Events On Demand Content How to Use AI in Day-to-Day Management

How to Use AI in Day-to-Day Management

Best Practices for Prompting, Tool Overview, and Applied AI in Business
 

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Events Event Speaker Jeremy Bright

Jeremy Bright is Global Solutions Specialist at ICP, helping enterprise brands design and optimize high-performing content operations programs. He works at the intersection of technology, process, and governance, supporting organisations to build scalable management ecosystems and future-ready operating models.

 Since joining ICP in 2019, Jeremy has advised global teams on DAM & PIM strategies, workflow optimisation, taxonomy & metadata frameworks, and change management, guiding businesses through complex transformation programmes with clarity and confidence.

Events Webinar Speaker Nina Smith

Senior Demand Generation Manager at Wrike with 10+ years of experience in demand gen, campaign strategy, and marketing ops. Ships campaigns, kills bad processes, and refuses to pretend misalignment is a strategy. Known for strong opinions, clean workflows, and a low tolerance for meetings that could’ve been a dashboard.

Events Webinar Speaker Sarah Ogalla

Sarah Ogalla is a Creative and Marketing Operations leader with 12+ years of experience scaling marketing operation ecosystems within retail and B2C organizations, including Ace Hardware Corporation. She specializes in workflow design, data strategy and enablement, and cross-functional operational frameworks that drive efficiency, revenue growth, and high-performing creative teams.

Events Inside the Creative Engine

Creative teams are drowning in requests, deadlines, and endless revisions. How do you scale high-volume content without sacrificing brand, creativity, or sanity?

Join Sarah Ogalla, Creative Operations Manager at Ace Hardware, for a candid, behind-the-scenes conversation on how her team turned creative chaos into a well-oiled engine. From structured intake and workflow hacks to operationalizing emotional storytelling at scale, Sarah shares what actually works.

Events Events Speaker Austin Jones

Austin is the Group Product Manager for B2B Products at BBC Studios, where he has led the strategic development and evolution of the company’s digital asset management platform for the past four years.

Working at the intersection of content operations, metadata strategy and user-centric product design, Austin partners with global teams to optimise workflows, drive adoption, and unlock greater value from BBC Studios’ extensive digital media catalogue.

Events Event Speaker Rebecca Hirsch

Rebecca Hirsch is the Associate Director for Digital Library at the University of Edinburgh. There, she has a large digital remit that includes library digital strategy, library systems, cultural heritage digitisation, and makerspaces. Through her work at Edinburgh and previous roles at Yale University, she has experience overseeing the provision of digital collections access and discovery systems, as well as overseeing the management of digital collections from digitisation to digital preservation.

Event Events Speaker Richard Heitmann

Strategic product and marketing executive who excels at guiding startups and later stage companies to transformational growth.  Successful in bringing new solutions to market, revitalizing product portfolios and go-to-market strategies, and scaling operations across a broad set of industries. Collaborative leader and team player, with experience building and managing high performing global teams.