Facts: • Kimberly-Clark saw the opportunity to move beyond basic automation and use AI more actively within their DAM. • Making agentic DAM real required adopting the right approach to: - Acceptance - Governance - Execution
Context: Every organization has invisible systems; spreadsheets, shadow databases, and informal processes that shape how work really gets done. Before any transformation can succeed, these ghosts must be uncovered and the implications of their presence understood.
Thus the need for Quantum Business Archaeology, a structured discovery method for identifying the unseen systems that can quietly derail DAM initiatives.
The Future Digital Leaders Programme gives young DAM professionals the opportunity to engage and network with the DAM community through attending DAM Sydney free of charge. We want to see our community flourish, and what better way to achieve this than by investing in the digital leaders of tomorrow.
If you, or any of your team, qualify for the programme we would be delighted to hear from you.
Content has been a perennial marketing albatross. Now, faced with ever more pressure to deliver personalized experiences but aided by access to state-of-the-art technology to help make it happen, marketers must completely rethink this core marketing asset.
Static content is poised to be overtaken by an evolved and energized version.
In the high-stakes world of theatrical releases, nothing goes public until it is cleared, controlled, and exactly right. In this fireside chat, Lionsgate’s Jacob Robinson shares how the studio replaced multiple legacy DAMs and siloed tools with a centralized platform that provides internal teams and external partners with secure access to final, approved marketing assets, including trailers, artwork, and promotional materials.
In a world where every new tool is hailed as “transformative,” Creative Technology faces a unique challenge: how do we define a discipline that sits at the intersection of imagination, engineering, and cultural relevance, without being drowned out by hype?