Join the global Creative Operations community as we return to London.

Bringing together leaders across brands, agencies, and in-house teams, this Summit explores how creative operations is evolving in an increasingly complex, AI-driven world.

From scaling content and optimising workflows to enabling creativity through smarter systems, this is where the people shaping Creative Ops come to connect, share, and move the industry forward.


What to Expect

Generative AI is changing creative work in a way we have not seen since the shift to digital-first production: it is not just accelerating execution, it is reshaping how creative teams operate.

In high-growth teams, the bottleneck is rarely “getting to a great idea.” It is translating that idea into the hundreds of on-brand variants required by modern channels, formats, and audiences. That translation layer is where time, budget, and brand consistency are won or lost.

Liz is a global learning and development leader who believes great learning isn’t just about content -- it’s about connection, creativity, and context. When those elements come together, learning sticks—it drives real engagement, builds critical skills, and directly supports business performance.

As Director of Global Learning & Development, Liz leads global and regional learning teams to build leadership and technology capabilities at scale—from new joiners to senior leaders—ensuring learning is both impactful and closely connected to the work people do every day.

This tutorial has now ended and will be available on-demand soon.


Context

The creative brief is the most important document in any creative workflow, and the most misunderstood. 

Too often, briefs become checklists of mandatories rather than tools that inspire great work.

The result? Misaligned teams, wasted rounds of revision, and creative output that falls flat.

Jaquay Saintil is a Creative Director modernizing how creative organizations operate at the intersection of culture, AI, and virtual production. He's led global campaigns for American Express, Nike, Sony, and others across top-tier agencies, supported major agency-winning pitches, and co-founded Vega Studio, a creative partner to major agencies helping them modernize how they create and tell stories.