Measuring ROI in Digital Asset Management isn’t always about dollars, and that’s okay. In this session, we’ll explore how to define and demonstrate the real value of your DAM, even when it doesn’t directly translate into revenue.
From efficiency gains to user satisfaction and creative consistency, there are many ways to show that your DAM is worth the investment.
Define the Purpose of Your DAM
Understanding why your DAM exists is the foundation of measuring success. Is it your organization’s single source of truth? Is it built for managing web content? Does it support internal and external partners? Clarifying the purpose helps you align your ROI story with your company’s goals.
Identify What Success Looks Like
Success isn’t one-size-fits-all. Once your DAM’s purpose is clear, establish benchmarks that make sense for your organization, whether that’s uploads vs. downloads, user logins, or adoption rates. These metrics reflect real impact, even if they don’t show up on a financial report.
Measure, Evolve, and Revisit
As your business grows, so should your measures of success. Track how your DAM performs now, then set future success markers that align with evolving priorities. Real-world examples of what success looks like today – what it could look like tomorrow – help keep your DAM strategy relevant and forward-looking.
Keep a Pulse on Your Users
ROI also lives in the user experience. Regularly connect with your users through 1:1 chats, small group discussions, or occasional surveys to gather honest feedback about what’s working and what needs attention. The more connected you are to their needs, the more effectively you can demonstrate the DAM’s ongoing value.