Alana Fitzgerald is an experienced Rights Manager specializing in global IP management, licensing negotiations, and digital asset workflows. Currently serving as a Senior Global Rights Manager, she oversees daily operations, manages the Ingest team, and evaluates process efficiencies. With a strong background in rights negotiation, she has successfully secured cost savings on high-profile celebrity, music, and third-party licensing agreements across TV, social media, radio, and print.

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.


To celebrate the launch of this course, we're giving the first 10 people to book a 20% discount! Register and enter the code FIRST20 to receive the exclusive rate.

On-Demand DAM Course Package

Get access to 16 DAM courses for a reduced price of $999 / £799 +VAT. The courses are available on-demand so you can watch them at your own pace.

The package includes the following courses:

Phil has been active within the DAM, PIM and the wider Marketing Technology industry for over 25 years. Working with multiple system vendors and as an independent consultant. He has implemented many projects across multiple industries including financial services, magazine, book and corporate publishing, retail, energy, FMCG, transport, manufacturing, travel and tourism, membership organisations and others. At CI HUB, Phil is responsible for the continued success of our DAM and PIM vendor partners.

Rachel Kohl began her career in DAM by spending over 10 years managing digital assets within the television industry. She brought her expertise to Widen / Acquia in 2020 as a DAM Implementation Consultant. She prides herself on her problem-solving skills, with a knack for piecing together complex puzzles to tailor solutions that perfectly fit the unique needs of each customer scenario.

Creative Operations Summit London 2025 Video Library

Welcome to the Creative Operations Summit London 2025 video library—a growing collection of insights from industry leaders shaping the future of creative operations. Here, you'll find expert discussions, thought-provoking expert opinions and exclusive content designed to inspire and equip you with the latest strategies, tools, and trends in Creative Ops, Creative Production and Content Studio Ops. 

Check back regularly, as we'll be adding more videos in the lead-up to the event!