Events Creative Operations Summit London 2026 Track 1 Back to Big Ideas

Making Space for Creative Work Again

Modern campaigns have evolved, but Creative Operations hasn't. 

Creativity is being crushed by a "content explosion" and the ambiguity of bad briefs. 

This session is a blueprint for Creative Ops leaders to move from being "order-takers" to "strategic architects." We’ll discuss how you can strip away the administrative noise, leverage AI to reclaim your team's time, and build a scalable engine that prioritises big ideas over repetitive tasks.

Events Creative Operations Summit London 2026 Track 1 The Big Leap

The Need for Reinvention

Context

In a time when the World Economic Forum has declared that every previously identified major risk (economic, technological, climatic, political) is now a verifiable fact, leaders are facing unprecedented pressure, with nearly half of CEOs doubting their company’s viability within a decade.

Events Event Speaker Jacob Robinson

Jacob is Manager of Business Operations, Integrated Services at Lionsgate, where he drives operational innovation at the nexus of people, process, and technology to help teams better achieve their goals. In his role, Jacob leads initiatives that streamline business workflows, improve cross-functional communication, and modernize the systems that power content creation across the studio.

Events Event Speaker Phyllis Davidson

An experienced Silicon Valley B2B marketing executive, Phyllis Davidson covers B2B Content Strategy and Operations at Forrester Research. With B2B content always a focus, she has worked across multiple marketing disciplines in both large and small technology companies as well as at marketing agencies and as a consultant.

Phyllis has led teams and built and executed global integrated campaign programs to build brands and drive demand generation, crafted content strategy and architecture, and handled executive communications and merger and acquisition marketing integration.