How we Harmonised Creative Operations and Unlocked Brand Consistency
Rebranding is more than a new logo - it’s about giving teams the tools to tell the story well. For the nonprofit we served, that meant finding a new DAM.
A walk through a journey from frustration to freedom:
- How we cleaned the house.
- How we chose a platform that fits.
- How we brought the brand to life in a way that works for the entire organization.
The Moment of Realization:
- The “before” story: what life was like with the old DAM.
- Small, relatable frustrations (searching forever for the right logo; staff using old assets, etc.).
- Tie it to the urgency of an upcoming brand launch.
Building the Wishlist
The Search Adventure
Making the Move
- Tips for building early wins so the team sees value fast.
Life After Launch
- The relief of knowing everyone has what they need.
- How the new DAM reinforced the rebrand: consistency, accessibility, and confidence.
- Personal reflections: what surprised us, what we’d do differently.
Takeaway
- Simple, human-centred advice: start with people, not platforms.