Reporting the successful use of AI technologies in content workflows
When used effectively, AI is a tool upon which to build and then amplify:
- The ideas of humans.
- Team productivity and creativity.
Covering:
- How generative AI is being used within content creation today and how we got to where we are.
- The operating model and human skills needed to leverage the technology - what to consider before you start.
- Defining DAM's role in orchestrating these new capabilities.
- Measuring benefits and returns on investment in AI projects for content - what to consider and how to report. Examples from the real world.