AI experimentation is everywhere in Creative Ops, but much of it is happening in the wrong place, meaning operational impact can be minimum if at all. 

Often teams are using standalone tools and agents to speed up individual tasks, writing copy, generating assets and more. But while individuals get faster, the system doesn’t.  And in some cases, making individuals faster leads to even more bottlenecks.   

Fact

After years of AI hype, marketing leaders are now focused on what's real: practical, large-scale application.

Consequence

This pivot presents a new operational reality that forces us to rethink everything from strategy to workflow.

Response

Two creatives. One shared mission: making the cosmos impossible to ignore.

NASA's Creative Director and the Executive Producer of Pale Blue Originals pull back the curtain on how audacious space and science missions become stories that stop people in their tracks.

This session goes beyond the inspiration and into the operation: 

Optional pre-conference breakfast workshop: a hands-on session before the main program begins.

Change Management for Creative Ops

Real World Truth

Designing better processes is the (relatively) easy part. Getting stakeholders to adopt them is where most initiatives fail. 

What to do