What’s Old Is New, What’s New Is Old

Context

As AI rapidly transforms how digital experiences are conceived and produced, UX Operations leaders find themselves at a familiar crossroads: scaling practices, safeguarding quality, and enabling teams to move faster without losing the user. 

While the tools are new, the core challenges: consistency, insight, governance, and collaboration, are not. In many ways, AI is bringing foundational UX practices back into sharp focus.

Servant leadership isn’t a management style; it’s a mindset. 

Design Operations leaders get pulled in every direction, but the most effective ones aren’t the loudest voices in the room. They’re the ones clearing the path for everyone else. In this talk, Winifred Parnes from Sullivan breaks down what servant leadership looks like in Design Operations: listening deeply, leading with empathy, and putting your team first.

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Sofía is a Global Product Owner at Mars Petcare, leading Marketing Resource Management (MRM) workflows to drive adoption, efficiency, and scalable content operations across markets and teams. She focuses on enabling marketing organizations to work smarter, faster and more collaboratively through streamlined processes and data‑driven product decisions.