This course is built on one premise: every search begins with metadata. If your metadata is in a mess, then your search results will be too.
Imagery has the power to influence consumers and increase sales. In fact, images are business assets in their own right. Yet all too often, organizations invest heavily in producing high quality content, only to fail at the last hurdle. They have all the right assets, but not necessarily the right keywords to deliver a high quality search experience.