Darren has over 20 years of experience leading creative agencies and teams worldwide, and currently serves as in-house creative at SharkNinja. His previous roles span top global networks including WPP, VML, BBDO, Havas, R/GA, and CP+B, where he led campaigns for major brands such as Mars Group, BBC, Smart, Axe, Sky, Microsoft, P&G, Nike, Reckitt, Braun, and Adidas.