Context:

What began as a large‑scale marketing intelligence project, deliberately streamlined during implementation, resulted in a practical and scalable solution at Rosenbauer - the Rosenbauer Media Hub.

What we learned:

Hands-on learnings: 

  • From the introduction of a DAM system.
  • From day‑to‑day content operations.
  • Within an international marketing environment.

Background:

First Sessions Announced

We are delighted to announce the first sessions!


Adaptive UX Operations in the Age of AI

What’s Old Is New, What’s New Is Old

Context

As AI rapidly transforms how digital experiences are conceived and produced, UX Operations leaders find themselves at a familiar crossroads: scaling practices, safeguarding quality, and enabling teams to move faster without losing the user. 

With more than 20 years of experience building and scaling B2B SaaS platforms in e-commerce, insurtech and fintech, Rohit brings a dual focus on customer success and product excellence.