Events Masterclass in Creative Operations – Series 2

Elevate your approach to Creative Operations with this new online masterclass series. 

Designed for experienced practitioners and leaders, this programme explores how Creative Operations functions at a strategic level, how it can be effectively implemented, and how to strengthen it as a true driver of business value.

Industry experts share honest, real-world insight drawn from hands-on experience. Grounded in the core pillars of Creative Operations, people, process, and technology, each session focuses on practical application, helping you turn strategy into action.

Events Event Speaker Brian Murphy

Brian Murphy is the GM for the Americas at Bannerflow, where he leads the company’s growth strategy across North America. He oversees sales, partnerships, customer success and go-to-market execution, focused on helping brands transform how they create, scale, and optimize digital advertising through creative automation, AI, and data-driven workflows. Under his leadership, Bannerflow is positioning creative as a core performance driver, enabling teams to launch campaigns faster, reduce production costs, and improve results across channels.

Events Event The DAM Leaders Forum at DAM New York 2026

The DAM Leaders Forum

At DAM New York 2026 Henry Stewart Events and The Real Story Group continue a tradition of convening some of the most respected voices in digital asset management to share what is working, wrestle with what isn’t, and collectively raise the standard of DAM leadership across the industry.

Events Semantic Data Europe 2026 Look Who's Attending

Companies already registered include:

MNT, The Financial Times Ltd, Alation, Amazon, Amazon Development Center Germany GmbH, Digital Catapult, G-Research, zooplus SE, Kairos Innoventures S.à r.l.-S., Mutale Engineering Strategies, Jaguar Land Rover, La Caisse, Assa Abloy, UK Government, Data Reply GmbH, Elekta

Events Event Speaker Rachel Lederman

Rachel Lederman has produced just about everything short of a moon landing. She’s working on it. Over a 20-year career spanning Broadway, live television, Fortune 500 campaigns, and a live Twitch reality show for Kraft and Publicis that nobody thought was a real format — until it won a Shorty Award — she has built a reputation for showing up, figuring it out, and making work that actually works. She is the founder of Sweet Sadie Inc., Executive Producer at TAG Worldwide / Dentsu Creative, and living proof that the boldest move is almost never the one you planned.​​​​​​​​​​​​​​​​

Events Event Speaker Marcia Howard

Marcia Howard is a Senior Director of Creative Technology and Enablement in Target Creative, where she helps shape the tools, systems, and ways of working that help creative teams do their best work. She leads a team with a bold vision: to supercharge Target Creative into the force fueling the brand forward through bold creativity and operational excellence. This year, her team is focused on three key priorities: end-to-end creative workflow management, automation and AI enablement, and content and asset management.

Events Event Speaker Ali Patterson

Ali is a design leader with 15 years of experience helping teams build thoughtful, scalable programs and user experiences. She specializes in cross-functional partnership and guiding teams through periods of change, instability, and shifting priorities — including the move toward AI-native ways of working. Her talks focus on practical, hard-earned lessons for driving clarity from chaos, navigating ambiguity, and building capacity — while staying (mostly) sane.