• DAM isn't just a technology implementation: treat it as an operating model and use it in business transformation - what that means for ownership and leadership.
• Building the connected content ecosystem: how DAM fits into the broader content supply chain across planning, creative operations, studio/production, workflow, CMS and downstream channels.
• Creating belief in the future state: getting people to see and buy into what's possible before you've built it.

What if moving content between systems was as simple as describing what you want to accomplish? AI is changing how DAM teams automate workflows, connect business systems, and manage digital assets without requiring complex development projects. This session demonstrates practical ways AI can help streamline metadata enrichment, automate content distribution, orchestrate workflows, and simplify integrations with PIM, CMS, Collection Management Systems, and other business applications.

Context:

• As organizations scale AI initiatives, expand omnichannel experiences, and manage growing volumes of content, DAM is being pushed far beyond its traditional role as a repository for files.
• Leading enterprises are discovering that legacy DAM architectures can no longer support the speed, complexity, and intelligence required by modern content operations.

Exploring:

Start your day with a bite to eat and a chance to visit the exhibition.

Unwind with a drink, spark new conversations, and make the connections that continue long after the event ends.

Fact:

DAM is increasingly expected to connect across PIM, CMS, workflow, MarTech, rights, analytics, and AI tools. 

Different opinions:

The interesting debate is not just what integrations do you have but how organizations scale an ecosystem without creating another layer of complexity.

Covering:

How to maximize DAM value, through:

With Audience Participation and Take the Mic 🎤 

Format:

A little different. Instead of spending time talking to you, we're going to talk with you. This is a facilitated industry pulse-check. Through live polling and ‘Take the Mic 🎤’ moments, we will use the room to surface what is happening across DAM, content, creative operations, and digital teams right now. 

AI has moved beyond pilots, and DAM teams are feeling it:

Context

Content reuse sounds simple. Until you try to make it work at a global scale in a highly regulated organization.

The challenge

For Takeda, the challenge wasn’t simply creating more content. It was making approved content easier to find, understand, adapt, and reuse, while preserving the governance, context, and connections required in a regulated environment.

What Takeda did