Chelsea McLemore is a product design leader with 20 years of experience, who leads multidisciplinary teams through the intersection of media and technology. In her early career, she leveraged her combined background in design and strategy to lead UX on major launches for Walmart, Samsung, Verizon, and MARVEL Entertainment. These days she specializes in media experiences and fan engagement for companies like Disney, YouTube and now Twitch.

Jeffrey Blum is a Digital Creative Director and AI Innovation Leader specializing in the intersection of creativity, technology, and brand storytelling. He focuses on how organizations can leverage artificial intelligence to transform content creation, streamline workflows, and scale creative output while maintaining brand integrity.

Aigars Tukāns is a Brand Operations Manager at Vinted. In addition to managing brand campaigns, he oversees brand asset management, ensuring that stakeholders both inside and outside the company use assets consistently and in line with brand guidelines. Before joining Vinted's in-house Brand Studio, Aigars gained experience as a project manager and brand strategist at creative agencies.

Duncan works with content creators, business users, and system specialists to develop a new DAMS. The system supports access to Historic England’s archive of over one million digital images, and is used across the organisation for publications, media, marketing, education, and web content.

Duncan’s role focuses on interpreting between business need and technical capabilities to provide a platform that enables teams to find, access, and reuse shared imagery that is ready for wider use. Still a work in progress!

Michal Kubin is a Senior Ontologist at zooplus SE, with 13 years of experience in eCommerce taxonomy, ontology, and largescale product classification, always with a strong focus on customer experience and shop navigation. At zooplus, he has been deeply involved in upgrading the legacy taxonomy of a 25yearold company into a modern, standardized system that enables automated category assignments for both 1P and 3P sellers through facetbased classification.

Danila Arminio is a Taxonomist and Ontologist at zooplus SE,with over 20 years of experience bringing order to complex digital product worlds. During her 12 years at Amazon, she helped build the Unified Taxonomy model, contributed to the launch of the Italian and Spanish Amazon shops, and supported Knowledge Graph initiatives, always with one goal: making sure products, systems, and customers were all speaking the same language.