Events DAM New York 2026 Day 1 Track 1 Visa's Real-World Journey to Enterprise DAM - Built for Scale

An honest conversation about implementing DAM at global scale

Mariam Ayoade, Senior Director of AdTech and Governance, Global Digital Experiences & Capabilities, Visa joins Jarrod Gingras, Managing Director, Real Story Group to share her journey of implementing a new digital asset management solution across 5 regions and 250+ markets, serving multiple business units and affiliates.

This isn't a success story wrapped in a bow. Rather, it’s a real-world account of evolution, learning, and strategic decision-making.

Events Webinar Speaker Amie Araghi

Amie Araghi is the Emerging Verticals Lead at TwelveLabs, a video understanding AI company helping organizations unlock the full value of their video assets. With 10+ years of experience across SaaS companies, APIs, and video streaming, she specializes in building and scaling go-to-market organizations, strategic partnerships, and helping companies translate emerging technologies into measurable business growth.

Events Event Speaker Marcel Severino

Marcel Severino is an AI Production Design Artist at Comcast, where he helps bring creative ideas to life by blending design, production, and generative AI. As part of his role, he builds smarter workflows that help teams create, manage, and deliver content faster and more efficiently.

Events Event Speaker Eph Cruz

Eph is Director of GenAI & Creative Technology at Comcast and one of the early members of Xfinity Creative, the in-house creative agency, where he leads the integration of creative generative AI and automation into brand and content workflows.