When DAM fails to deliver on its promise, the technology is rarely the whole problem. More often, the challenges lie in the foundations: disconnected systems, unclear ownership, inconsistent governance, fragmented workflows, and processes that don’t reflect how the business operates.

Organizations invest heavily in DAM platforms, yet many still struggle to achieve the efficiency, adoption, and business value they expect. The question isn’t simply whether the technology works, but whether the organization has built the right foundation to make it successful.

Discover how C2PA works, where the ecosystem stands today, and what it takes to get your product ready for C2PA compliance. Explore the technology behind content authenticity, the evolving landscape of adoption, and practical steps to build trust, transparency, and interoperability across the ecosystem.

Reality:

Governance is the backbone of an organization’s DAM program - it’s the critical mechanism that keeps everything functioning cohesively. As organizations become increasingly data-driven, prioritizing good Governance is essential. There’s no avoiding it. It’s necessary to maximize the value of data and content. Governance provides the structure that ensures program objectives are met both during DAM and throughout its operations.

The inevitable implications:

The situation ‘as was’:

• A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
• Nobody with the necessary skill set to manage the DAM and transform user experience.
• A system which didn’t enhance the business’ ability to deliver growth.
• The need for more integration with other systems, MarTech and product data.

The situation now:

Facts:

• Digital transformations rarely fail because of the technology.
• When digital transformations stall it’s usually because organizations have failed to do enough to prepare their people for change.

Change:

What it really takes to implement change in environments shaped by DAM, AI and cross-functional complexity.

In conversation:

Your chance to connect with your fellow DAM Professionals in the networking lounge.