As generative AI reshapes how we create, the question is no longer just what's possible; it's what we're willing to put our name on. 

Abhilasha explores how creative leaders can harness AI's power while keeping human judgment, brand integrity, and authentic representation at the center of every decision. 

A practical framework for using AI responsibly, so we can move boldly without losing the trust, authenticity, and human voice that make creative work matter.

Changing your name is the easy part. Getting 60 chapters and 600 people to actually adopt it is the work. 

When JDRF became Breakthrough T1D, the organization had to roll out a new identity across a nationwide network, all while operating in full public view. 

Arielle Cilaire of Breakthrough T1D and Emily Hughes of Orange Logic share an honest look at what it took to make the transition stick.

Covering:

Creative teams are under more pressure than ever. More channels, more formats, more volume, faster turnaround. While the tools and workflows built to support them have stayed largely the same. The result is a system straining under its own weight: time lost to repetitive production tasks, endless revision cycles, and compliance reviews that should never require human attention in the first place.

How Creative Leaders Decide What Tech Really Matters

Context

• Creative teams have more technology available than ever before
• But more tools don’t mean better outcomes
• In a market full of ‘AI-powered’ promises and constant innovation, the real challenge isn’t access to technology; it’s knowing what you really need and why

A panel to establish first principles

Better Together

Reality check
Hybrid models are no longer the headline. In 2026, the real differentiators are:

Time to have some lunch and visit the exhibition. See you back at 2 PM for the afternoon sessions!

Applying Ikigai

Observation

Most of us are experts at playing an “edited” version of ourselves—pitching the safe idea and making the reasonable decision. 

Question

But what are we optimizing ourselves out of? 

Answer

Use the Japanese framework of Ikigai. Move past the "What If" loop. 

Delivering

A live, 6-minute career audit. 

A personal roadmap to your "unedited" self. 

This session explores how generative AI is reshaping visual storytelling in the beauty industry - expanding creative possibilities, accelerating content production, and unlocking new aesthetic directions - while also raising critical questions around authenticity, representation, and trust.

An open discussion on how creative teams can harness GenAI to elevate, not replace, human imagination, and how to build workflows that prioritize transparency, inclusivity, and brand integrity.

From first spark to global launch, the inside story of how DocuSign’s Brand Team delivered a full-scale rebrand in just five months.

• How we secured executive buy-in
• How we operationalised at speed
• How we scaled across a global organisation without breaking the system
• What we plan ‘to do’ next

The decisions, trade-offs, and operational muscle required to move fast, and why building the right foundations matters long after launch day.

Typography is no longer just a creative choice; it has become an operational system that influences brand consistency, creative velocity, risk posture, and the ability to scale content production across channels, tools, teams, and geographies.