Context:

Everyone is talking about AI agents, but what does an "agentic experience" actually look like inside a Fortune 50 content supply chain?

Three creative technology leaders will demystify the buzzwords and explore how AI is fundamentally rewiring the way we store, build, and deploy content.

Covering: the critical shift from treating DAM as a static storage facility to transforming it into a proactive ecosystem.

Including:

A Strategic Playbook for Adoption, Influence and Business Value

Reality

Your DAM competes for attention just like any other internal initiative.

The challenge

To earn sustained adoption, administrators must think beyond training and market the platform with the same discipline used to launch a product.

Meeting the challenge

Drawing on how Light & Wonder - one of the world's largest gaming and entertainment companies - built an engaged, thriving user community on Orange Logic’s DAM:

An honest conversation about implementing DAM at global scale

Mariam Ayoade, Senior Director of AdTech and Governance, Global Digital Experiences & Capabilities, Visa joins Jarrod Gingras, Managing Director, Real Story Group to share her journey of implementing a new digital asset management solution across 5 regions and 250+ markets, serving multiple business units and affiliates.

This isn't a success story wrapped in a bow. Rather, it’s a real-world account of evolution, learning, and strategic decision-making.

Reimagining Digital Experiences in 2026 and Beyond: The Art of the Possible

The journey to here:

DAM used to be about managing assets. Then the focus shifted to orchestrating experiences.

What’s happening now:

As exploding channels and AI surfacing put more power into consumers’ hands (and less into marketers’), everything is moving yet again.

The opportunities:

Start your day with a bite to eat and a chance to visit the exhibition.