at Air, leading enterprise revenue strategy and partnering with global brands to scale digital asset management across complex tech stacks. With experience at Air, Wix, and Impact, he has helped high-growth SaaS companies align go-to-market strategy with evolving technology infrastructure. Eric brings strategic insight on DAM's role in the modern ecosystem and how AI is reshaping content operations, data connectivity, and workflow automation.

Mark Holmes is a Senior Digital Librarian and Digital Asset Manager on Herbalife’s Global Marketing team, with over 10.5 years of experience leading DAM governance, operations, and global enablement. He has overseen two enterprise DAM platforms, led global asset migrations, managed corporate marketing asset processing and publication, delivered global DAM training, and supported 95+ international markets through asset lifecycle management.

Matt serves as the Director of Content Production at Living Spaces, where he is currently leading a next-generation enterprise DAM implementation. A rare "Business Creative," Matt bridges the gap between high-level strategy and hands-on execution, leveraging deep corporate experience from Oracle Retail, Accenture, and Amazon alongside a 12-year career as a commercial director and editor for magazine, TV, and streaming services.