Programme Update: First Sessions Announced

This year we’re introducing a number of interactive sessions where attendees can ask questions and explore key issues with others in the room. Designed to complement the wider programme, they create space for open exchange and shared thinking.

Semantics in the Age of AI: Questions Practitioners Must Answer in 2026
 

Context and challenge

Do we Speak the Same Language? How to Establish a System-to-System Connection and Integration in DAM

Building a system-to-system connection in DAM:

• The anticipated benefits.
• The unforeseen obstacles.
• The workflow involved in creating a seamless experience for users.

Covering: 

Increasing Efficiency & Brand Consistency with Automation Placed on DAM Foundations

The situation ‘as was’:

• A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
• Nobody with the necessary skill-set to manage the DAM and transform user experience.
• A system which didn’t enhance the business’ ability to deliver growth.
• The need for more integration with other systems, MarTech and product data.

The situation now:

DAM's Role in the Post-User Interface (UI) Economy

New world: when AI is the buyer:

• When AI agents do the shopping, who still needs a product page?
• The Invisible Storefront: Rethinking DAM When the Buyer is an API.

Covering:

From Connected to Intelligent: Scaling Your DAM Integration Ecosystem

Context:

Most organisations have moved beyond asking whether they should integrate their DAM – the question now is how to scale those integrations intelligently across the enterprise.

As the ecosystem surrounding DAM expands to include PIMs, CDPs, CRMs, marketing automation, eCommerce platforms and AI services, the point-to-point connections that worked for two or three systems quickly become unmanageable at scale.

The Future of Digital Asset Management including the Content Demand Chain

Context:

Change Management at the Core of DAM and AI Success 
- Beyond the Tools

Technology alone doesn’t deliver value, people do.

The issue:

As DAM and AI continue to reshape content operations, many programmes still fail to deliver impact. Not because the technology is wrong, but because the humans were not brought along throughout the change journey.

Challenges and Solutions:

Enabling Access to the National Video Archive of Performance (NVAP) 
- from Vaulted to Visible

Context and Challenge: