Mordecai is a senior global executive defining the value of innovation with a track record of reimagining organisational direction, driving commercial results, and leading complex companies through transformation and growth. She has held executive roles across multiple regions and sectors, including leading Hyundai’s global growth and future-focused mandate, where she delivered significant revenue gains, expanded international operations, and established new profit-driving business models through innovation. 

How to Use AI in Day-to-Day Management

Best Practices for Prompting, Tool Overview, and Applied AI in Business
 

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Jeremy Bright is Global Solutions Specialist at ICP, helping enterprise brands design and optimize high-performing content operations programs. He works at the intersection of technology, process, and governance, supporting organisations to build scalable management ecosystems and future-ready operating models.

 Since joining ICP in 2019, Jeremy has advised global teams on DAM & PIM strategies, workflow optimisation, taxonomy & metadata frameworks, and change management, guiding businesses through complex transformation programmes with clarity and confidence.

Senior Demand Generation Manager at Wrike with 10+ years of experience in demand gen, campaign strategy, and marketing ops. Ships campaigns, kills bad processes, and refuses to pretend misalignment is a strategy. Known for strong opinions, clean workflows, and a low tolerance for meetings that could’ve been a dashboard.

Sarah Ogalla is a Creative and Marketing Operations leader with 12+ years of experience scaling marketing operation ecosystems within retail and B2C organizations, including Ace Hardware Corporation. She specializes in workflow design, data strategy and enablement, and cross-functional operational frameworks that drive efficiency, revenue growth, and high-performing creative teams.

Creative teams are drowning in requests, deadlines, and endless revisions. How do you scale high-volume content without sacrificing brand, creativity, or sanity?

Join Sarah Ogalla, Creative Operations Manager at Ace Hardware, for a candid, behind-the-scenes conversation on how her team turned creative chaos into a well-oiled engine. From structured intake and workflow hacks to operationalizing emotional storytelling at scale, Sarah shares what actually works.

Austin is the Group Product Manager for B2B Products at BBC Studios, where he has led the strategic development and evolution of the company’s digital asset management platform for the past four years.

Working at the intersection of content operations, metadata strategy and user-centric product design, Austin partners with global teams to optimise workflows, drive adoption, and unlock greater value from BBC Studios’ extensive digital media catalogue.