Shared reflections from the room

In this conversational session, MJ, Creative Technologist at Google Labs, explores the evolving meaning of Creative Technology. MJ will unpack her journey into the field, her approach to creative practice, and how personal definitions of ‘Creative Tech’ shape the work we choose to make and the futures we imagine building.

AI Across the Modern Creative Pipeline

This panel convenes voices to share real-world experiences of using AI in modern creative workflows, to separate hype from practice, and to explore how technology is reshaping the future of storytelling at every scale.

Time to have some lunch and visit the exhibition. See you back at 2:00 for the afternoon sessions!

Reflections from the Room

AI and new creative technologies are accelerating a major shift of creativity to performance. As the cost of producing content, campaigns, and ads drops toward zero, brands can now create, test, adapt, and scale creative across performance channels faster and more efficiently than ever before. But that same shift is also driving an explosion of content across every channel, flooding audiences with more messages, more sameness, and less impact.