An honest conversation about implementing DAM at global scale
Mariam Ayoade, Senior Director of AdTech and Governance, Global Digital Experiences & Capabilities, Visa joins Jarrod Gingras, Managing Director, Real Story Group to share her journey of implementing a new digital asset management solution across 5 regions and 250+ markets, serving multiple business units and affiliates.
This isn't a success story wrapped in a bow. Rather, it’s a real-world account of evolution, learning, and strategic decision-making.
- Why "not having it all figured out" is normal;
- How to prioritize what matters when you can't solve everything on day one.
Practical insights on building for scale, enhancing capabilities with AI, and driving standardization across a complex global organization.