A Strategic Playbook for Adoption, Influence and Business Value
Reality
Your DAM competes for attention just like any other internal initiative.
The challenge
To earn sustained adoption, administrators must think beyond training and market the platform with the same discipline used to launch a product.
Meeting the challenge
Drawing on how Light & Wonder - one of the world's largest gaming and entertainment companies - built an engaged, thriving user community on Orange Logic’s DAM:
- How relevant education, humorous newsletters, memorable campaigns, and gamified experiences helped turn users into active participants.
- Tactics that deliver the larger strategic goal: building a content ecosystem that drives reuse, accelerates work, improves automation, and supplies better context to the AI tools used across the organization.
- How to create an adoption program, measure its impact, and communicate DAM value in language that resonates with executive leadership.