Marcel leads product innovation and end-to-end delivery by designing high-value use cases, conducting stakeholder demonstrations, and evaluating emerging technologies to inform product strategy. Marcel turns large language models into business value, currently helping Comcast make AI less artificial and more intelligent.
As a solutions-driven Digital Asset Manager with an emphasis on digital asset management, Aaron specializes in archiving, metadata tagging, and process implementation. Aaron is recognized for driving process improvements, with expertise that spans operations management, strategic planning, team leadership, and stakeholder engagement, including working on multiple Olympic and Paralympic Games.
What does a day in the life look like when you’re supporting Olympic-scale creative campaigns?
As an official sponsor of the Milano Cortina 2026 Olympic and Paralympic Winter Games, Comcast Xfinity operates in a fast-moving, high-stakes content environment where brand and production teams must collaborate seamlessly to book talent, create assets and deliver creative on tight timelines, often across multiple brand sites and channels, all while keeping their brand safe.
Micki Katz, with a background in creative operations management and technology implementation, currently serves as the Digital Asset Manager at Molson Coors Beverage Company. In this role, she ensures that approved marketing content is readily accessible and easily discoverable for its extensive network of distributors and partners in the USA and globally. Micki’s focus has been to establish a robust taxonomy that would be scalable and facilitate integration with other business systems particularly Product Information Management (PIM).
Myron Nilsson is President of AdPipe Studio, where he helps enterprise brands unlock the full value of their content through modular libraries, in-house content systems, and Human Touch AI. He specializes in designing scalable video ecosystems that improve governance, speed, and reuse while keeping the work emotionally resonant and unmistakably human. His focus is helping teams move from one-off campaigns to repeatable content engines that support personalization, localization, and always-on execution without losing brand control.
Operating across multiple languages while navigating strong localisation demands and tightening legal scrutiny is increasingly complex. Environmental and carbon data are no longer optional - they are core product information.
The reality
The challenges can’t be met without good technology, good governance and effective procedures. The need for manual workarounds undermines the efficacy of a PIM system. One dataset for all markets is unrealistic.
With a curious nature and over a decade of experience spanning both in-house and agency environments, Jess excels at taking action from ambiguity and building from the ground up. She is passionate about creative work, solving problems, and helping people by making things easier.
Corey loves operations, processes, and creating order to help others achieve their goals. With a hair shy of 20 years spent in the Creative Operations domain, he’s had almost as many successes as failures and genuinely loves life. He believes that the shortest way to get to where we’re going involves collaboration and empathy, that brevity matters and that you might as well be nice. Also, as an Apprentice Shinrin Yoku guide, you can usually find him in a forest.
Luis Clark helps teams work better by showing them a smarter way to run work - giving people time back for creativity, strategic thinking, and the work that actually makes a difference.
An ex-media and radio leader with 20+ years’ experience, he’s led creative teams and transformation projects across some of the UK’s biggest audio, radio, and digital advertising brands, blending creative ambition with operational discipline.