Events DAM LA 2026 Day 1 DAM’s Role in the Tech Stack - The Critical and Evolving Role of DAM as it Integrates with AI-driven Technology

The need:

Marketing, creative, and product teams adopt AI tools for content generation, personalization, and operational efficiency, the foundational need for a single source of truth for all digital assets becomes critical.

Things to consider now before you lose control of your assets:

  • Forensic watermarking.
  • Embedded metadata and C2PA.
  • Upstream and downstream hand-offs and version control.

Solutions: 

Events DAM LA 2026 Day 1 Migrating a DAM System as a Solo Arranger - Metadata Re-Imagined

Context:

The Susanne Kester Archives at the Skirball Cultural Center (SCC) in Los Angeles collects and preserves materials that document the SCC’s history, exhibitions, and community, cultural and educational programs.

What we plan to do:

Whilst preparing to migrate a DAM system the SCC Archives is re-imagining the metadata structure of Skirball's digital collections.

Covering:

Events DAM LA 2026 Day 1 Rights, Licensing and Compliance in the AI Era

At all stages of the digital life cycle, brands must manage and protect their digital assets throughout the marketing and creative ecosystem

The challenge:

How to effectively use DAM to manage legal permissions and restrictions.

Solutions include tools to:

  • Enforce policies.
  • Track usage.
  • Protect intellectual property.
  • Ensure legal compliance
  • Control access to content

This panel of end users with practical real experience provides practical answers.

Events Event Speaker Molly McGee

Molly works at the intersection of content, technology, and trust. Over nearly a decade at Dell, she has worked across DAM and content platforms as both a librarian and a product manager, gaining firsthand experience with the successes and shortcomings of large‑scale implementations while helping shift DAM beyond storage to enable speed, reuse, and confidence across the content supply chain.

Events Event Speaker Chelsea Carson

Chelsea is the Innovation Lead at T&P (WPP), overseeing the day-to-day work of the agency’s innovation team. She leads R&D, prototyping and applied GenAI pilots across a range of markets and industries, exploring how emerging technologies can shape creative and next-generation production.