Michael Quintana is a highly accomplished and visionary Strategy Head of Innovation and Emerging Technology, focusing intensely on the sports and digital entertainment sectors. He specializes in translating complex technological advancements, such as AI/ML, XR (AR/VR/MR), Optical Player Tracking Systems, and Virtual Worlds (Metaverse), into commercial products that deliver growth and sustained user engagement.

Artificial Intelligence (AI) is playing a critical role in reshaping how we manage, modify, and optimize digital assets. AI offers both the opportunity and the ability to improve all aspects of DAM - from the management of metadata, enhancing search and discovery processes, streamlining workflow to enhanced automation.

DAM is being transformed both as a technology and as a fundamental process within the creative and marketing operations of businesses.