Creative Ops Strategies That Hold Steady While Teams Pivot

Context:
Creative work thrives in tension: too much structure smothers innovation, too little breeds chaos.

Getting the balance right:
How Saatva’s in-house creative team builds operational frameworks that deliver clarity, consistency, and measurable results without draining creative energy.

Lessons from the Olympics and Super Bowl high-stakes campaigns:

Are you ready… 

…to streamline your creative process, align teams, and unlock efficiency?

A hands-on sharing of the CreativeOps Toolkit - packed with actionable strategies, you and your team can use immediately. All with real-world examples of application.

Covering:

2 years ago, the Creative Services team at Dexcom set out to evolve into an in-house agency, Creative Studio. 

Today, that vision has become reality. 

Julie Wisnicki, Head of Creative Studio, shares the story behind the evolution: how operational rigor, brand governance, and team culture came together to power a new era of creative excellence.  

Spotlighting the team’s recent wins, revealing lessons in scaling talent, measuring impact, and fostering culture. 

At Coinbase, the Creative Operations team has rewritten how in-house creative campaigns are imagined and delivered, especially in the age of AI.

For their latest major US and UK campaigns, Patrick Marzullo reveals how AI served as a silent accelerator during the pre-production phase. But human craft, culture-building, and hands-on production made the final work impossible to ignore. 

Your chance to visit the exhibition and network with fellow Creative Ops professionals.

(It’s There but Not Intrusive)

Observations:

At first glance, the Grateful Dead and Creative Operations might seem like strangers. But the band built one of the most resilient, adaptive, creative ecosystems in modern history. They mastered the art of creating ‘Freedom Within Frameworks’.  

Embracing ‘Freedom Within Frameworks’ helps Creative Ops teams spark innovation while staying on track.

Five Things I’ve Learned about Building an In-House Agency that Works with External Clients

Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand.

With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.

A New Frontier

An inside look at how NASA turns audacious missions into compelling engagement with its target community. The creative principles that fuel imagination, precision, and collaboration at the highest level. 

From Moon launches to solar eclipses and all else, how NASA’s creative teams translate science and exploration into unforgettable visual experiences.