Exploring: How one enterprise media and archival team approached AI adoption while facing increasing workloads, growing asset collections, and limited staff growth.
Offering: Perspectives from both manager and senior leadership on building responsible, scalable AI adoption strategies that balance innovation, operational efficiency, and team trust.
Content operations are evolving faster than most organizations can adapt.
Response:
How AI-powered content supply chains, content provenance, trust, and governance are reshaping the industry and why the organizations that succeed will be those that build the capability to adapt continuously.
What it really takes to lead change, accelerate adoption, and prepare organizations for what’s next.
The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest DAM solutions.
DAM vendors will present a series of short, focused demos showing how their systems address specific business use cases and attendees will help crown the "DAM NY 2026 Tastiest DAM Demo".
Expert judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top?
For years, DAM success has been measured by operational metrics - downloads, logins, storage usage, and search activity. But do these numbers really demonstrate business value?
Today's DAM leaders are under increasing pressure to prove measurable impact.
An interactive panel:
Leading industry experts discuss how organizations are moving beyond activity metrics to outcomes that matter, including:
Brands and marketing organizations must determine what metadata fields and relationships are appropriate for AI integration with digital assets. AI can help automate tasks, including:
Tagging
Categorising
Describing
AI is used to support DAM duties such as metadata clean-up, governance documentation and reporting. Applications that optimize asset ingestion, saving time and money.
However, there are important questions that must be answered:
Rally House operates one of the most visually complex retail environments in sports merchandising, managing and delivering licensed imagery for more than 4,000 sports teams daily across email, web, and social media. At that volume, manual workflows aren't just inefficient, they're humanly impossible.
Digital asset management has traditionally focused on organizing, governing, and distributing approved content. But what happens after those assets leave your DAM?
As counterfeit goods, unauthorized sellers, and intellectual property infringement continue to expand across ecommerce marketplaces, social media, and digital channels, organizations are discovering that their DAM can play a much larger role in brand protection.
What does modern DAM look like inside two complex enterprise organizations?
Hear two different perspectives on the same challenge from Timothy Kasper, Director of Marketing Operations Nationwide and Shayla Nastasi, Digital Asset Manager at Helen of Troy. Together, they’ll share how their teams are making content easier to find, reuse, and govern while embracing AI.