In the high-stakes world of theatrical releases, nothing goes public until it is cleared, controlled, and exactly right. In this fireside chat, Lionsgate’s Jacob Robinson shares how the studio replaced multiple legacy DAMs and siloed tools with a centralized platform that provides internal teams and external partners with secure access to final, approved marketing assets, including trailers, artwork, and promotional materials.

Start your day with a bite to eat and a chance to visit the exhibition.

In a world where every new tool is hailed as “transformative,” Creative Technology faces a unique challenge: how do we define a discipline that sits at the intersection of imagination, engineering, and cultural relevance, without being drowned out by hype?

AI, XR, and the Evolution of Fan Interaction

Market reality

• Fan engagement is shifting from broadcast to participation
• AI and XR technologies are redefining the fan journey

Covering

• Conversational AI companions 
• Personalised media outputs 
• Immersive AR/VR experiences

All blur the line between digital and physical environments.

A shared conversation with the audience, led by Julia Arenson.

Scaling creative work fundamentally changes how ideas are made, tested, and delivered. Traditional creative models struggle under volume, performance pressure, and operational complexity, often pushing teams away from exploration and toward safe, incremental outputs.

Creative tech has become essential to sustaining creativity at scale at King. Sian Finnis will share how the right tools and systems have relieved acquisition performance constraints, moved teams beyond “hero” thinking, and enabled broader, more continuous exploration.