Shayla Nastasi is a librarian and digital asset specialist who thrives where creativity meets organization. As the Digital Asset Associate at Helen of Troy, she draws on ten years of experience in data and operations to support the company’s creative work. She completed her MLS at Queens College in 2021 with a focus on digital preservation and archives. Shayla lives in Queens, New York with her family, and when she’s not immersed in metadata, she’s usually out for a run or experimenting with new baking projects. 

Payal Ramakrishnan is the founder of EZDeploy, a boutique AI implementation consultancy built specifically for creative and media agencies. After 17 years leading transformation and AI work, including the last 4 years inside agencies like Wieden + Kennedy, she started EZDeploy to help agencies operationalize AI without the hype or the overwhelm. She's currently working with agency clients on AI enablement using the same sprint methodology she'll share in this session.

Phil van Bruchem is Co-Creative Director at Splash, Treasury Wine Estates’ in-house agency, where for the past four years he has led award-winning creative work across some of Australia’s most iconic wine brands, including Penfolds, Cali by Snoop, Wynns and Squealing Pig.

Tom Opie is Co-Creative Director at Splash, the in-house agency for Treasury Wine Estates. Under his joint creative steer, Splash has evolved from a traditional agency offering into a strategic creative partner, helping drive business growth through culturally-led, commercially effective work across some of the world’s most recognised wine brands.

Justin Ricketts is Global Chief Transformation Officer at WPP Production, where he is leading the transformation of one of the world's largest content organisations: close to 10,000 specialists across 38 markets, built on AI-powered infrastructure. His focus is what happens when you amplify great people with intelligent systems rather than replace them with cheaper ones.