Alexandru Radavoi is Global Director of Digital Commerce and Digital Product Catalog at Vertiv, where he is redefining the role of the product information and corporate website in an AI-driven world. He leads the transformation of Vertiv.com from a traditional web presence into a scalable digital growth platform powered by structured product data, intelligent content, and AI.

Reality:

Most Digital Asset Management systems are good (or good enough).

  • They store assets.
  • They support workflows.
  • They help teams find what they need.

But only a few achieve greatness—systems that people trust, adopt naturally, and that clearly enhance how organizations create, manage, and deliver content - producing great outcomes for the organization.

Questions:

Fundamentals of Metadata and Taxonomy for DAM Professionals

Wednesday September 30, 10.15am-1.15pm

This tutorial teaches the fundamentals of metadata and taxonomy, including standards, best practices, and governance needed to manage your content in your DAM. Metadata matters because not only does it define us at any given point in time, but it also gives structure and meaning to the data associated with all that we do in our business. Metadata is the foundation of any digital strategy. 

A Principal Creative Ops Manager with 14 years in the industry, Kerry has led operations for everything from high-end retail, real estate and food delivery tech. With her team, she has a wealth of knowledge in building the behind-the-scenes infrastructure that keeps complex, multi-channel teams moving. For Kerry, good operations should be felt in the results, not seen in the process. She is dedicated to elevating operations as a vital, strategic partner to the creative process.

We're closing this year's DAM and Collections Management for Cultural Heritage conference the way the best collections are built: by looking at everything we've gathered and asking what it actually means.

For the final 30 minutes, the panel of experts will step back from the day and reflect on the ideas that landed, the tensions that didn't resolve, and the questions that kept resurfacing whether we were talking about metadata standards, digital preservation, or the weight of stewarding centuries of culture on a constrained budget.

Then the floor opens.