Alana Fitzgerald is an experienced Rights Manager specializing in global IP management, licensing negotiations, and digital asset workflows. Currently serving as a Senior Global Rights Manager, she oversees daily operations, manages the Ingest team, and evaluates process efficiencies. With a strong background in rights negotiation, she has successfully secured cost savings on high-profile celebrity, music, and third-party licensing agreements across TV, social media, radio, and print.

Billie Whitehouse is the CEO, designer and director of Wearable X. Billie specializes in the unique combination of hardware, software and apparel for wearable technology products. Known for her development of Nadi X, state-of-the-art technology to optimize your yoga. Billie is invigorating the fashion industry and transforming it into a business focused on improving the quality of our lives. Billie is an aesthetic specialist with a naturally inquisitive nature towards technology and innovation.

Rudi is a hybrid Global Creative Director and Principal Design Strategist with a career spanning product development, marketing, and branding. He currently serves as Director of Creative Innovation at the LEGO Group. Before that, he spent eight years at Google, and earlier in his career he held creative leadership roles at ad agencies including TBWA Paris, AKQA, Goodby Silverstein & Partners, Crispin Porter + Bogusky, and Butler Shine Stern.

Pricing & How to Register


To celebrate the launch of this series, we're offering the first 10 people to book a 20% discount! Enter the code FIRST20 when registering to receive this exclusive rate. 

For Payment in US Dollars (Price includes access to the full recordings):

Fees for the 4 part course: $499

Group access for 3 people from the same company: $999

Choosing the right Digital Asset Management (DAM) system is a critical decision that impacts your organization’s ability to manage and deliver content effectively. This 4-part workshop presents a strategic, multi-principles approach—including design thinking, stakeholder alignment, user-centered evaluation, and long-term scalability—that guides you through the DAM selection process.

The course emphasizes practical methods to assess real user needs, foster cross-functional collaboration, and future-proof your technology investment.