Covering:

• The Virtual Content Studio solution that is driving significantly greater efficiency in the Content Production process
• Our journey of successfully integrating emerging technology in a large organisation
• How we see the future

Audiences are becoming increasingly discerning, seeking authenticity and transparency

Our time is shaped by digital media - authentic storytelling has never been more powerful. Audiences crave content that resonates emotionally and feels real. 

Covering:

How the BBC crafts impactful, memorable stories. Applying insights from BBC.com audience data and the key tools and techniques that help content creators connect meaningfully with audiences.

Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.

Making Space for Creative Work Again

Modern campaigns have evolved, but Creative Operations hasn't. 

Creativity is being crushed by a "content explosion" and the ambiguity of bad briefs. 

This session is a blueprint for Creative Ops leaders to move from being "order-takers" to "strategic architects." We’ll discuss how you can strip away the administrative noise, leverage AI to reclaim your team's time, and build a scalable engine that prioritises big ideas over repetitive tasks.

Fact

After years of AI hype, marketing leaders are now focused on what's real: practical, large-scale application.

Consequence

This pivot presents a new operational reality that forces us to rethink everything from strategy to workflow.

Response

The Need for Reinvention

Context

In a time when the World Economic Forum has declared that every previously identified major risk (economic, technological, climatic, political) is now a verifiable fact, leaders are facing unprecedented pressure, with nearly half of CEOs doubting their company’s viability within a decade.