Alana Fitzgerald is an experienced Rights Manager specializing in global IP management, licensing negotiations, and digital asset workflows. Currently serving as a Senior Global Rights Manager, she oversees daily operations, manages the Ingest team, and evaluates process efficiencies. With a strong background in rights negotiation, she has successfully secured cost savings on high-profile celebrity, music, and third-party licensing agreements across TV, social media, radio, and print.

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.


To celebrate the launch of this course, we're giving the first 10 people to book a 20% discount! Register and enter the code FIRST20 to receive the exclusive rate.

On-Demand DAM Course Package

Get access to 20 DAM courses for a reduced price of $999 / £799 +VAT. The courses are available on-demand so you can watch them at your own pace.

The package includes the following courses:

Phil has worked within the DAM, PIM and wider Marketing Technology industry for over 25 years. 

Working with multiple system vendors and as an independent consultant, he has worked on many system implementation projects and RFx submissions across multiple industries including financial services, magazine, book and corporate publishing, retail, energy, FMCG, transport, manufacturing, travel and tourism, membership organisations and others.

At CI HUB, Phil is responsible for the continued success of our DAM and PIM vendor partners.