Every metadata professional has built their own audit framework. Every audit measures different things. Two consultants can look at the same dataset and come back with two completely different answers. That is not a standard. That is a consulting opinion.

Bynder partnered with Censuswide Research Consultants to survey 2,000 global industry professionals and identify key trends and challenges in DAM, AI and AI Agents. 

 What we discovered

The multiple ways AI is delivering unprecedented value by: 

• Transforming marketing operations
• Optimizing budgets
• Augmenting workforces
• Powering smarter automation

Digital Asset Management professionals are bombarded with conflicting messages: “AI will solve all your metadata problems,” or “If the AI isn't native to your DAM, it doesn't count.” The reality is far more nuanced.

Join Jake Athey and Rachel Kohl from Acquia as they dismantle the myths defining the current landscape. We will move beyond the binary of “AI vs. Manual” workflows to explore the practical spectrum of modern DAM management.

This session will guide you through:

As content volumes explode and digital experiences become more personalized, the biggest challenge organizations face is no longer discovering assets - it’s executing content operations fast enough.

Today, content creation, quality control, personalization, management, and delivery are handled by fragmented tools and siloed teams. DAM systems often sit in the middle as passive repositories, creating handoffs, bottlenecks, and duplicated effort. In this model, work waits instead of moving forward.

Context:

People Inc. is the largest publishing company in the United States, responsible for over 40 iconic brands and reaching nearly 200 million people every month.  Over the past 10 years, we’ve had astronomical growth in all areas, including the internal DAM system. Things have only gotten more complicated in the expansive universe of DAM – from social media and instantaneous internet news to new tools such as AI-powered image tagging and generation. So, we faced the challenge, “where do we go from here?”

Enjoy lunch, visit the exhibition, or join the exclusive Agentic AI Workshop with Orange Logic (details below)

Operationalizing Agentic AI at Scale Inside Your DAM

📅 Wednesday March 18 | ⏰ 1.30pm - 2pm

Join Orange Logic for an exclusive private workshop designed for leaders ready to move beyond experimentation and build agentic capabilities that are practical, governed, and tied to measurable outcomes.

Describing a practical, compliant approach to scaling localized video 

• Use AI to accelerate governed workflows.
• Lock the template just once.
• Structure footage for reuse.
• Produce repeatable variants across brands, products, markets, and formats.

Covering:

Facts:
•    Kimberly-Clark saw the opportunity to move beyond basic automation and use AI more actively within their DAM.
•    Making agentic DAM real required adopting the right approach to:
-    Acceptance
-    Governance
-    Execution

Context:
Every organization has invisible systems; spreadsheets, shadow databases, and informal processes that shape how work really gets done. Before any transformation can succeed, these ghosts must be uncovered and the implications of their presence understood. 

Thus the need for Quantum Business Archaeology, a structured discovery method for identifying the unseen systems that can quietly derail DAM initiatives.