Events Event Speaker Amanda Spence

Amanda leads Bacardi’s Content Hub (DAM/PIM) and wider MarTech product portfolio, focused on turning content, product data, and brand guidelines into scalable, reusable assets across markets and channels.

She works at the intersection of marketing and technology, helping teams move from fragmented ways of working to a more product-led model where governance is built into platforms and content can actually flow, not stall.

Event Events Speaker James Rein

James is the Chief Customer Officer at ResourceSpace. He oversees product strategy, customer success, sales and marketing and helps organisations implement effective, scalable DAM solutions. James combines a practical, hands-on approach with clear leadership and communication skills, fostering collaboration and long-term client relationships. Outside of work James enjoys travelling, CrossFit and lots of good food.

Events Event Speaker Stijn Verest

Stijn Verest is the CEO and co-founder of Digital Herd, a consultancy and product company specialized in Digital Asset Management (DAM) ecosystems, integrations and workflow optimization. Through partnerships with platforms such as Sitecore Content Hub, Orange Logic and CHILI Publish, Digital Herd helps organizations extend the value of their DAM environments through tailored services, integrations and supporting products.

Events Event Speaker Via Tendon

Via Tendon is a leader with over 13 years experience across global agencies and in-house brands, working with Bupa, ANZ, Disney, Lenovo and Dentsu. A B&T 30 Under 30 recipient, she is known for building high-performing teams through compassionate, strategic, and inclusive leadership.

 

Events Event Speaker Aaron Michie

Aaron is a transformative operations leader with over two decades of experience in leading innovation, strategy and operations programs for some of Australia's most recognised businesses.

Currently serving as Director of Global Marketing Operations and Strategic Programs at Foxtel/DAZN, Aaron leads the planning and execution of programs that drive innovation and operational efficiency while maintaining high-quality output across and creative and marketing functions.

Events On Demand Content A Strategic Framework for Selecting the Right DAM Course Summary

Session 1: The Problem with Traditional Technology Selections

Traditional approaches to selecting technology often led to misaligned tools, wasted resources, and low adoption rates. In this session, we’ll explore common pitfalls—such as vendor-driven decisions, siloed planning, and failure to understand end-user needs.
Learn why these approaches fall short and what’s at stake if we don’t adopt better methods.

Session 2: Empathize: Understanding Your Users and Stakeholders

Events On Demand Content A Strategic Framework for Selecting the Right DAM

A Strategic Framework for Selecting the Right DAM

Choosing the right Digital Asset Management (DAM) system is a critical decision that impacts your organization’s ability to manage and deliver content effectively. This 4-part workshop presents a strategic, multi-principles approach—including design thinking, stakeholder alignment, user-centered evaluation, and long-term scalability—that guides you through the DAM selection process.

Events Event Speaker George Kilpatrick

George is Chief Revenue Officer and board member for Overcast HQ Ltd. He is responsible for all go-to-market activities in the company, including marketing, sales operations and product management. He has worked with Overcast HQ for nearly 4 years and has seen Annual Recurring Revenue growth of over 60%. George is also Chair of Snicket Labs, and a consultant specialising in digital media and technology adoption and has extensive business turnaround experience.